International competitive change and strategic behaviour of Italian textile-apparel firms

Journal of Fashion Marketing and Management

Volumn 8, Issue 3, 2004, Pages 320-339

  Guercini, Simone ^a  

^a UNIVERSITY OF FLORENCE   (Italy)

Author keywords

Corporate strategy; Garment industry; Italy; Marketing strategy; Textile industry

Indexed keywords

BUSINESS STRATEGY; COMPETITIVENESS; GLOBALIZATION; INTERNATIONAL TRADE; MARKETING; TEXTILE-CLOTHING INDUSTRY;

EID: 4444315724     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410547824     Document Type: Article

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