Customer loyalty and employee engagement: An alignment for value

Journal of Business Strategy

Volumn 29, Issue 4, 2008, Pages 29-40

  Gonring, Matthew P ^a  

^a Gagen MacDonald   (United States)

Author keywords

Brands; Customer loyalty; Customers; Employees

Indexed keywords

EID: 47249126738     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660810887060     Document Type: Article

References (3)

1. Bendapudi, N. and Bendapudi, V. (2005), "Creating the living brand", Harvard Business Review, May.
2. McGovern, G. and Moon, Y. (2007), "Companies and the customers who hate them", Harvard Business Review, June.
3. Reichheld, F. (2006), The Ultimate Question: Driving Good Profits and True Growth, Harvard Business School Press, Boston, MA.