The battle between “good” and “better”: A strategic marketing perspective on codes of conduct for sustainable agriculture

Agribusiness

Volumn 22, Issue 4, 2006, Pages 451-473

  Ingenbleek, Paul ^a   Meulenberg, Matthew T G ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947729423     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/agr.20097     Document Type: Article

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