Effect of smartphone aesthetic design on users' emotional reaction: An empirical study

TQM Journal

Volumn 20, Issue 4, 2008, Pages 348-355

  Nanda, Parul ^a   Bos, Jeff ^a   Kramer, Kem Laurin ^a   Hay, Catharine ^a   Ignacz, Jennifer ^a  

^a RESEARCH IN MOTION   (Canada)

Author keywords

Clothing and accessories; Consumer behaviour; Mobile communication systems; Product design

Indexed keywords

ADDITION REACTIONS; GEMS; GRAPHIC METHODS; PAPER COATING; PHOTOACOUSTIC EFFECT; POPULATION STATISTICS; REACTION KINETICS; REGRESSION ANALYSIS; SIGNAL ENCODING; TELECOMMUNICATION; TELECOMMUNICATION EQUIPMENT; TELEPHONE SETS;

AESTHETIC DESIGN; ANALYSIS OF VARIANCE (ANOVA); BLACKBERRY (CO); DATA COLLECTIONS; DESIGN/METHODOLOGY/APPROACH; EMOTIONAL REACTIONS; EMPIRICAL STUDIES; GRAPHICAL REPRESENTATIONS; MOBILE-PHONE INDUSTRY; QUALITATIVE RESEARCH; SMART PHONES; SMARTPHONES;

ANALYSIS OF VARIANCE (ANOVA);

EID: 46249107729     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/17542730810881339     Document Type: Article

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