Outback steakhouse in Korea: A success story

Cornell Hospitality Quarterly

Volumn 49, Issue 1, 2008, Pages 62-72

  Lee, Kyuho ^a   Khan, Mahmood A ^b   Ko, Jae Youn ^c  

^a WESTERN CAROLINA UNIVERSITY   (United States)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

^c Kyung Hee University   (South Korea)

Author keywords

International franchising; Korean restaurants; Outback Steakhouse; Restaurant critical success factors

Indexed keywords

EID: 42549100368     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/0010880407307117     Document Type: Article

References (27)

1. Barancik, S. 2005. Outback's Seoul mate. St. Petersburg Times, September 25. http://www.sptimes.com/2005/09/25/news_pf/Business/ Outback_s_Seoul_mate.shtml (accessed December 20, 2006).
2. Enz, C.A. 2004. Issues of concern for restaurant owners and managers. Cornell Hotel and Restaurant Administration Quarterly 45 (4): 315-32.
3. Falbe, C.M., and T.C. Dandridge. 1992. Franchising as a strategic partnership: Issues of co-operation and conflict in a global market. International Small Business Journal 10 (3): 40-52.
4. Falbe, C.M., and L.S. Welch. 1998. NAFTA and franchising: A comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico, and the United States. Journal of Business Venturing 13: 151-71.
5. Geller, N.A. 1985. Tracking the critical success factors for hotel companies. Cornell Hotel and Restaurant Administration Quarterly 25 (2): 76-81.
6. Ghemawat, P., T. Khanna, and R. Shukla. 2000. Tricon Restaurants International: Globalization re-examined. Harvard Business School Case Study no. 9-700-030, Harvard Business School, Cambridge, MA.
7. Heskett, J.L., T.O. Jones, J.G. Loveman, W.E. Sasser, and L.R. Schlesinger. 1994. Putting the service profit chain to work. Harvard Business Review 72 (2): 164-74.
8. Hofstede, G. 1997. Culture's consequences: International differences in work related values. Thousand Oaks, CA: Sage.
9. Hofstede, G., and M.H. Bond. 1988. The Confucius connection: From cultural roots to economic growth. Organizational Dynamics 16 (4): 4-21.
10. Jang, I. 2003. The CEO of Outback Steakhouse Korea. December 29. http://www.chosun.com/national/news/200312/200312290389.html (accessed February 12, 2006).
11. Jick, T.D. 1979. Mixing qualitative and quantitative methods: Triangulation in action. Administrative Science Quarterly 24 (4): 602-11.
12. Kalnins, A. 2005. Overestimation and venture survival: An empirical analysis of development commitments in international master franchising ventures. Journal of Economics & Management Strategy 14 (4): 933-53.
13. Mehegan S. 2002. Worn out welcomes. Restaurant Business 101 (5): 31-34.
14. Merriam, S.B. 1998. Qualitative research and case study application in education. San Francisco: Jossey-Bass.
15. Meyer, D. 2006. Setting the table: The transforming power of hospitality in business. New York: HarperCollins.
16. Miller, L. 2003. Restaurants - We're recommending a steady diet of fast food. Prudential Equity Group Report, September 11, Prudential Equity Group, New York.
17. Miller, L. 2006. Outback Steakhouse Inc. Prudential Equity Group Report, February 20, Prudential Equity Group, New York.
18. Nho, J.H. 2004. Outback Steakhouse is on your side. The Korea Times, April 20, p. A4.
19. Outback Steakhouse. 2004. Company annual report 2004. Tampa, FL: Outback Steakhouse.
20. Preble, J.F. 1992. Global expansion: The case of U.S. fast-food franchisors. Journal of Global Marketing 6(1/2): 185-205.
21. Preble, J.F. 1995. Franchising systems around the globe: A status report. Journal of Small Business Management 33 (2): 80-89.
22. Price, C. 1996. The U.S. foodservice industry looks abroad. FoodReview 19 (2): 13-17.
23. Sadi, M.A. 1994. International business expansion through franchising: The case of fast-food industry. Unpublished Ph.D. diss., Virginia Polytechnic Institute and State University, Blacksburg.
24. Stake, R. 1995. The art of case study. Thousand Oaks, CA: Sage.
25. Stauss, B., and P. Mang. 1999. Culture shocks in inter-cultural service encounters. Journal of Service Marketing 13(4/5): 329-46.
26. Van Warner, R. 1995. Outback's operating partners: Key players on a winning team. Nation's Restaurant News 29 (13): 74-75.
27. West, J.J., and M.D. Olsen. 1990. Grand strategy: Making your restaurant a winner. Cornell Hotel and Restaurant Administration Quarterly 31 (2): 72-77.