Visual design, order effects, and respondent characteristics in a self-administered survey

Survey Research Methods

Volumn 1, Issue 3, 2007, Pages 121-138

  Stern, Michael J ^a   Dillman, Don A ^b   Smyth, Jolene D ^c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Demographic differences; Measurement errors; Self administered surveys; Visual design theory

Indexed keywords

EID: 53249152519     PISSN: None     EISSN: 18643361     Source Type: Journal    
DOI: None     Document Type: Article

References (23)

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