메뉴 건너뛰기




Volumn 28, Issue 2, 2008, Pages 109-113

Introduction: Special issue on enhancing sales force productivity

Author keywords

[No Author keywords available]

Indexed keywords


EID: 43849098724     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134280200     Document Type: Editorial
Times cited : (3)

References (26)
  • 1
    • 43849108538 scopus 로고    scopus 로고
    • Alsop, Ron (2006), Sales Is Only a Footnote for Most Programs, Wall Street Journal (April 11), B8.
    • Alsop, Ron (2006), "Sales Is Only a Footnote for Most Programs," Wall Street Journal (April 11), B8.
  • 2
    • 43849103268 scopus 로고    scopus 로고
    • Compensating a Multi-Product Sales Force in the Presence of Complementary Selling Effort
    • paper presented at the, University of Missouri-Columbia, April
    • Bhardwaj, Pradeep, Randolph E. Bucklin, and Michael Trusov (2006), "Compensating a Multi-Product Sales Force in the Presence of Complementary Selling Effort," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April.
    • (2006) Enhancing Sales Force Productivity conference
    • Bhardwaj, P.1    Bucklin, R.E.2    Trusov, M.3
  • 3
    • 84890775135 scopus 로고    scopus 로고
    • White Paper, Wharton School, University of Pennsylvania, December 17 available at
    • Booz Allen Hamilton (2003), "When Art Meets Science: The Challenge of ROI Marketing," White Paper, Wharton School, University of Pennsylvania, December 17 (available at http:// knowledge.wharton.upenn.edu/s+b/121603html).
    • (2003) When Art Meets Science: The Challenge of ROI Marketing
    • Allen Hamilton, B.1
  • 4
    • 25444504823 scopus 로고    scopus 로고
    • Introduction to the Special Issue: Advancing the Field of Selling and Sales Management
    • Spring, 25, Spring
    • Brown, Steven P., and Eli Jones (2005), "Introduction to the Special Issue: Advancing the Field of Selling and Sales Management," Journal of Personal Selling & Sales Management, Spring, 25, 2 (Spring), 103-104.
    • (2005) Journal of Personal Selling & Sales Management , vol.2 , pp. 103-104
    • Brown, S.P.1    Jones, E.2
  • 5
    • 30344473967 scopus 로고    scopus 로고
    • Competing on Analytics
    • January
    • Davenport, Thomas H. (2006), "Competing on Analytics," Harvard Business Review, 84 (January), 1-11.
    • (2006) Harvard Business Review , vol.84 , pp. 1-11
    • Davenport, T.H.1
  • 6
    • 84881874167 scopus 로고    scopus 로고
    • Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Dong, Xiaojing, Puneet Manchanda, and Pradeep Chintagunta (2006), "Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Dong, X.1    Manchanda, P.2    Chintagunta, P.3
  • 7
    • 43849093597 scopus 로고    scopus 로고
    • What's in a Team? Sales Team Characteristics, Compensation, and Success
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Frenzen, Heiko, and Manfred Krafft (2006), "What's in a Team? Sales Team Characteristics, Compensation, and Success," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Frenzen, H.1    Krafft, M.2
  • 8
    • 43849096679 scopus 로고    scopus 로고
    • Fu, Frank Q., and James Hess (2006), Sales Force Outsourcing, New Product Innovation, and Profitability, paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • Fu, Frank Q., and James Hess (2006), "Sales Force Outsourcing, New Product Innovation, and Profitability," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
  • 9
    • 43849103597 scopus 로고    scopus 로고
    • Investigating Performance Gains in Sales Teams
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Garrett, Jason, and Srinath Gopalakrishna (2006), "Investigating Performance Gains in Sales Teams," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Garrett, J.1    Gopalakrishna, S.2
  • 10
    • 43849086427 scopus 로고    scopus 로고
    • Using the Compensation Scheme to Signal the Ease of a Task
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Godes, David, and Dina Mayzlin (2006), "Using the Compensation Scheme to Signal the Ease of a Task," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Godes, D.1    Mayzlin, D.2
  • 11
    • 33746038557 scopus 로고    scopus 로고
    • Ending the War Between Sales and Marketing
    • July-August
    • Kotler, Philip, Neil Rackham, and Suj Krishnaswamy (2006), "Ending the War Between Sales and Marketing," Harvard Business Review, 84 (July-August), 68-78.
    • (2006) Harvard Business Review , vol.84 , pp. 68-78
    • Kotler, P.1    Rackham, N.2    Krishnaswamy, S.3
  • 12
    • 0002641790 scopus 로고
    • CALLPLAN: An Interactive Salesman's Call Planning System
    • Lodish, Leonard M. (1971), "CALLPLAN: An Interactive Salesman's Call Planning System," Management Science, 18 (4, pt. 2), 25-40.
    • (1971) Management Science , vol.18 , Issue.4 and PART. 2 , pp. 25-40
    • Lodish, L.M.1
  • 13
    • 43849104272 scopus 로고    scopus 로고
    • Building Marketing Models That Make Money
    • Lodish, Leonard M. (2001), "Building Marketing Models That Make Money," Interfaces, 31 (3), 45-55.
    • (2001) Interfaces , vol.31 , Issue.3 , pp. 45-55
    • Lodish, L.M.1
  • 14
    • 43849094284 scopus 로고    scopus 로고
    • Varying Sales Force Size and Advertising Budget Over Business Cycles in an IMC Context: A Normative Analysis
