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Volumn 2738, Issue , 2003, Pages 328-338

Web metrics for retailers

Author keywords

[No Author keywords available]

Indexed keywords

K-MEANS CLUSTERING;

EID: 42649109680     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: None     Document Type: Conference Paper
Times cited : (2)

References (18)
  • 1
    • 1142280459 scopus 로고    scopus 로고
    • Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda
    • Steinfield, C.: Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda. Journal of Interactive Advertising, Vol. 2(2). (2002)
    • (2002) Journal of Interactive Advertising , vol.2 , Issue.2
    • Steinfield, C.1
  • 5
    • 84955568327 scopus 로고    scopus 로고
    • UCLA Internet Report. University of California, LA, February
    • Doyle, J.I.: UCLA Internet Report. University of California, LA, http://ccp.ucla.edu/pdf/UCLA-Internet-Report-Year-Three.pdf. (February 2003)
    • (2003)
    • Doyle, J.I.1
  • 8
    • 0001290002 scopus 로고    scopus 로고
    • Personalized Hypermedia Presentation Techniques for Improving Customer Relationships
    • Kobsa, A., Koenemann, J., Pohl, W.: Personalized Hypermedia Presentation Techniques for Improving Customer Relationships. The Knowledge Engineering Review, Vol. 16(2). (2001) (111-155)
    • (2001) The Knowledge Engineering Review , vol.16 , Issue.2 , pp. 111-155
    • Kobsa, A.1    Koenemann, J.2    Pohl, W.3
  • 9
    • 0036015956 scopus 로고    scopus 로고
    • Measuring Ecommerce in Net-Enabled Organizations: An Introduction to the Special Issue
    • Straub, D., Hoffman, D., Weber, B., and Steinfield, C.: Measuring Ecommerce in Net-Enabled Organizations: An Introduction to the Special Issue. Information Systems Research, Vol. 13(2). (2002) (115-124)
    • (2002) Information Systems Research , vol.13 , Issue.2 , pp. 115-124
    • Straub, D.1    Hoffman, D.2    Weber, B.3    Steinfield, C.4
  • 10
    • 0000849629 scopus 로고    scopus 로고
    • New Metrics for New Media: Toward the Development of Web Measurement Standards
    • Novak, T.P., Hoffman, D.L.: New Metrics for New Media: Toward the Development of Web Measurement Standards. World Wide Web Journal, Vol. 2(1). (1997) (213-246)
    • (1997) World Wide Web Journal , vol.2 , Issue.1 , pp. 213-246
    • Novak, T.P.1    Hoffman, D.L.2
  • 11
    • 10444219904 scopus 로고    scopus 로고
    • Analysis and Visualization of Metrics for Online Merchandizing
    • Springer, San Diego, CA
    • Gomory, S., Hoch, R., Lee, J., Podlaseck, M., Schonberg, E.: Analysis and Visualization of Metrics for Online Merchandizing. In: WebKDD, Springer, (1999). San Diego, CA
    • (1999) Webkdd
    • Gomory, S.1    Hoch, R.2    Lee, J.3    Podlaseck, M.4    Schonberg, E.5
  • 12
    • 84955571014 scopus 로고    scopus 로고
    • Modelling Web Site Usage with Sequences of Goal-Oriented Tasks
    • Physika-Verlag, Nürnberg, Germany
    • Spiliopoulou, M., Pohle, C., Teltzrow, M.: Modelling Web Site Usage with Sequences of Goal-Oriented Tasks. In: Multikonferenz Wirtschaftsinformatik, Physika-Verlag, (2002). Nürnberg, Germany
    • (2002) Multikonferenz Wirtschaftsinformatik
    • Spiliopoulou, M.1    Pohle, C.2    Teltzrow, M.3
  • 13
    • 0038509015 scopus 로고    scopus 로고
    • Buying, Searching, or Browsing: Differentiating between Online Shoppers in-Store Navigational Clickstream
    • Moe, W.: Buying, Searching, or Browsing: Differentiating between Online Shoppers in-Store Navigational Clickstream. Journal of Consumer Psychology, Vol. 13(1&2). (2001)
    • (2001) Journal of Consumer Psychology , vol.13 , Issue.1-2
    • Moe, W.1
  • 17
    • 23044519893 scopus 로고    scopus 로고
    • Asho: Generalization-Based Approach to Clustering of Web Usage Sessions
    • San Diego, CA
    • Fu, Y., Sandhu, K., Shih, M., Asho: Generalization-Based Approach to Clustering of Web Usage Sessions. In: WebKDD 1999 (1999). San Diego, CA, (21-38)
    • (1999) Webkdd 1999 , pp. 21-38
    • Fu, Y.1    Sandhu, K.2    Shih, M.3
  • 18
    • 0038156219 scopus 로고    scopus 로고
    • Separating the Swarm: Categorization Methods for User Access Sessions on the Web
    • ACM Press, Minneapolis, MN
    • Heer, J., Chi, E.H.: Separating the Swarm: Categorization Methods for User Access Sessions on the Web. In: ACM CHI 2002 Conference on Human Factors in Computing Systems, ACM Press, (2002). Minneapolis, MN
    • (2002) ACM CHI 2002 Conference on Human Factors in Computing Systems
    • Heer, J.1    Chi, E.H.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.