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Volumn 45, Issue 1, 2008, Pages 1-58

Priceless? The social costs of credit card merchant restraints

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EID: 41849116673     PISSN: 0017808X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (12)

References (361)
  • 1
    • 41849100563 scopus 로고    scopus 로고
    • Slate's Ad Report Card: The End of Priceless (NPR radio broadcast Mar. 16, 2006), available at http://www.npr.org/ templates/story/story.php?storyId=5283958.
    • Slate's Ad Report Card: The End of "Priceless" (NPR radio broadcast Mar. 16, 2006), available at http://www.npr.org/ templates/story/story.php?storyId=5283958.
  • 2
    • 41849133387 scopus 로고    scopus 로고
    • David Humphrey et al., What does it Cost to Make a Payment?, 2 REV. OF NETWORK ECON. 159, 162-63 (2003).
    • David Humphrey et al., What does it Cost to Make a Payment?, 2 REV. OF NETWORK ECON. 159, 162-63 (2003).
  • 4
    • 41849114366 scopus 로고    scopus 로고
    • For different calculations, see Daniel D. Garcia-Swartz et al., The Move Toward a Cashless Society: A Closer Look at Payment Instrument Economics, 5 REV. NETWORK ECON. 175 (2006)
    • For different calculations, see Daniel D. Garcia-Swartz et al., The Move Toward a Cashless Society: A Closer Look at Payment Instrument Economics, 5 REV. NETWORK ECON. 175 (2006)
  • 5
    • 41849125085 scopus 로고    scopus 로고
    • and Daniel D. Garcia-Swartz et al., The Move Toward a Cashless Society: Calculating the Costs and Benefits, 5 REV. NETWORK ECON. 199 (2006).
    • and Daniel D. Garcia-Swartz et al., The Move Toward a Cashless Society: Calculating the Costs and Benefits, 5 REV. NETWORK ECON. 199 (2006).
  • 6
    • 41849085007 scopus 로고    scopus 로고
    • See also Adam J. Levitin, Payment Wars: The Merchant-Bank Struggle for Control of Payment Systems, 12 STAN. J.L. BUS. & FIN. 425, 427 (2007) for a presentation of alternative measures of cost.
    • See also Adam J. Levitin, Payment Wars: The Merchant-Bank Struggle for Control of Payment Systems, 12 STAN. J.L. BUS. & FIN. 425, 427 (2007) for a presentation of alternative measures of cost.
  • 7
    • 41849086468 scopus 로고    scopus 로고
    • Merchant Processing Fees, NILSON REP., Apr. 2007, at 7, 7. The Nilson Report is a payment industry publication with proprietary data sources, the origin and accuracy of which are unknown.
    • Merchant Processing Fees, NILSON REP., Apr. 2007, at 7, 7. The Nilson Report is a payment industry publication with proprietary data sources, the origin and accuracy of which are unknown.
  • 8
    • 41849116862 scopus 로고    scopus 로고
    • The Interchange Industry Is Bigger than . . ., http://aneace.blogspot. com/2006/05/interchange-industry-is-bigger-than.html (May 12, 2006, 6:05 CST) (basing comparison on interchange fees totaling $40 billion in 2005).
    • The Interchange Industry Is Bigger than . . ., http://aneace.blogspot. com/2006/05/interchange-industry-is-bigger-than.html (May 12, 2006, 6:05 CST) (basing comparison on interchange fees totaling $40 billion in 2005).
  • 9
    • 41849107840 scopus 로고    scopus 로고
    • The term merchant restraints is not used by credit card networks. It is a shorthand created by plaintiffs' attorneys in antitrust litigation against credit card networks. Credit card networks have hundreds of rules, most of which are innocuous to competition. Only a handful of rules creates competitive problems. I adopt the term merchant restraints solely for the sake of convenience.
    • The term "merchant restraints" is not used by credit card networks. It is a shorthand created by plaintiffs' attorneys in antitrust litigation against credit card networks. Credit card networks have hundreds of rules, most of which are innocuous to competition. Only a handful of rules creates competitive problems. I adopt the term "merchant restraints" solely for the sake of convenience.