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Raman, Kalyan, and Murali K. Mantrala (2006), "Varying Sales Force Size and Advertising Budget Over Business Cycles in an IMC Context: A Normative Analysis," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Raman, K.1    Mantrala, M.K.2
  • 15
    • 43849086035 scopus 로고    scopus 로고
    • Using Policy Capture to Understand Key Account Selection
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Richards, Keith, and Eli Jones (2006), "Using Policy Capture to Understand Key Account Selection," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Richards, K.1    Jones, E.2
  • 16
    • 43849095879 scopus 로고    scopus 로고
    • Specificities of Key Account Executive Compensation: Insights from European Policies
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Rouziès, Dominique, Erin Anderson, and Anne T. Coughlan (2006), "Specificities of Key Account Executive Compensation: Insights from European Policies," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Rouziès, D.1    Anderson, E.2    Coughlan, A.T.3
  • 17
    • 8644240056 scopus 로고    scopus 로고
    • Rust, Ronald T., Tim Ambler, Gregory S. Carpenter, V. Kumar, and Rajendra K. Srivastava (2004), Measuring Marketing Productivity: Current Knowledge and Future Directions, Journal of Marketing, 68 (October), 76-89.
    • Rust, Ronald T., Tim Ambler, Gregory S. Carpenter, V. Kumar, and Rajendra K. Srivastava (2004), "Measuring Marketing Productivity: Current Knowledge and Future Directions, Journal of Marketing, 68 (October), 76-89.
  • 18
    • 43849107423 scopus 로고    scopus 로고
    • Delegation of Pricing Authority to the Salesforce - Influencing Factors and Impact on Sales Performance
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Schmidt, Simone, and Manfred Krafft (2006), "Delegation of Pricing Authority to the Salesforce - Influencing Factors and Impact on Sales Performance," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Schmidt, S.1    Krafft, M.2
  • 19
    • 43849111632 scopus 로고    scopus 로고
    • Fairness and Sales Force Compensation
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Shi, Mengze, and Tony H. Cui (2006), "Fairness and Sales Force Compensation," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Shi, M.1    Cui, T.H.2
  • 20
    • 43849099024 scopus 로고    scopus 로고
    • Sinha, Prabhakant, and Andris A. Zoltners (2001), Sales-Force Decision Models: Insights from 25 Years of Implementation, Interfaces, 31 (3, pt. 2), S8-S44.
    • Sinha, Prabhakant, and Andris A. Zoltners (2001), "Sales-Force Decision Models: Insights from 25 Years of Implementation," Interfaces, 31 (3, pt. 2), S8-S44.
  • 21
    • 33751561592 scopus 로고    scopus 로고
    • A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
    • November
    • Smith, Timothy M., Srinath Gopalakrishna, and Rabikar Chatterjee (2006), "A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface," Journal of Marketing Research, 43 (November), 564-579.
    • (2006) Journal of Marketing Research , vol.43 , pp. 564-579
    • Smith, T.M.1    Gopalakrishna, S.2    Chatterjee, R.3
  • 22
    • 43849113708 scopus 로고    scopus 로고
    • Effort or Timing: The Effect of Lump-Sum Bonuses
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Steenburgh, Thomas (2006), "Effort or Timing: The Effect of Lump-Sum Bonuses," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Steenburgh, T.1
  • 23
    • 43849095445 scopus 로고    scopus 로고
    • Optimal Matching of Sales Force to Customer: Modeling Sales Call Heterogeneity in the Sales Response Function
    • paper presented at the, University of Missouri-Columbia, April 21-23
    • Xie, Ying (2006), "Optimal Matching of Sales Force to Customer: Modeling Sales Call Heterogeneity in the Sales Response Function," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
    • (2006) Enhancing Sales Force Productivity conference
    • Xie, Y.1
  • 24
    • 85009545163 scopus 로고    scopus 로고
    • Zoltners Andris A., and Sally E. Lorimer (2000), Sales Territory Alignment: An Overlooked Productivity Tool, Journal of Personal Selling & Sales Management, 20, 3 (Summer), 139-150.
    • Zoltners Andris A., and Sally E. Lorimer (2000), "Sales Territory Alignment: An Overlooked Productivity Tool," Journal of Personal Selling & Sales Management, 20, 3 (Summer), 139-150.
  • 25
    • 26044441195 scopus 로고    scopus 로고
    • Sales Territory Design: Thirty Years of Modeling and Implementation
    • Zoltners Andris A., and Prabhakant Sinha (2005), "Sales Territory Design: Thirty Years of Modeling and Implementation," Marketing Science, 24 (3), 313-331.
    • (2005) Marketing Science , vol.24 , Issue.3 , pp. 313-331
    • Zoltners Andris, A.1    Sinha, P.2
  • 26
    • 43849085464 scopus 로고    scopus 로고
    • Zoltners, Andris A., Prabhakant Sinha, and Sally E. Lorimer (2008), Sales Force Effectiveness: A Framework for Researchers and Practitioners, Journal of Personal Selling & Sales Management, 28, 2 (Spring), 115-131.
    • Zoltners, Andris A., Prabhakant Sinha, and Sally E. Lorimer (2008), "Sales Force Effectiveness: A Framework for Researchers and Practitioners," Journal of Personal Selling & Sales Management, 28, 2 (Spring), 115-131.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.