메뉴 건너뛰기




Volumn 9, Issue 1, 2005, Pages 69-83

A target group-specific approach to "green" power retailing: Students as consumers of renewable energy

Author keywords

Consumer demand; Energy markets; Marketing; Renewable energy; Sustainable Development; Willingness to pay

Indexed keywords

DEVELOPING COUNTRIES; ENERGY POLICY; ENERGY UTILIZATION; MARKETING; STUDENTS; SUSTAINABLE DEVELOPMENT;

EID: 4644307691     PISSN: 13640321     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.rser.2004.01.005     Document Type: Review
Times cited : (80)

References (27)
  • 1
    • 0036882631 scopus 로고    scopus 로고
    • A review of international green power markets: Recent experience, trends, and market drivers
    • Bird L, Wütenhagen R, Aabakken J. A review of international green power markets: recent experience, trends, and market drivers. Renewable and Sustainable Energy Reviews 2002;6:513-36.
    • (2002) Renewable and Sustainable Energy Reviews , vol.6 , pp. 513-536
    • Bird, L.1    Wütenhagen, R.2    Aabakken, J.3
  • 2
    • 0242302751 scopus 로고    scopus 로고
    • Liberalising European electricity markets: Opportunities and risks for a sustainable power sector
    • Ringel M. Liberalising European electricity markets: opportunities and risks for a sustainable power sector. Renewable and Sustainable Energy Reviews 2003;7:485-99.
    • (2003) Renewable and Sustainable Energy Reviews , vol.7 , pp. 485-499
    • Ringel, M.1
  • 3
    • 0004012299 scopus 로고    scopus 로고
    • International Energy Agency Available from URL: accessed 15.06.2003
    • International Energy Agency. Key world energy statistics. Available from URL: http://www.iea.org/statist/keyworld2002/ keyworld2002.pdf [accessed 15.06.2003], 2003.
    • (2003) Key World Energy Statistics
  • 4
    • 85030828291 scopus 로고    scopus 로고
    • Available from URL: accessed 04.07.2003 United Nations Framework Convention on Climate Change (UNFCCC)
    • United Nations Framework Convention on Climate Change (UNFCCC). Kyoto Protocol. Status of ratification. Available from URL: http://unfccc.int/resource/kpstats.pdf [accessed 04.07.2003], 2003.
    • (2003) Kyoto Protocol. Status of Ratification
  • 5
    • 4644347193 scopus 로고    scopus 로고
    • Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit (BMU). Available from URL: [accessed 15.12.2003]
    • Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit (BMU). Aussfieg aus der Atomenergie Einstieg in die Energiewende. Available from URL: http://www.bmu.de/de/1024/js/reden/rede∥obst010131/ [accessed 15.12.2003], 2003.
    • (2003) Aussfieg Aus Der Atomenergie Einstieg in Die Energiewende
  • 6
    • 4644294305 scopus 로고    scopus 로고
    • Innovationsbeirat der Landesregierung von Baden-Württemberg und dem Wissenschaftlich-Technischen Beirat der Bayerischen Staatsregierung (ILBW) Berlin, Heidelberg: Springer
    • Innovationsbeirat der Landesregierung von Baden-Württemberg und dem Wissenschaftlich-Technischen Beirat der Bayerischen Staatsregierung (ILBW). Zukunft der Energieversorgung. Berlin, Heidelberg: Springer; 2003.
    • (2003) Zukunft Der Energieversorgung
  • 7
    • 85030826773 scopus 로고    scopus 로고
    • Umweltbundesamt (UBA) Umweltdaten Deutschland. Available from URL: accessed 03.07.2003
    • Umweltbundesamt (UBA). Umweltdaten Deutschland. Available from URL: http//www.umwelt-bundesamt.de/udd/udd2002.pdf [accessed 03.07.2003], 2002.
    • (2002)
  • 9
    • 0041565108 scopus 로고    scopus 로고
    • Consumer demand for 'green power' and energy efficiency
    • Zarnikau J. Consumer demand for 'green power' and energy efficiency. Energy Policy 2003;31:1661-72.
    • (2003) Energy Policy , vol.31 , pp. 1661-1672
    • Zarnikau, J.1
  • 10
    • 4644355422 scopus 로고    scopus 로고
    • Albert-Ludwigs-Universität Freiburg Available from URL: [accessed 15.06.2003]
    • Albert-Ludwigs-Universität Freiburg. Statistische Daten der Universität Freiburg. Available from URL: http://www.verwaltung.uni-freiburg.de/statdaten/ [accessed 15.06.2003], 2003.
