Radio role models for the prevention of mother-to-child transmission of HIV and HIV testing among pregnant women in Botswana

Health Promotion International

Volumn 23, Issue 3, 2008, Pages 260-268

  Sebert Kuhlmann, Anne K ^a   Kraft, Joan Marie ^b   Galavotti, Christine ^b   Creek, Tracy L ^b   Mooki, Maungo ^a   Ntumy, Raphael ^a  

^a Axiom Resource Management ^*  (Botswana)

^b CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

Author keywords

Botswana; Entertainment education; HIV prevention

Indexed keywords

ZIDOVUDINE;

ADOLESCENT; ADULT; ARTICLE; BOTSWANA; DIAGNOSTIC TEST; EDUCATIONAL STATUS; FEMALE; HEALTH PROGRAM; HEALTH SURVEY; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS; INFORMATION CENTER; MAJOR CLINICAL STUDY; MULTIPARA; PREGNANCY; PREGNANT WOMAN; PRIORITY JOURNAL; VIRUS TRANSMISSION;

ADOLESCENT; ADULT; BOTSWANA; DISEASE TRANSMISSION, VERTICAL; FEMALE; HEALTH SURVEYS; HIV INFECTIONS; HUMANS; IDENTIFICATION (PSYCHOLOGY); INTERVIEWS AS TOPIC; MIDDLE AGED; PREGNANCY; RADIO;

EID: 50849119418     PISSN: 09574824     EISSN: 14602245     Source Type: Journal    
DOI: 10.1093/heapro/dan011     Document Type: Article

References (30)

1. Bandura, A. (1986) Social Foundation of Thought and Action: A Social Cognitive Theory. Prentice Hall, Englewood Cliffs, NJ.
2. Bandura, A. (1997) Self-efficacy: The Exercise of Control. Freeman and Company, New York, WH.
3. Basil, M. (1996) Identification as a mediator of celebrity effects. Journal of Broadcasting and Electronic Media, 40, 478-495.
4. Bertrand, J. T., O'Reilly, K., Denison, J., Anhang, R. and Sweat, M. (2006) Systematic review of the effectiveness of mass communication programs to change HIV/AIDS-related behaviors in developing countries. Health Education Research, 21, 567-597.
5. Botswana National AIDS Coordinating Agency (NACA) (2003) 2003 Second generation HIV/AIDS surveillance technical report. NACA, Gaborone.
6. Botswana National AIDS Coordinating Agency (NACA) (2005) Botswana AIDS Impact Survey II: Popular Report. Central Statistics Office, Gaborone, pp.
7. Boulay, M., Storey, J. D. and Sood, S. (2002) Indirect exposure to a family planning mass media campaign in Nepal. Journal of Health Communication, 7, 379-399.
8. Cohen, J. (1999) Favorite characters of teenage viewers of Israeli serials. Journal of Broadcasting and Electronic Media, 41, 516-529.
9. Cohen, J. (2001) Defining identification: a theoretical look at the identification of audiences with media characters. Mass Communication and Society, 4, 245-264.
10. Creek, T. L., Alwano, M. G., Molosiwa, R. R., Roels, T. H., Kenyon, T. A., Mwasalla, V., et al. (2006) Botswana's Tebelopele voluntary HIV counseling and testing network: use and client risk factors for HIV infection, 2000-2004. Journal of Acquired Immune Deficiency Syndrome, 43, 210-218.
11. Creek, T., Ntumy, R., Mazhani, L., Moore, J., Smith, M., Han, G., et al. (2007a) Factors associated with low early uptake of a national program to prevent mother-to-child-transmission of HIV: results of a survey of mothers and providers, Botswana, 2003. AIDS and Behavior, Epub ahead of print.
12. Creek, T., Ntumy, R., Seipone, K., Smith, M., Mogodi, M., Smith, M., et al. (2007b) Successful introduction of routine opt-out HIV testing in antenatal care in Botswana. Journal of Acquired Immune Deficiency Syndrome, 45, 102-107.
13. Galavotti, C., Pappas-DeLuca, K. A. and Lansky, A. (2001) Modeling and Reinforcement to Combat HIV/AIDS: The MARCH approach to behavior change. American Journal of Public Health, 91, 1602-1607.
14. Government of Botswana, Central Statistics Office (2002) 2001 Population and housing census. Central Statistics Office, Gaborone.
15. Maccoby, E. E. and Wilson, W. C. (1957) Identification and observational learning from films. Journal of Abnormal and Social Psychology, 55, 76-87.
16. McGuire, W. J. (1989) Theoretical foundations of campaigns. In Rice, R. E. and Atkin, C. K. (eds), Public Communication Campaigns, 2nd edition, Sage, Thousand Oaks, CA.
17. Nariman, H. N. (1993) Soap Operas for Social Change. Praeger, Westport, CT.
18. Nolan, M. L., Greenberg, A. D. and Fowler, M. G. (2002) A review of clinical trials to prevent mother-to-child HIV-1 transmission in Africa and inform rational intervention strategies. AIDS, 16, 1991-1999.
19. O'Brien, E. J. and Albrecht, J. E. (1992) Comprehension strategies in the development of a mental model. Journal of Experimental Psychology: Learning, Memory, and Cognition, 18, 777-784.
20. Papa, M. J., Singhal, A., Law, S., Pant, S., Sood, S., Rogers, E. M., et al. (2000) Entertainment-education and social change: An analysis of parasocial interaction, social learning, collective efficacy and paradoxical communication. Journal of Communication, 50, 31-55.
21. Pappas-DeLuca, K. A., Koppenhaver, T. and the Makgabaneng Listenership Survey Group (2005) Makgabaneng radio serial drama listenership survey report. Gaborone, Botswana.
22. Piotrow, P. T., Rimon, J. G., Winnard, K., Kincaid, D. L., Huntington, D. and Convisser, J. (1990) Mass media family planning promotion in three Nigerian cities. Studies in Family Planning, 21, 265-274.
23. Rogers, E., Vaughan, P., Swalehe, R., Rao, N., Svenkerud, P. and Sood, S. (1999) Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania. Studies in Family Planning, 30, 193-211.
24. Rubin, R. B. and McHugh, M. P. (1987) Development of parasocial interaction relationships. Journal of Broadcasting and Electronic Media, 31, 279-292.
25. Seipone, K., Ntumy, R., Smith, M., Thuku, H., Mazhani, L., Creek, T., et al. (2004) Introduction of routine HIV testing in prenatal care - Botswana, 2004. Morbidity and Mortality Weekly Report (MMWR), 53, 1083-1086.
26. Steen, T. W., Seipone, K., Gomez, F. H., Anderson, M. G., Kejelepula, M., Keapoletswe, K., et al. (2007) Two and a half years of routine HIV testing in Botswana. Journal of Acquired Immune Deficiency Syndrome, 44, 484-488.
27. UNAIDS (2006) AIDS epidemic update: December 2006. Geneva, Switzerland.
28. Vaughan, P., Rogers, E., Singhal, A. and Swalehe, R. (2000) Entertainment-education and HIV/AIDS prevention: a field experiment in Tanzania. Journal of Health Communication, 5 (suppl.), 81-100.
29. Weiser, S. D., Heisler, M., Leiter, K., Percy-de Korte, F., Tlou, S., DeMonner, S., et al. (2006) Routine HIV testing in Botswana: a population-based study on attitudes, practices, and human rights concerns. PLOS Medicine, 3, 1013-1022.
30. Wilson, T. (1993) Watching Television. Polity, Cambridge, England.