  • 10
    • 41849088633 scopus 로고    scopus 로고
    • Part IV. D
    • See infra Part IV. D.
    • See infra
  • 12
    • 49449099735 scopus 로고    scopus 로고
    • Priceless? The Competitive Costs of Credit Card Merchant Restraints, 55
    • forthcoming
    • Adam J. Levitin, Priceless? The Competitive Costs of Credit Card Merchant Restraints, 55 UCLA L. REV. (forthcoming 2008).
    • (2008) UCLA L. REV
    • Levitin, A.J.1
  • 13
    • 41849134132 scopus 로고    scopus 로고
    • See Major League Baseball v. Crist, 331 F.3d 1177, 1186 (11th Cir. 2003) (stating that antitrust laws form the bedrock of our capitalist system premised upon competition, and that anticompetitive conduct harms consumer welfare.)
    • See Major League Baseball v. Crist, 331 F.3d 1177, 1186 (11th Cir. 2003) (stating that "antitrust laws form the bedrock of our capitalist system premised upon competition, and that anticompetitive conduct harms consumer welfare.")
  • 14
    • 33750558270 scopus 로고    scopus 로고
    • Benjamin Klein et ai., Competition in Two-Sided Markets: The Antitrust Economics of Payment Card Interchange Fees, 73 ANTITRUST L.J. 571 (2006) (arguing that allegations of cross-subsidization lack empirical basis).
    • Benjamin Klein et ai., Competition in Two-Sided Markets: The Antitrust Economics of Payment Card Interchange Fees, 73 ANTITRUST L.J. 571 (2006) (arguing that allegations of cross-subsidization lack empirical basis).
  • 15
    • 41849101837 scopus 로고    scopus 로고
    • This background economics section is based on Levitin, supra note 9
    • This background economics section is based on Levitin, supra note 9.
  • 16
    • 41849108979 scopus 로고    scopus 로고
    • For Internet commerce in particular, there is often yet another party, the gateway payment provider, that provides the software link between the merchant's website and the acquirer bank.
    • For Internet commerce in particular, there is often yet another party, the gateway payment provider, that provides the software link between the merchant's website and the acquirer bank.
  • 17
    • 41849105229 scopus 로고    scopus 로고
    • Ramon P. DeGennaro, Merchant Acquirers and Payment Card Processors: A Look In-side the Black Box, 91 FED. RES. BANK OF ATLANTA ECON. REV. 27, 31 (2006), available at http://www.frbatlanta.org/filelegacydocs/erq106_degennaro.pdf.
    • Ramon P. DeGennaro, Merchant Acquirers and Payment Card Processors: A Look In-side the Black Box, 91 FED. RES. BANK OF ATLANTA ECON. REV. 27, 31 (2006), available at http://www.frbatlanta.org/filelegacydocs/erq106_degennaro.pdf.
  • 19
    • 41849095303 scopus 로고    scopus 로고
    • Merchant Account Rates, Merchant Seek, http://www.merchantseek.com/ merchant_ accounts_rates.htm (last visited Oct. 17, 2007).
    • Merchant Account Rates, Merchant Seek, http://www.merchantseek.com/ merchant_ accounts_rates.htm (last visited Oct. 17, 2007).
