Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications from extracted tacit knowledge

Tourism Management

Volumn 29, Issue 5, 2008, Pages 929-939

  Singh, Neha ^a   Hu, Clark ^b  

^a CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

ATHOC (Athens Organizing Committee); Destination marketing; GNTO (Greek National Tourism Organization); Olympic Games; Strategic alignment; Tacit knowledge

Indexed keywords

CONCEPTUAL FRAMEWORK; INTERNATIONAL TOURISM; KNOWLEDGE; MARKETING; OLYMPIC GAMES; TOURISM MARKET; TOURIST DESTINATION;

EID: 48649088451     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.11.005     Document Type: Article

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