The market valuation of new route announcements

Journal of Air Transport Management

Volumn 14, Issue 5, 2008, Pages 252-256

  Tsai, Dungchun ^a   Chang, Shaochi ^a   Chen, WeiWei ^a,b   Tran, Chau lan ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b KUN SHAN UNIVERSITY   (Taiwan)

Author keywords

Entry strategy; Event study methodology; Market valuation; New route announcements; Route strategy

Indexed keywords

FINANCIAL SYSTEM; METHODOLOGY; ROUTING; STOCK MARKET;

EID: 50649116579     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2008.04.011     Document Type: Article

References (14)

1. Aksoy S., Atilgan E., and Akinci S. Airline services marketing by domestic and foreign firms: differences from the customers' viewpoint. Journal of Air Transport Management 9 (2003) 343-351
2. Burghouwt G., and Veldhuis J. The competitive position of hub airports in the transatlantic market. Journal of Air Transportation 11 (2006) 106-130
3. Chen S.S., Ho K.W., Ik K.H., and Lee C.F. How does strategic competition affect firm values? A study of new product announcements. Financial Management 31 (2002) 67-84
4. Dresner M., and Windle R. Resource availability and new entry in the US airline industry. Journal of Air Transport Management 7 (2001) 231-239
5. Fama E.F., Fisher L., Jensen M.C., and Roll R. The adjustment of stock prices to new information. International Economic Review 10 (1969) 1-21
6. Garrow L.A., Jones S.P., and Parker R.A. How much airline customers are willing to pay: an analysis of price sensitivity in online distribution channels. Journal of Revenue and Pricing Management 5 (2007) 271-290
7. Gudmundsson S.V. Airline failure and distress prediction: a comparison of quantitative and qualitative models. Transportation Research Part E: Logistics & Transportation Review 35 (1999) 155-182
8. Kleymann B., and Seristö H. Levels of airline alliance membership: balancing risks and benefits. Journal of Air Transport Management 7 (2001) 303-310
9. Lin J.-SC., Dresner M., and Windle R. Determinants of price reactions to entry in the US airline industry. Transportation Journal 41 (2001) 5-22
10. Mason K.J. Observation of fundamental changes in the demand for aviation services. Journal of Air Transport Management 11 (2005) 19-25
11. Schnell M.C.A. What determines the effectiveness of barriers to entry in liberalized airline markets?. Journal of Air Transport Management 10 (2004) 413-426
12. Seristö H., and Vepsäläinen A.P.J. Airline cost drivers: cost implications of fleet, routes, and personnel policies. Journal of Air Transport Management 3 (1997) 11-22
13. Shumsky R. The Southwest effect, airline alliances and revenue management. Journal of Revenue and Pricing Management 5 (2006) 83-89
14. Swan W.M. Airline route developments: a review of history. Journal of Air Transport Management 8 (2002) 349-353