  • 20
    • 41849108617 scopus 로고    scopus 로고
    • See, e.g., PSW, Inc., Merchant Services Agreement 4, available at http://www.pswbilling.com/contractno-cc AS-all.pdf (last visited Oct. 17, 2007). High risk account categories include travel merchant accounts, adult entertainment merchant accounts, pharmacy merchant accounts, telemarketing merchant accounts, Internet merchant accounts, and on-line gambling. Guardian Financial Services, Inc., Why Is an Account Considered a High Risk Merchant Account?, http://www.guardianfinance.com/high_risk_merchant_account.htm (last visited Oct. 17, 2007);
    • See, e.g., PSW, Inc., Merchant Services Agreement 4, available at http://www.pswbilling.com/contractno-cc AS-all.pdf (last visited Oct. 17, 2007). High risk account categories include travel merchant accounts, adult entertainment merchant accounts, pharmacy merchant accounts, telemarketing merchant accounts, Internet merchant accounts, and on-line gambling. Guardian Financial Services, Inc., Why Is an Account Considered a High Risk Merchant Account?, http://www.guardianfinance.com/high_risk_merchant_account.htm (last visited Oct. 17, 2007);
  • 21
    • 41849122485 scopus 로고    scopus 로고
    • Adult Card Processing.com, High Risk Merchant Accounts, https://secure.gowebs.net/adultcardprocessing/index.html (last visited Oct. 17, 2007).
    • Adult Card Processing.com, High Risk Merchant Accounts, https://secure.gowebs.net/adultcardprocessing/index.html (last visited Oct. 17, 2007).
  • 22
    • 41849100868 scopus 로고    scopus 로고
    • A Disciplined Business
    • identifying a 15% merchant discount fee for adult, on-line services, See also, Apr. 29, at
    • See also Jon Mooallem, A Disciplined Business, N.Y. TIMES MAG., Apr. 29, 2007, at 28 (identifying a 15% merchant discount fee for adult, on-line services).
    • (2007) N.Y. TIMES MAG , pp. 28
    • Mooallem, J.1
  • 23
    • 41849086113 scopus 로고    scopus 로고
    • Visa's ACS assessment is fixed at 0.0925% of the transaction value. MasterCard's ACS assessment is fixed at 0.0950% of the transaction value. MasterCard's actual ACS costs appear to be around 130 per transaction. Dennis W. Carlton & Alan S. Frankel, Transaction Costs, Externalities and Two-Sided Payment Markets, 2005 COLUM. BUS. L. REV. 617, 633 (2005).
    • Visa's ACS assessment is fixed at 0.0925% of the transaction value. MasterCard's ACS assessment is fixed at 0.0950% of the transaction value. MasterCard's actual ACS costs appear to be around 130 per transaction. Dennis W. Carlton & Alan S. Frankel, Transaction Costs, Externalities and "Two-Sided" Payment Markets, 2005 COLUM. BUS. L. REV. 617, 633 (2005).
  • 24
    • 41849113269 scopus 로고    scopus 로고
    • This term is made more opaque by the fact that American Express and Discover have only one fee, a merchant discount fee
    • This term is made more opaque by the fact that American Express and Discover have only one fee - a merchant discount fee.
  • 25
    • 41849091307 scopus 로고    scopus 로고
    • William W. Shaw, A Question of Integrity, CREDIT CARD MGMT., Feb. 2005, at 48 (noting how the function of the interchange fee has changed over time).
    • William W. Shaw, A Question of Integrity, CREDIT CARD MGMT., Feb. 2005, at 48 (noting how the function of the interchange fee has changed over time).
  • 26
    • 41849131173 scopus 로고    scopus 로고
    • See also AMY DAWSON & CARL HUGENER, DIAMOND MGMT. & TECH. CONSULTANTS, A NEW BUSINESS MODEL FOR CARD PAYMENTS 9 (2006), available at http://www.diamondconsultants.com/PublicSite/ ideas/perspectives/downloads/ INSIGHT%20-%20New%20Card%20Business%20Model.pdf.
    • See also AMY DAWSON & CARL HUGENER, DIAMOND MGMT. & TECH. CONSULTANTS, A NEW BUSINESS MODEL FOR CARD PAYMENTS 9 (2006), available at http://www.diamondconsultants.com/PublicSite/ ideas/perspectives/downloads/ INSIGHT%20-%20New%20Card%20Business%20Model.pdf.
  • 27
    • 41849137062 scopus 로고    scopus 로고
    • DAWSON & HUGENER, supra note 20, at 9
    • DAWSON & HUGENER, supra note 20, at 9.
