Towards an understanding of frugal consumers

Australasian Marketing Journal

Volumn 11, Issue 3, 2003, Pages 8-18

  Todd, Sarah ^a   Lawson, Rob ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Frugality; Lifestyle; Non consumption; Values

Indexed keywords

EID: 43249101898     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(03)70131-1     Document Type: Article

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