Understanding buyer behaviour in software services - Strategies for Indian firms

International Journal of Technology Management

Volumn 28, Issue 1, 2004, Pages 118-127

  Shainesh, G ^a  

^a INDIAN INSTITUTE OF MANAGEMENT BANGALORE   (India)

Author keywords

Buying centre; Buying process; Buying roles; Organisation buyer behaviour (OBB); Software services

Indexed keywords

DECISION MAKING; MANAGERS; MARKETING; SOCIETIES AND INSTITUTIONS; STRATEGIC PLANNING; TECHNOLOGY;

BUYING CENTRE; BUYING PROCESS; BUYING ROLES; ORGANIZATION BUYER BEHAVIOR (OBB); SOFTWARE SERVICES;

COMPUTER SOFTWARE;

EID: 4444346814     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJTM.2004.005056     Document Type: Conference Paper

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