A hybrid of sequential rules and collaborative filtering for product recommendation

Proceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007

Volumn , Issue , 2007, Pages 211-217

  Liu, Duen Ren ^a   Lai, Chin Hui ^a   Lee, Wang Jung ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Collaborative filtering; Customer segmentation; Product recommendation; Sequential rule

Indexed keywords

COMMERCE; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; LAWS AND LEGISLATION; SIGNAL FILTERING AND PREDICTION; TARGETS; TECHNOLOGY;

CF METHOD; COLLABORATIVE FILTERING; CUSTOMER SEGMENTATION; E-COMMERCE; E-SERVICES; ENTERPRISE COMPUTING; HYBRID METHODS; INTERNATIONAL CONFERENCES; PRODUCT RECOMMENDATION; PRODUCT RECOMMENDATIONS; SEQUENTIAL RULE;

SALES;

EID: 49949117668     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CEC-EEE.2007.6     Document Type: Conference Paper

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