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Volumn 45, Issue 3, 2008, Pages 257-260

The value of sticky articles

Author keywords

[No Author keywords available]

Indexed keywords


EID: 46849092772     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.3.257     Document Type: Review
Times cited : (9)

References (10)
  • 1
    • 46849099161 scopus 로고    scopus 로고
    • How Far Can a Brand Stretch? Understanding the Role of Self-Construal
    • June
    • Ahluwalia, Rohini (2008), "How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Journal of Marketing Research, 45 (June), 337-50.
    • (2008) Journal of Marketing Research , vol.45 , pp. 337-350
    • Ahluwalia, R.1
  • 2
    • 46849111578 scopus 로고    scopus 로고
    • As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
    • June
    • Alexander, David L., John G. Lynch Jr., and Qing Wang (2008), "As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?" Journal of Marketing Research, 45 (June), 307-319.
    • (2008) Journal of Marketing Research , vol.45 , pp. 307-319
    • Alexander, D.L.1    Lynch Jr., J.G.2    Wang, Q.3
  • 3
    • 46849121575 scopus 로고    scopus 로고
    • Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
    • June
    • Castaño, Raquel, Mita Sujan, Manish Kacker, and Harish Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (June), 320-36.
    • (2008) Journal of Marketing Research , vol.45 , pp. 320-336
    • Castaño, R.1    Sujan, M.2    Kacker, M.3    Sujan, H.4
  • 4
    • 46849112997 scopus 로고    scopus 로고
    • A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
    • June
    • DeSarbo, Wayne S., Rajdeep Grewal, and Crystal J. Scott (2008), "A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses," Journal of Marketing Research, 45 (June), 280-92.
    • (2008) Journal of Marketing Research , vol.45 , pp. 280-292
    • DeSarbo, W.S.1    Grewal, R.2    Scott, C.J.3
  • 5
    • 46849108490 scopus 로고    scopus 로고
    • Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
    • June
    • Hagtvedt, Henrik and Vanessa M. Patrick (2008), "Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products," Journal of Marketing Research, 45 (June), 379-89.
    • (2008) Journal of Marketing Research , vol.45 , pp. 379-389
    • Hagtvedt, H.1    Patrick, V.M.2
  • 7
    • 46849107302 scopus 로고    scopus 로고
    • Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
    • June
    • Lee, Hyun-Jung, Jongwon Park, Jin-Yong Lee, and Robert S. Wyer Jr. (2008), "Disposition Effects and Underlying Mechanisms in E-Trading of Stocks," Journal of Marketing Research, 45 (June), 362-78.
    • (2008) Journal of Marketing Research , vol.45 , pp. 362-378
    • Lee, H.-J.1    Park, J.2    Lee, J.-Y.3    Wyer Jr., R.S.4
  • 8
    • 46849093817 scopus 로고    scopus 로고
    • Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
    • June
    • Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), "Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines," Journal of Marketing Research, 45 (June), 261-79.
    • (2008) Journal of Marketing Research , vol.45 , pp. 261-279
    • Rindfleisch, A.1    Malter, A.J.2    Ganesan, S.3    Moorman, C.4
  • 9
    • 46849110354 scopus 로고    scopus 로고
    • Identity Congruency Effects on Donations
    • June
    • Shang, Jen, Americus Reed II, and Rachel Croson (2008), "Identity Congruency Effects on Donations," Journal of Marketing Research, 45 (June), 351-61.
    • (2008) Journal of Marketing Research , vol.45 , pp. 351-361
    • Jen, S.1    Reed II, A.2    Croson, R.3
  • 10
    • 46849115562 scopus 로고    scopus 로고
    • The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
    • June
    • Slotegraaf, Rebecca J. and Koen Pauwels (2008), "The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions," Journal of Marketing Research, 45 (June), 293-306.
    • (2008) Journal of Marketing Research , vol.45 , pp. 293-306
    • Slotegraaf, R.J.1    Pauwels, K.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.