  • 28
    • 41849118590 scopus 로고    scopus 로고
    • See, e.g., Visa U.S.A. Consumer Credit Interchange Reimbursement Fees (Rates Effective Oct. 2007), http://usa.visa.com/download/merchants/ Interchange_Rate_Sheets.pdf; MasterCard U.S. and Interregional Interchange Rate Programs (Rates Effective Apr. 2007) (on file with the Harvard Journal on Legislation).
    • See, e.g., Visa U.S.A. Consumer Credit Interchange Reimbursement Fees (Rates Effective Oct. 2007), http://usa.visa.com/download/merchants/ Interchange_Rate_Sheets.pdf; MasterCard U.S. and Interregional Interchange Rate Programs (Rates Effective Apr. 2007) (on file with the Harvard Journal on Legislation).
  • 30
    • 41849095806 scopus 로고    scopus 로고
    • Visa U.S.A. Consumer Credit Interchange Reimbursement Fees, supra note 22. By comparison, the average interchange rate in 2007 for off-line (signature) debit cards was 1.11% and for on-line (PIN) debit cards was 0.46%. Press Release, Pulse EFT Association, New Comprehensive PULSE Debit Industry Study Reveals Continued Growth in Debit Card Market (Feb. 28, 2007), http://home.businesswire.com/portal/site/google/index.jsp?ndmView Id=news_view&newsld=20070228005200&newsLang=en.
    • Visa U.S.A. Consumer Credit Interchange Reimbursement Fees, supra note 22. By comparison, the average interchange rate in 2007 for off-line (signature) debit cards was 1.11% and for on-line (PIN) debit cards was 0.46%. Press Release, Pulse EFT Association, New Comprehensive PULSE Debit Industry Study Reveals Continued Growth in Debit Card Market (Feb. 28, 2007), http://home.businesswire.com/portal/site/google/index.jsp?ndmView Id=news_view&newsld=20070228005200&newsLang=en.
  • 31
    • 33750566261 scopus 로고    scopus 로고
    • Some large merchants, though, are able to negotiate which interchange category they are placed in and even get the networks to create special categories for them. See Renata B. Hesse & Joshua H. Soven, Defining Relevant Product Markets in Electronic Payment Network Antitrust Cases, 73 ANTITRUST L.J. 709, 714 n.19 (2006).
    • Some large merchants, though, are able to negotiate which interchange category they are placed in and even get the networks to create special categories for them. See Renata B. Hesse & Joshua H. Soven, Defining Relevant Product Markets in Electronic Payment Network Antitrust Cases, 73 ANTITRUST L.J. 709, 714 n.19 (2006).
  • 32
    • 34250335723 scopus 로고    scopus 로고
    • North American Credit Card Association, Our Rates, last visited Oct. 17
    • See, e.g., North American Credit Card Association, Our Rates, http://www.naccadirect. com/nacca/rates.aspx?id=2 (last visited Oct. 17, 2007).
    • (2007) See, e.g
  • 33
    • 41849100179 scopus 로고    scopus 로고
    • DeGennaro, supra note 14, at 37
    • DeGennaro, supra note 14, at 37.
  • 34
    • 41849101832 scopus 로고    scopus 로고
    • Major factors in a merchant's risk profile are its previous transaction fraud rate, chargeback rate, and industry. What's at Stake in the Interchange Wars, supra note 15, at 70;
    • Major factors in a merchant's risk profile are its previous transaction volume, fraud rate, chargeback rate, and industry. What's at Stake in the Interchange Wars, supra note 15, at 70;
  • 36
    • 41849147326 scopus 로고    scopus 로고
    • Levitin, Payment Wars, supra note 3 at 425, 470-71
    • Levitin, Payment Wars, supra note 3 at 425, 470-71.
  • 37
    • 41849097241 scopus 로고    scopus 로고
    • Howard H. Chang, Payment Card Industry Primer, 2 PAYMENT CARD ECON. REV. 30, 46 (2004).
    • Howard H. Chang, Payment Card Industry Primer, 2 PAYMENT CARD ECON. REV. 30, 46 (2004).
  • 38
    • 41849125471 scopus 로고    scopus 로고
    • Id
    • Id.
