Changes in logo designs: Chasing the elusive butterfly curve

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 105-127

  Pimentel, Ronald W ^a   Heckler, Susan E ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55449085795     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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