Question order effects in measuring service quality

International Journal of Research in Marketing

Volumn 20, Issue 3, 2003, Pages 217-231

  DeMoranville, Carol W ^a   Bienstock, Carol C ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b RADFORD UNIVERSITY   (United States)

Author keywords

Assimilation; Contrast; Question order effects; Service quality; SERVQUAL

Indexed keywords

EID: 0042013951     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(03)00034-X     Document Type: Article

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