Mining the text information to optimizing the customer relationship management

Expert Systems with Applications

Volumn 36, Issue 2 PART 1, 2009, Pages 1433-1443

  Chang, Che Wei ^a   Lin, Chin Tsai ^a   Wang, Lian Qing ^a  

^a YUANPEI UNIVERSITY   (Taiwan)

Author keywords

Content analysis method; CRM; Data mining; Data warehouse; Decision tree

Indexed keywords

COMPETITION; DATA WAREHOUSES; DECISION TREES; PUBLIC RELATIONS; SALES; TREES (MATHEMATICS);

CONTENT ANALYSIS METHOD; CUSTOMER ORIENTATION; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIPS; DATA MINING TECHNOLOGY; MARKETING STRATEGY; SERVICE INDUSTRIES; TEXT INFORMATION;

DATA MINING;

EID: 56349155344     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.11.027     Document Type: Article

References (13)

1. Aha D.W., Kibler D., Albert M.K., and Albert. Instance-based learning algorithms. Machine Learning 6 (1991) 37-66
2. Chau R., and Yeh C.H. A multilingual text mining approach to web cross-lingual text retrieval. Knowledge-Based Systems 17 5-6 (2004) 219-227
3. Gates B. Business @ the speed of thrust: Using a digital nervous System (1999), Warner Books, Inc
4. Holsti O. Content analysis for social sciences and humanities (1969), Addison-Wesley, Reading, MA
5. Hunt E.B., Marin J., and Stone P.J. Experiments in induction (1966), Academic Press, New York
6. Köhler J., Philippi S., Specht M., and Rüegg Al. Ontology based text indexing and querying for the semantic web. Knowledge-Based Systems 19 8 (2006) 744-754
7. Krippendorff K. Content analysis: An introduction to its methodology (1980), Sage Publications, Newbury Park, Califormia
8. Linoff G.S., and Berry M.J. Mining the web, transforming customer data into customer value (2002), John Wiley, New York
9. McMillan S.J. The microscope and the moving target: The challenge of applying content analysis to the World Wide Web. Journalism and Mass Communication Quarterly (2000)
10. Quinlan J.R. C4.5: Programs for machine learning (1993), Morgan Kaufman
11. Romero C., and Ventura S. Educational data mining: A survey from 1995 to 2005. Expert Systems With Applications 33 1 (2007) 135-146
12. Wayland R.E., and Cole E.M. Customer connections: New strategies for growth (1997), Havard Business School Press
13. Yang H.C., and Lee C.H. A text mining approach for automatic construction of hypertexts. Expert Systems With Applications 29 4 (2005) 723-734