Extraction of product form features critical to determining consumers' perceptions of product image using a numerical definition-based systematic approach

International Journal of Industrial Ergonomics

Volumn 39, Issue 1, 2009, Pages 133-145

  Chen, Hung Yuan ^a   Chang, Yu Ming ^b  

^a KAO YUAN UNIVERSITY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Kansei Engineering; Knife form; NDSA; Numerical definition; Product image

Indexed keywords

KANSEI ENGINEERING; KNIFE FORM; NDSA; NUMERICAL DEFINITION; PRODUCT IMAGE;

DESIGN; FEATURE EXTRACTION; FUNCTIONS;

MATHEMATICAL MODELS;

ADVERTIZING; ARTICLE; CONSUMER ATTITUDE; FEASIBILITY STUDY; MARKETING; MATHEMATICAL MODEL; PRIORITY JOURNAL; PRODUCT DEVELOPMENT; PRODUCT PARAMETERS; PSYCHOLOGIC ASSESSMENT;

EID: 58049140157     PISSN: 01698141     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ergon.2008.04.007     Document Type: Article

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