    • (2003) Statistische Daten Der Universität Freiburg
  • 11
    • 85030826383 scopus 로고    scopus 로고
    • Pägogische Hochschule Freiburg. Available from URL: accessed 15.06.2003
    • Pägogische Hochschule Freiburg. Daten und Fakten. Available from URL: http://www.phfreiburg.de/zentral/hochschule/daten.htm [accessed 15.06.2003], 2003.
    • (2003) Daten und Fakten
  • 13
    • 0000957783 scopus 로고    scopus 로고
    • A marketing orientation is the key to a sustainable energy future
    • Nakarado GL. A marketing orientation is the key to a sustainable energy future. Energy Policy 1996;24(2):187-93.
    • (1996) Energy Policy , vol.24 , Issue.2 , pp. 187-193
    • Nakarado, G.L.1
  • 15
    • 4644368309 scopus 로고    scopus 로고
    • Von der Infobroschüre zum Green Power-Festival: Ökostrom-Marketing zwischen Nische und Massenmarkt
    • Wüstenhagen R. Von der Infobroschüre zum Green Power-Festival: Ökostrom-Marketing zwischen Nische und Massenmarkt. Bulletin SEV/VSE 1999;22:27-32.
    • (1999) Bulletin SEV/VSE , vol.22 , pp. 27-32
    • Wüstenhagen, R.1
  • 17
    • 0036075057 scopus 로고    scopus 로고
    • Understanding the environmental impacts of electricity: Product labeling and certification
    • Bird LA. Understanding the environmental impacts of electricity: product labeling and certification. Corporate Environmental Strategy 2002;9(2):129-36.
    • (2002) Corporate Environmental Strategy , vol.9 , Issue.2 , pp. 129-136
    • Bird, L.A.1
  • 18
    • 4644343097 scopus 로고    scopus 로고
    • taz (Die Tageszeitung) Available from URL: [accessed 20.02.2004], 28.06
    • taz (Die Tageszeitung). Mythos teurer Ökostrom. Available from URL: http://www.taz.de/pt/2003/06/28/aO30l.nf/text [accessed 20.02.2004], 28.06.2003, 34.
    • (2003) Mythos Teurer Ökostrom , pp. 34
  • 19
    • 4644369177 scopus 로고    scopus 로고
    • Die Zeit. Available from URL: [accessed 15.06.2003], 24.04
    • Die Zeit. Die Illusion vom Wettbewerb. Available from URL: http://www.eurosolar.org/new/de/downloads/ Aufrufgml.pdf [accessed 15.06.2003], 24.04.2003, 27-28.
    • (2003) Die Illusion Vom Wettbewerb , pp. 27-28
  • 20
    • 0002235204 scopus 로고    scopus 로고
    • Efficiency and sustainability in restructured electricity markets: The renewables portfolio standard
    • Rader N, Norgaard R. Efficiency and sustainability in restructured electricity markets: the renewables portfolio standard. The Electricity Journal 1996;9(6):37-49.
    • (1996) The Electricity Journal , vol.9 , Issue.6 , pp. 37-49
    • Rader, N.1    Norgaard, R.2
  • 22
    • 0001996113 scopus 로고
    • Public goods provision in an experimental environment
    • Isaac R, McCue K, Plott C. Public goods provision in an experimental environment. Journal of Public Economics 1985;26:51-74.
    • (1985) Journal of Public Economics , vol.26 , pp. 51-74
    • Isaac, R.1    McCue, K.2    Plott, C.3
  • 23
    • 0031743211 scopus 로고    scopus 로고
    • Green power marketing: Increasing customer demand for renewable energy
    • Wiser RH. Green power marketing: increasing customer demand for renewable energy. Utilities Policy 1998;7:107-19.
    • (1998) Utilities Policy , vol.7 , pp. 107-119
    • Wiser, R.H.1
  • 24
    • 4644321500 scopus 로고    scopus 로고
    • unpublished. Master of Science. Münster/Germany: Institut für Deutsche Philologie I; Münster University
    • Gössling M. Effektivität von Werbetexten. unpublished. Master of Science. Münster/Germany: Institut für Deutsche Philologie I; Münster University.
    • Effektivität Von Werbetexten
    • Gössling, M.1
  • 27
    • 0242600561 scopus 로고    scopus 로고
    • Diffusion of green power products in Switzerland
    • Wüstenhagen R, Markard J, Truffer B. Diffusion of green power products in Switzerland. Energy Policy 2003;31:621-32.
    • (2003) Energy Policy , vol.31 , pp. 621-632
    • Wüstenhagen, R.1    Markard, J.2    Truffer, B.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.