Multimedia campaign on a shoestring: Promoting 'Stay Active - Stay Independent' among seniors

Health Promotion Journal of Australia

Volumn 19, Issue 1, 2008, Pages 22-28

  John Leader, Franklin ^a   Van Beurden, Eric ^a   Barnett, Lisa ^b   Hughes, Karen ^c   Newman, Beth ^c   Sternberg, Jason ^c   Dietrich, Uta ^a  

^a North Coast Area Health Service New South Wales Government Department of Health   (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

^c QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Falls prevention; Multi media campaign; Partnership; Physical activity; Seniors; Social marketing

Indexed keywords

AGED; ARTICLE; AUSTRALIA; BUDGET; ECONOMICS; FALLING; HEALTH PROMOTION; HUMAN; MASS MEDIUM; METHODOLOGY; MOTOR ACTIVITY; SOCIAL MARKETING; UTILIZATION REVIEW;

ACCIDENTAL FALLS; AGED; BUDGETS; COMMUNICATIONS MEDIA; HEALTH PROMOTION; HUMANS; MOTOR ACTIVITY; NEW SOUTH WALES; SOCIAL MARKETING;

EID: 42449089917     PISSN: 10361073     EISSN: None     Source Type: Journal    
DOI: 10.1071/he08022     Document Type: Article

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