Negative outcomes, threats and threat appeals: Widening the conceptual framework for the study of fear and other emotions in social marketing communications

Social Marketing Quarterly

Volumn 4, Issue 1, 1997, Pages 56-67

  Donovan, Robert J ^a,b   Henley, Nadine ^c  

^a Graduate School of Management   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^c EDITH COWAN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0008797813     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1997.9960987     Document Type: Article

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