Nine-ending prices and consumer's behavior: A field study in a restaurant

International Journal of Hospitality Management

Volumn 28, Issue 1, 2009, Pages 170-172

  Guéguen, Nicolas ^a   Jacob, Céline ^a   Legoherel, Patrick ^b   NGobo, Paul ^b  

^a UNIVERSITÉ DE BRETAGNE SUD   (France)

^b UNIVERSITÉ D'ANGERS   (France)

Author keywords

Consumer behavior; Nine ending prices; Restaurant

Indexed keywords

EID: 55549128224     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2008.03.009     Document Type: Article

References (7)

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