The rise of emerging market multinationals and the impact on marketing

Marketing Intelligence and Planning

Volumn 26, Issue 4, 2008, Pages 353-358

  Fan, Ying ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

China; Emerging markets; Globalization; Marketing; Multinational companies

Indexed keywords

EID: 44949182709     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810879269     Document Type: Review

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