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Volumn 40, Issue 1-2, 1999, Pages 61-71

Gender advertisements in magazines aimed at African Americans: A comparison to their occurrence in magazines aimed at Caucasians

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EID: 0033478505     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1023/A:1018878317017     Document Type: Article
Times cited : (32)

References (17)
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    • Cambridge, MA: Harvard University Press
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    • Goffman, E.1
  • 7
    • 84872987557 scopus 로고
    • Introduction
    • E. Goffman (Ed.). New York: Harper Colophon Books
    • Gornick, V. (1976). Introduction. In E. Goffman (Ed.), Gender Advertisements. New York: Harper Colophon Books.
    • (1976) Gender Advertisements
    • Gornick, V.1
  • 8
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    • Women and body-isms in television beer commercials
    • Hall, C., & Crum, M. (1994). Women and body-isms in television beer commercials. Sex Roles, 31, 329-337.
    • (1994) Sex Roles , vol.31 , pp. 329-337
    • Hall, C.1    Crum, M.2
  • 9
    • 84936628592 scopus 로고
    • The portrayal of blacks in magazine advertisements: 1950-1982
    • Humphrey, R., & Schuman, H. (1984). The portrayal of blacks in magazine advertisements: 1950-1982. Public Opinion Quarterly, 48, 551-563.
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    • Humphrey, R.1    Schuman, H.2
  • 10
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    • The frequency and portrayal of black females in fashion advertisements
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    • Jackson, L.1    Ervin, K.2
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    • Men and women: Images of their relationships in magazine advertisements
    • Klassen, M., Jasper, C., and Schwartz, A. (1993). Men and women: Images of their relationships in magazine advertisements. Journal of Advertising Research (March/April), 30-39.
    • (1993) Journal of Advertising Research , Issue.MARCH-APRIL , pp. 30-39
    • Klassen, M.1    Jasper, C.2    Schwartz, A.3
  • 17
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    • Women's role portrayals in magazine advertising: 1958-1983
    • Sullivan, G., & O'Connor, O. (1988). Women's role portrayals in magazine advertising: 1958-1983. Sex Roles, 18, 181-188.
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    • Sullivan, G.1    O'Connor, O.2


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