Restorative advertising in the airline sector

Journal of Air Transport Management

Volumn 15, Issue 1, 2009, Pages 47-51

  Squalli, Jay ^a  

^a AMERICAN UNIVERSITY OF SHARJAH   (United Arab Emirates)

Author keywords

Accidents; Airlines; Restorative advertising

Indexed keywords

ACCIDENT; ADVERTISING; AIRLINE INDUSTRY; EXPENDITURE; PERCEPTION; SAFETY;

EID: 57449099831     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2008.10.003     Document Type: Article

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