A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies

Journal of Business Research

Volumn 61, Issue 11, 2008, Pages 1173-1181

  Otto, Peter ^a  

^a School of Management   (United States)

Author keywords

Cognitive support; Heuristics; Ill structured; Market entrance strategy; System dynamics

Indexed keywords

EID: 50849112425     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.11.013     Document Type: Article

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