Cracking export markets with genetically modified crops: What is the entry mode strategy?

International Marketing Review

Volumn 21, Issue 4-5, 2004, Pages 536-548

  Isaac, Grant E ^a   Perdikis, Nicholas ^b   Kerr, William A ^a  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Agriculture; Exports; Food crops; Food technology; International marketing; Market segmentation

Indexed keywords

EID: 4444314197     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410547180     Document Type: Article

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