Predicting premium proneness

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages 287-296

  Prendergast, Gerard P ^a   Tsang, Alex S L ^a   Poon, Derek T Y ^b   Fan, Ting Yan ^c  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b Hong Kong Productivity Council   (Hong Kong)

^c International Coins

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149125969     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080331     Document Type: Article

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