The trust gap between consumers and corporations

McKinsey Quarterly

Volumn , Issue 2, 2007, Pages 7-10

  Bonini, Sheila M J ^a   McKillop, Kerrin ^b   Mandonca, Lanny T ^a  

^a McKinsey's Silicon Valley Office   (United States)

^b San Francisco Office ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34249342325     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Incite Marketing conducted the survey on behalf of McKinsey in July 1006, receiving responses from 4,063 consumers in China, Europe (France, Germany, and the United Kingdom), India, Japan, and the United States. The survey explored consumer perceptions of the role of business in society, the way large global companies deal with sociopolitical questions, and the issues facing six industries: electric power, financial services, food and beverage, petroleum, pharmaceuticals, and retailing.
2. "The McKinsey Global Survey of Business Executives: Business and Society," The McKinsey Quarterly, Web exclusive, January 2006.
3. Sheila M. J. Bonini, Lenny T. Mendonca, and Jeremy M. Oppenheim, "When social issues become strategic," The McKinsey Quarterly, 2006 Number 2, pp. 10-31.