Using question order for predictive service quality measures

Journal of Services Marketing

Volumn 22, Issue 3, 2008, Pages 255-262

  DeMoranville, Carol W ^a   Bienstock, Carol C ^b   Judson, Kim ^c  

^a BRYANT UNIVERSITY   (United States)

^b RADFORD UNIVERSITY   (United States)

^c NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Customer services quality; Questionnaires; SERVQUAL

Indexed keywords

EID: 44049107397     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810871200     Document Type: Article

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