The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

Journal of Business Research

Volumn 61, Issue 10, 2008, Pages 1041-1045

  Janssen, Loes ^a   Fennis, Bob M ^a   Pruyn, Ad Th H ^a   Vohs, Kathleen D ^b  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Consumer compliance; Foot in the door; Persuasion; Regulatory resource depletion; Social influence

Indexed keywords

EID: 49449106962     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.09.013     Document Type: Article

References (18)

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