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1
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43849108538
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Alsop, Ron (2006), Sales Is Only a Footnote for Most Programs, Wall Street Journal (April 11), B8.
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Alsop, Ron (2006), "Sales Is Only a Footnote for Most Programs," Wall Street Journal (April 11), B8.
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2
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43849103268
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Compensating a Multi-Product Sales Force in the Presence of Complementary Selling Effort
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paper presented at the, University of Missouri-Columbia, April
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Bhardwaj, Pradeep, Randolph E. Bucklin, and Michael Trusov (2006), "Compensating a Multi-Product Sales Force in the Presence of Complementary Selling Effort," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April.
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(2006)
Enhancing Sales Force Productivity conference
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Bhardwaj, P.1
Bucklin, R.E.2
Trusov, M.3
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3
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84890775135
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White Paper, Wharton School, University of Pennsylvania, December 17 available at
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Booz Allen Hamilton (2003), "When Art Meets Science: The Challenge of ROI Marketing," White Paper, Wharton School, University of Pennsylvania, December 17 (available at http:// knowledge.wharton.upenn.edu/s+b/121603html).
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(2003)
When Art Meets Science: The Challenge of ROI Marketing
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Allen Hamilton, B.1
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4
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25444504823
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Introduction to the Special Issue: Advancing the Field of Selling and Sales Management
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Spring, 25, Spring
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Brown, Steven P., and Eli Jones (2005), "Introduction to the Special Issue: Advancing the Field of Selling and Sales Management," Journal of Personal Selling & Sales Management, Spring, 25, 2 (Spring), 103-104.
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(2005)
Journal of Personal Selling & Sales Management
, vol.2
, pp. 103-104
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Brown, S.P.1
Jones, E.2
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5
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30344473967
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Competing on Analytics
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January
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Davenport, Thomas H. (2006), "Competing on Analytics," Harvard Business Review, 84 (January), 1-11.
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(2006)
Harvard Business Review
, vol.84
, pp. 1-11
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Davenport, T.H.1
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6
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84881874167
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Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior
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paper presented at the, University of Missouri-Columbia, April 21-23
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Dong, Xiaojing, Puneet Manchanda, and Pradeep Chintagunta (2006), "Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Dong, X.1
Manchanda, P.2
Chintagunta, P.3
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7
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43849093597
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What's in a Team? Sales Team Characteristics, Compensation, and Success
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paper presented at the, University of Missouri-Columbia, April 21-23
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Frenzen, Heiko, and Manfred Krafft (2006), "What's in a Team? Sales Team Characteristics, Compensation, and Success," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Frenzen, H.1
Krafft, M.2
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8
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43849096679
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Fu, Frank Q., and James Hess (2006), Sales Force Outsourcing, New Product Innovation, and Profitability, paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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Fu, Frank Q., and James Hess (2006), "Sales Force Outsourcing, New Product Innovation, and Profitability," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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9
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43849103597
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Investigating Performance Gains in Sales Teams
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paper presented at the, University of Missouri-Columbia, April 21-23
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Garrett, Jason, and Srinath Gopalakrishna (2006), "Investigating Performance Gains in Sales Teams," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Garrett, J.1
Gopalakrishna, S.2
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10
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43849086427
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Using the Compensation Scheme to Signal the Ease of a Task
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paper presented at the, University of Missouri-Columbia, April 21-23
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Godes, David, and Dina Mayzlin (2006), "Using the Compensation Scheme to Signal the Ease of a Task," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Godes, D.1
Mayzlin, D.2
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11
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33746038557
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Ending the War Between Sales and Marketing
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July-August
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Kotler, Philip, Neil Rackham, and Suj Krishnaswamy (2006), "Ending the War Between Sales and Marketing," Harvard Business Review, 84 (July-August), 68-78.
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(2006)
Harvard Business Review
, vol.84
, pp. 68-78
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Kotler, P.1
Rackham, N.2
Krishnaswamy, S.3
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12
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0002641790
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CALLPLAN: An Interactive Salesman's Call Planning System
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Lodish, Leonard M. (1971), "CALLPLAN: An Interactive Salesman's Call Planning System," Management Science, 18 (4, pt. 2), 25-40.
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(1971)
Management Science
, vol.18
, Issue.4 and PART. 2
, pp. 25-40
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Lodish, L.M.1
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13
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43849104272
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Building Marketing Models That Make Money
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Lodish, Leonard M. (2001), "Building Marketing Models That Make Money," Interfaces, 31 (3), 45-55.
