An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong

Journal of Air Transport Management

Volumn 14, Issue 3, 2008, Pages 159-161

  Doong, Her Sen ^a   Wang, Hui Chih ^b   Law, Rob ^c  

^a NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^b NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Airline marketing; First time visitors; Innovation diffusion

Indexed keywords

ADVERTISING; AIR TRANSPORTATION; AIRLINE INDUSTRY; MARKETING; MEDIA ROLE; TOURISM DEVELOPMENT; TOURIST DESTINATION; TRANSPORTATION ECONOMICS; TRAVEL BEHAVIOR;

ASIA; CHINA; EURASIA; FAR EAST; HONG KONG;

EID: 43749087796     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2008.02.005     Document Type: Article

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