메뉴 건너뛰기




Volumn 40, Issue 2, 2005, Pages 257-265

Marketing orientation in construction firms: Evidence from Turkish contractors

Author keywords

Competitive advantage; Marketing; Strategic management

Indexed keywords

COMPETITION; INDUSTRIAL ECONOMICS; INDUSTRIAL MANAGEMENT; MARKETING; STRATEGIC PLANNING;

EID: 4744348260     PISSN: 03601323     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.buildenv.2004.07.009     Document Type: Article
Times cited : (27)

References (23)
  • 1
    • 0004267133 scopus 로고
    • The marketing imagination
    • New York: The Free Press, Macmillan
    • T. Levitt The marketing imagination 1983 The Free Press, Macmillan New York
    • (1983)
    • Levitt, T.1
  • 2
    • 4744370282 scopus 로고    scopus 로고
    • Construction marketing: Strategies for success
    • London: Macmillan Press
    • R. Pettinger Construction marketing: strategies for success 1998 Macmillan Press London
    • (1998)
    • Pettinger, R.1
  • 3
    • 4744338108 scopus 로고    scopus 로고
    • Principles of marketing
    • New York: Oxford University Press
    • A. Palmer Principles of marketing 2000 Oxford University Press New York
    • (2000)
    • Palmer, A.1
  • 4
    • 0004079865 scopus 로고
    • Management: Tasks, responsibilities, practices
    • London: Heinemann Professional Publishing
    • P. Drucker Management: tasks, responsibilities, practices 1974 Heinemann Professional Publishing London
    • (1974)
    • Drucker, P.1
  • 5
    • 0012726186 scopus 로고
    • Marketing: Principles and strategy
    • Orlando: Dryden Press
    • H. Assael Marketing: principles and strategy 1993 Dryden Press Orlando
    • (1993)
    • Assael, H.1
  • 6
    • 0004323384 scopus 로고
    • Contemporary marketing
    • Orlando: Dryden Press
    • L. Boone D. Kurtz Contemporary marketing 1995 Dryden Press Orlando
    • (1995)
    • Boone, L.1    Kurtz, D.2
  • 7
    • 0003902676 scopus 로고    scopus 로고
    • Marketing management
    • New Jersey: Prentice-Hall
    • P. Kotler Marketing management 2000 Prentice-Hall New Jersey
    • (2000)
    • Kotler, P.1
  • 8
    • 0029539990 scopus 로고
    • The culture of the industry and the culture of research
    • D. Seymour J. Rooke The culture of the industry and the culture of research Construction Management and Economics 13 6 1995 511-523
    • (1995) Construction Management and Economics , vol.13 , Issue.6 , pp. 511-523
    • Seymour, D.1    Rooke, J.2
  • 9
    • 3242655793 scopus 로고    scopus 로고
    • Marketing for architects and engineers: A new approach
    • London: Chapman & Hall
    • B. Richardson Marketing for architects and engineers: a new approach 1996 Chapman & Hall London
    • (1996)
    • Richardson, B.1
  • 10
    • 4744373925 scopus 로고
    • Marketing and larger construction firm
    • Occasional paper 22 Chartered Institute of Building Englemere
    • Bell R. Marketing and larger construction firm: Occasional paper 22 Chartered Institute of Building Englemere 1981
    • (1981)
    • Bell, R.1
  • 11
    • 84926275960 scopus 로고
    • Marketing services in the UK construction industry
    • L.W. Hardy E. Davies Marketing services in the UK construction industry European Journal of Marketing 17 4 1983 5-17
    • (1983) European Journal of Marketing , vol.17 , Issue.4 , pp. 5-17
    • Hardy, L.W.1    Davies, E.2
  • 12
    • 0006191190 scopus 로고
    • An appraisal of the marketing development in engineering consultancy firms
    • R.E. Morgan N.A. Morgan An appraisal of the marketing development in engineering consultancy firms Construction Management and Economics 9 1 1991 355-368
    • (1991) Construction Management and Economics , vol.9 , pp. 355-368
    • Morgan, R.E.1    Morgan, N.A.2
  • 13
    • 4744348777 scopus 로고
    • Whiter global construction?
    • ECERU opinion surveys, ECERU University of Reading Berkshire
