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Volumn 5, Issue 2, 2000, Pages 51-64

Surrfng in the premier league: Key issues for football club marketers using the Internet

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EID: 51749112795     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/13606710050022511     Document Type: Article
Times cited : (25)

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