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(2001)
Interfaces
, vol.31
, Issue.3
, pp. 45-55
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Lodish, L.M.1
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14
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43849094284
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Varying Sales Force Size and Advertising Budget Over Business Cycles in an IMC Context: A Normative Analysis
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paper presented at the, University of Missouri-Columbia, April 21-23
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Raman, Kalyan, and Murali K. Mantrala (2006), "Varying Sales Force Size and Advertising Budget Over Business Cycles in an IMC Context: A Normative Analysis," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Raman, K.1
Mantrala, M.K.2
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15
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43849086035
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Using Policy Capture to Understand Key Account Selection
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paper presented at the, University of Missouri-Columbia, April 21-23
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Richards, Keith, and Eli Jones (2006), "Using Policy Capture to Understand Key Account Selection," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Richards, K.1
Jones, E.2
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16
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43849095879
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Specificities of Key Account Executive Compensation: Insights from European Policies
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paper presented at the, University of Missouri-Columbia, April 21-23
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Rouziès, Dominique, Erin Anderson, and Anne T. Coughlan (2006), "Specificities of Key Account Executive Compensation: Insights from European Policies," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Rouziès, D.1
Anderson, E.2
Coughlan, A.T.3
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17
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8644240056
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Rust, Ronald T., Tim Ambler, Gregory S. Carpenter, V. Kumar, and Rajendra K. Srivastava (2004), Measuring Marketing Productivity: Current Knowledge and Future Directions, Journal of Marketing, 68 (October), 76-89.
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Rust, Ronald T., Tim Ambler, Gregory S. Carpenter, V. Kumar, and Rajendra K. Srivastava (2004), "Measuring Marketing Productivity: Current Knowledge and Future Directions, Journal of Marketing, 68 (October), 76-89.
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18
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43849107423
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Delegation of Pricing Authority to the Salesforce - Influencing Factors and Impact on Sales Performance
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paper presented at the, University of Missouri-Columbia, April 21-23
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Schmidt, Simone, and Manfred Krafft (2006), "Delegation of Pricing Authority to the Salesforce - Influencing Factors and Impact on Sales Performance," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Schmidt, S.1
Krafft, M.2
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19
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43849111632
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Fairness and Sales Force Compensation
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paper presented at the, University of Missouri-Columbia, April 21-23
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Shi, Mengze, and Tony H. Cui (2006), "Fairness and Sales Force Compensation," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Shi, M.1
Cui, T.H.2
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20
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43849099024
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Sinha, Prabhakant, and Andris A. Zoltners (2001), Sales-Force Decision Models: Insights from 25 Years of Implementation, Interfaces, 31 (3, pt. 2), S8-S44.
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Sinha, Prabhakant, and Andris A. Zoltners (2001), "Sales-Force Decision Models: Insights from 25 Years of Implementation," Interfaces, 31 (3, pt. 2), S8-S44.
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21
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33751561592
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A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
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November
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Smith, Timothy M., Srinath Gopalakrishna, and Rabikar Chatterjee (2006), "A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface," Journal of Marketing Research, 43 (November), 564-579.
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(2006)
Journal of Marketing Research
, vol.43
, pp. 564-579
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Smith, T.M.1
Gopalakrishna, S.2
Chatterjee, R.3
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22
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43849113708
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Effort or Timing: The Effect of Lump-Sum Bonuses
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paper presented at the, University of Missouri-Columbia, April 21-23
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Steenburgh, Thomas (2006), "Effort or Timing: The Effect of Lump-Sum Bonuses," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Steenburgh, T.1
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23
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43849095445
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Optimal Matching of Sales Force to Customer: Modeling Sales Call Heterogeneity in the Sales Response Function
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paper presented at the, University of Missouri-Columbia, April 21-23
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Xie, Ying (2006), "Optimal Matching of Sales Force to Customer: Modeling Sales Call Heterogeneity in the Sales Response Function," paper presented at the Enhancing Sales Force Productivity conference, University of Missouri-Columbia, April 21-23.
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(2006)
Enhancing Sales Force Productivity conference
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Xie, Y.1
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24
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85009545163
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Zoltners Andris A., and Sally E. Lorimer (2000), Sales Territory Alignment: An Overlooked Productivity Tool, Journal of Personal Selling & Sales Management, 20, 3 (Summer), 139-150.
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Zoltners Andris A., and Sally E. Lorimer (2000), "Sales Territory Alignment: An Overlooked Productivity Tool," Journal of Personal Selling & Sales Management, 20, 3 (Summer), 139-150.
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25
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26044441195
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Sales Territory Design: Thirty Years of Modeling and Implementation
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Zoltners Andris A., and Prabhakant Sinha (2005), "Sales Territory Design: Thirty Years of Modeling and Implementation," Marketing Science, 24 (3), 313-331.
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(2005)
Marketing Science
, vol.24
, Issue.3
, pp. 313-331
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Zoltners Andris, A.1
Sinha, P.2
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26
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43849085464
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Zoltners, Andris A., Prabhakant Sinha, and Sally E. Lorimer (2008), Sales Force Effectiveness: A Framework for Researchers and Practitioners, Journal of Personal Selling & Sales Management, 28, 2 (Spring), 115-131.
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Zoltners, Andris A., Prabhakant Sinha, and Sally E. Lorimer (2008), "Sales Force Effectiveness: A Framework for Researchers and Practitioners," Journal of Personal Selling & Sales Management, 28, 2 (Spring), 115-131.
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