A measurement scale for evaluating the attractiveness of a passenger car form aimed at young consumers

International Journal of Industrial Ergonomics

Volumn 37, Issue 1, 2007, Pages 21-30

  Chang, Hua Cheng ^a   Lai, Hsin Hsi ^b   Chang, Yu Ming ^b  

^a SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Attractiveness; Industrial design; Passenger car; Product form; Scale development

Indexed keywords

CUSTOMER SATISFACTION; ERGONOMICS; MARKETING; PRODUCT DESIGN; PRODUCT DEVELOPMENT;

AESTHETIC SENSIBILITIES; EVALUATION INSTRUMENTS; PRODUCT FORM; SCALE DEVELOPMENT;

PASSENGER CARS;

ADULT; ARTICLE; CAR; CONSUMER; DATA ANALYSIS; HUMAN; INDUSTRY; INFORMATION PROCESSING; INSTRUMENT; MEASUREMENT; MODEL; PRIORITY JOURNAL; PRODUCT DEVELOPMENT; VALIDITY;

EID: 33845344408     PISSN: 01698141     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ergon.2006.09.014     Document Type: Article

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