The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms

Management Decision

Volumn 36, Issue 2, 1998, Pages 96-101

  Cicmil, Svetlana ^a   Nicholson, Andrew ^b  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b Nicholson Associates International   (United Kingdom)

Author keywords

Construction industry; Entrepreneurship; Management; Marketing; United Kingdom

Indexed keywords

EID: 4744369193     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749810204179     Document Type: Article

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