Supply-chain considerations in marketing underdeveloped regional destinations: A case study of Chinese tourism to the Goldfields region of Victoria

Tourism Management

Volumn 30, Issue 2, 2009, Pages 278-287

  Zhang, Yan ^a   Murphy, Peter ^b  

^a School of Tourism and Hospitality   (Australia)

^b LA TROBE UNIVERSITY   (Australia)

Author keywords

Chinese tourism; Distribution; Marketing; Supply chain; Underdeveloped destinations

Indexed keywords

COMPETITIVENESS; MARKETING; STRATEGIC APPROACH; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

AUSTRALASIA; AUSTRALIA; VICTORIA [AUSTRALIA];

EID: 58249143168     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.07.004     Document Type: Article

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