Postmodern paradigms and brand management in the 'search' economy

International Journal of Internet Marketing and Advertising

Volumn 5, Issue 1-2, 2009, Pages 4-16

  Lim, Ming ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Brand management; Internet marketing and advertising; Postmodern branding paradigms; Search economy; Search engine marketing; Search engine optimisation; SEM; Technology marketing

Indexed keywords

EID: 58049187447     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2009.021948     Document Type: Article

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