-
1
-
-
46849099161
-
How Far Can a Brand Stretch? Understanding the Role of Self-Construal
-
June
-
Ahluwalia, Rohini (2008), "How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Journal of Marketing Research, 45 (June), 337-50.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 337-350
-
-
Ahluwalia, R.1
-
2
-
-
46849111578
-
As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
-
June
-
Alexander, David L., John G. Lynch Jr., and Qing Wang (2008), "As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?" Journal of Marketing Research, 45 (June), 307-319.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 307-319
-
-
Alexander, D.L.1
Lynch Jr., J.G.2
Wang, Q.3
-
3
-
-
46849121575
-
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
-
June
-
Castaño, Raquel, Mita Sujan, Manish Kacker, and Harish Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (June), 320-36.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 320-336
-
-
Castaño, R.1
Sujan, M.2
Kacker, M.3
Sujan, H.4
-
4
-
-
46849112997
-
A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
-
June
-
DeSarbo, Wayne S., Rajdeep Grewal, and Crystal J. Scott (2008), "A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses," Journal of Marketing Research, 45 (June), 280-92.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 280-292
-
-
DeSarbo, W.S.1
Grewal, R.2
Scott, C.J.3
-
5
-
-
46849108490
-
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
-
June
-
Hagtvedt, Henrik and Vanessa M. Patrick (2008), "Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products," Journal of Marketing Research, 45 (June), 379-89.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 379-389
-
-
Hagtvedt, H.1
Patrick, V.M.2
-
7
-
-
46849107302
-
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
-
June
-
Lee, Hyun-Jung, Jongwon Park, Jin-Yong Lee, and Robert S. Wyer Jr. (2008), "Disposition Effects and Underlying Mechanisms in E-Trading of Stocks," Journal of Marketing Research, 45 (June), 362-78.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 362-378
-
-
Lee, H.-J.1
Park, J.2
Lee, J.-Y.3
Wyer Jr., R.S.4
-
8
-
-
46849093817
-
Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
-
June
-
Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), "Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines," Journal of Marketing Research, 45 (June), 261-79.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 261-279
-
-
Rindfleisch, A.1
Malter, A.J.2
Ganesan, S.3
Moorman, C.4
-
9
-
-
46849110354
-
Identity Congruency Effects on Donations
-
June
-
Shang, Jen, Americus Reed II, and Rachel Croson (2008), "Identity Congruency Effects on Donations," Journal of Marketing Research, 45 (June), 351-61.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 351-361
-
-
Jen, S.1
Reed II, A.2
Croson, R.3
-
10
-
-
46849115562
-
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
-
June
-
Slotegraaf, Rebecca J. and Koen Pauwels (2008), "The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions," Journal of Marketing Research, 45 (June), 293-306.
-
(2008)
Journal of Marketing Research
, vol.45
, pp. 293-306
-
-
Slotegraaf, R.J.1
Pauwels, K.2
|