Full-line or specialization strategy? The negative effect of product variety on product line strategy

European Journal of Operational Research

Volumn 196, Issue 2, 2009, Pages 795-807

  Matsubayashi, Nobuo ^a   Ishii, Yasuaki ^b   Watanabe, Kentaro ^b   Yamada, Yoshiyasu ^c  

^a KEIO UNIVERSITY   (Japan)

^b FUJI XEROX CO LTD   (Japan)

^c TOKYO UNIVERSITY OF SCIENCE   (Japan)

Author keywords

Follower advantage; Game theory; Marketing; Negative externality arising from product variety; Product line strategy

Indexed keywords

COMPETITION; COST ACCOUNTING; MARKETING;

CONSUMER SEGMENTS; FINANCIAL RESULTS; FIXED COSTS; FOLLOWER ADVANTAGE; NEGATIVE EXTERNALITY ARISING FROM PRODUCT VARIETY; NEGATIVE IMPACTS; PRODUCT LINE STRATEGY; PRODUCT OFFERINGS; VARIABLE COSTS;

GAME THEORY;

EID: 58149214105     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2008.03.034     Document Type: Article

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