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Volumn 39, Issue 1, 2008, Pages 5-21

Race and gender in the media: A content analysis of advertisements in two Mainstream black magazines

Author keywords

Black ideals; Black portrayals; Gender; Media analysis; Race; White ideals

Indexed keywords


EID: 48249139064     PISSN: 00219347     EISSN: 15524566     Source Type: Journal    
DOI: 10.1177/0021934706291402     Document Type: Article
Times cited : (30)

References (10)
  • 1
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    • Images of women's sexuality in advertisements: A content analysis of Black- and White-oriented women's and men's magazines
    • Baker, C.N. (2005). Images of women's sexuality in advertisements: A content analysis of Black- and White-oriented women's and men's magazines. Sex Roles, 52, 13-27.
    • (2005) Sex Roles , vol.52 , pp. 13-27
    • Baker, C.N.1
  • 2
    • 0001699670 scopus 로고    scopus 로고
    • Minority presence and portrayal in mainstream magazine advertising: An update
    • Bowen, L., & Schmid, J. (1997). Minority presence and portrayal in mainstream magazine advertising: An update. Journalism and Mass Communication Quarterly, 74, 134-146.
    • (1997) Journalism and Mass Communication Quarterly , vol.74 , pp. 134-146
    • Bowen, L.1    Schmid, J.2
  • 3
    • 85107910437 scopus 로고
    • Race and ideology: African American images in television advertising
    • Bristor, J., Lee, R., & Hunt, M. (1995). Race and ideology: African American images in television advertising. Journal of Public Policy & Marketing, 14, 48-59.
    • (1995) Journal of Public Policy & Marketing , vol.14 , pp. 48-59
    • Bristor, J.1    Lee, R.2    Hunt, M.3
  • 4
    • 84933491308 scopus 로고
    • Cancer, heart disease, and AIDS: What do the media tell us about these diseases?
    • Clarke, J.N. (1992). Cancer, heart disease, and AIDS: What do the media tell us about these diseases? Health Communication, 4, 105-120.
    • (1992) Health Communication , vol.4 , pp. 105-120
    • Clarke, J.N.1
  • 5
    • 0010847194 scopus 로고
    • The perpetuation of racial stereotypes: Blacks in mass circulation magazine advertisements
    • Colfax, J.D., & Sternberg, S.F. (1972). The perpetuation of racial stereotypes: Blacks in mass circulation magazine advertisements. The Public Opinion Quarterly, 36, 8-18.
    • (1972) The Public Opinion Quarterly , vol.36 , pp. 8-18
    • Colfax, J.D.1    Sternberg, S.F.2
  • 7
    • 84936628592 scopus 로고
    • The portrayal of Blacks in magazine advertisements: 1950-1982
    • Humphrey, R., & Schuman, H. (1984). The portrayal of Blacks in magazine advertisements: 1950-1982. The Public Opinion Quarterly, 48, 551-563.
    • (1984) The Public Opinion Quarterly , vol.48 , pp. 551-563
    • Humphrey, R.1    Schuman, H.2
  • 9
    • 84937295241 scopus 로고
    • Slow fade to: Advertising in Ebony magazine, 1957-1989
    • Leslie, M. (1995). Slow fade to: Advertising in Ebony magazine, 1957-1989. Journalism and Mass Communication Quarterly, 72, 426-435.
    • (1995) Journalism and Mass Communication Quarterly , vol.72 , pp. 426-435
    • Leslie, M.1
  • 10
    • 0033478505 scopus 로고    scopus 로고
    • Gender advertisements in magazines aimed at African Americans: A comparison to their occurrence in magazines aimed at Caucasians
    • McLaughlin, T., & Goulet, N. (1999). Gender advertisements in magazines aimed at African Americans: A comparison to their occurrence in magazines aimed at Caucasians. Sex Roles, 40, 61-71.
    • (1999) Sex Roles , vol.40 , pp. 61-71
    • McLaughlin, T.1    Goulet, N.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.