    • Bon R. Whiter global construction? ECERU opinion surveys, ECERU University of Reading Berkshire 1992-1997
    • (1992)
    • Bon, R.1
  • 14
    • 4744365548 scopus 로고    scopus 로고
    • Marketing and selling construction services
    • London: Blackwell Science
    • H. Symth Marketing and selling construction services 2000 Blackwell Science London
    • (2000)
    • Symth, H.1
  • 15
    • 4744369193 scopus 로고    scopus 로고
    • The role of marketing function in operations of a construction enterprise: Misconceptions and paradigms
    • S. Cicmil A. Nicholson The role of marketing function in operations of a construction enterprise misconceptions and paradigms Management Decision 36 2 1998 96-101
    • (1998) Management Decision , vol.36 , Issue.2 , pp. 96-101
    • Cicmil, S.1    Nicholson, A.2
  • 16
    • 0003456430 scopus 로고
    • The mind of the strategist
    • New York: McGraw-Hill
    • K. Ohmae The mind of the strategist 1982 McGraw-Hill New York
    • (1982)
    • Ohmae, K.1
  • 17
    • 28444478765 scopus 로고    scopus 로고
    • Relationship marketing between specialist subcontractors and main contractors-comparing UK and German practice
    • C. Winter C.N. Preece Relationship marketing between specialist subcontractors and main contractors-comparing UK and German practice International Journal of Construction Marketing 1 1 2000 31-57
    • (2000) International Journal of Construction Marketing , vol.1 , Issue.1 , pp. 31-57
    • Winter, C.1    Preece, C.N.2
  • 18
    • 4744350754 scopus 로고
    • The role of advertising in marketing civil/structural engineering consultancy firms
    • F. Namo R.F. Fellows The role of advertising in marketing civil/structural engineering consultancy firms Construction Management and Economics 11 1 1993 431-441
    • (1993) Construction Management and Economics , vol.11 , Issue.1 , pp. 431-441
    • Namo, F.1    Fellows, R.F.2
  • 19
    • 4744344054 scopus 로고    scopus 로고
    • Building an holistic model of public relations processes in UK construction : Utilising a triangulation of methods and data sources
    • C. Graham K. Moodley C.N. Preece Building an holistic model of public relations processes in UK construction utilising a triangulation of methods and data sources International Journal of Construction Marketing 1 1 1999 4-22
    • (1999) International Journal of Construction Marketing , vol.1 , Issue.1 , pp. 4-22
    • Graham, C.1    Moodley, K.2    Preece, C.N.3
  • 20
    • 0006632142 scopus 로고    scopus 로고
    • A review of changes in the UK construction industry: Their implications for the marketing of construction services
    • S.B. Yisa I.E. Ndekugri A review of changes in the UK construction industry their implications for the marketing of construction services European Journal of Marketing 30 3 1996 47 65
    • (1996) European Journal of Marketing , vol.30 , Issue.3 , pp. 47-65
    • Yisa, S.B.1    Ndekugri, I.E.2
  • 21
    • 0004260984 scopus 로고    scopus 로고
    • Research methods for construction
    • UK: Blackwell Science
    • R. Fellows A. Liu Research methods for construction 1997 Blackwell Science UK
    • (1997)
    • Fellows, R.1    Liu, A.2
  • 22
    • 0001785720 scopus 로고    scopus 로고
    • From sales obsession to marketing effectiveness
    • P. Kotler From sales obsession to marketing effectiveness Harvard Business Review 55 1997 67-75
    • (1997) Harvard Business Review , vol.55 , pp. 67-75
    • Kotler, P.1
  • 23
    • 84986159834 scopus 로고    scopus 로고
    • The impact of IT on marketing: An evaluation
    • M. Brady M. Saren N. Tzokas The impact of IT on marketing an evaluation Management Decision 37 10 1999 758 766
    • (1999) Management Decision , vol.37 , pp. 758-766
    • Brady, M.1    Saren, M.2    Tzokas, N.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.