  • 39
    • 41849099069 scopus 로고    scopus 로고
    • DAVID S. EVANS & RICHARD L. SCHMALENSEE, PAYING WITH PLASTIC: THE DIGITAL REVOLUTION IN BUYING AND BORROWING 261-262 (2d ed. 2005).
    • DAVID S. EVANS & RICHARD L. SCHMALENSEE, PAYING WITH PLASTIC: THE DIGITAL REVOLUTION IN BUYING AND BORROWING 261-262 (2d ed. 2005).
  • 40
    • 41849134872 scopus 로고    scopus 로고
    • North American Credit Card Association, supra note 26
    • North American Credit Card Association, supra note 26.
  • 41
    • 41849120051 scopus 로고    scopus 로고
    • Id
    • Id.
  • 42
    • 41849151910 scopus 로고    scopus 로고
    • Id
    • Id.
  • 43
    • 41849127281 scopus 로고    scopus 로고
    • Ten states forbid surcharging outright. CAL. CIV. CODE § 1748.1(a) (Deering 2004);
    • Ten states forbid surcharging outright. CAL. CIV. CODE § 1748.1(a) (Deering 2004);
  • 44
    • 41849117472 scopus 로고    scopus 로고
    • COLO. REV. STAT. § 5-2-212(1) (2004);
    • COLO. REV. STAT. § 5-2-212(1) (2004);
  • 45
    • 41849093919 scopus 로고    scopus 로고
    • CONN. GEN. STAT. § 42-133ff(a) (2003);
    • CONN. GEN. STAT. § 42-133ff(a) (2003);
  • 46
    • 41849143603 scopus 로고    scopus 로고
    • FLA. STAT. § 501.0117 (2004);
    • FLA. STAT. § 501.0117 (2004);
  • 47
    • 41849142146 scopus 로고    scopus 로고
    • KAN. STAT. ANN. § 16a-2-403 (2003);
    • KAN. STAT. ANN. § 16a-2-403 (2003);
  • 48
    • 41849145053 scopus 로고    scopus 로고
    • LAWS eh
    • MASS. GEN. LAWS eh. 140D, § 28A(a)(2) (2004);
    • (2004) § 28A(a) , vol.140 D
    • GEN, M.1
  • 49
    • 41849084309 scopus 로고    scopus 로고
    • ME. REV. STAT. ANN. tit. 9-A, §§ 8-103.1.E, 8-303.2 (2003);
    • ME. REV. STAT. ANN. tit. 9-A, §§ 8-103.1.E, 8-303.2 (2003);
  • 50
    • 41849136689 scopus 로고    scopus 로고
    • N.Y. GEN. BUS. LAW § 518 (McKinney 2004);
    • N.Y. GEN. BUS. LAW § 518 (McKinney 2004);
  • 51
    • 41849097941 scopus 로고    scopus 로고
    • OKLA. STAT. tit. 14A, § 2-417 (2004);
    • OKLA. STAT. tit. 14A, § 2-417 (2004);
  • 52
    • 41849135599 scopus 로고    scopus 로고
    • TEX. FIN. CODE ANN. § 339.001(a) (Vernon 2004).
    • TEX. FIN. CODE ANN. § 339.001(a) (Vernon 2004).
  • 53
    • 41849124019 scopus 로고    scopus 로고
    • In addition, Minnesota permits a surcharge, but limits it to 5, MINN. STAT. § 325G.051(a, 2003);
    • In addition, Minnesota permits a surcharge, but limits it to 5%, MINN. STAT. § 325G.051(a) (2003);
  • 54
    • 41849089553 scopus 로고    scopus 로고
    • New Hampshire bans surcharges specifically for travel agencies, N.H. REV. STAT. ANN. 358-N:2 (2006);
    • New Hampshire bans surcharges specifically for travel agencies, N.H. REV. STAT. ANN. 358-N:2 (2006);
  • 55
    • 41849094639 scopus 로고    scopus 로고
    • and Kentucky's Attorney General has opined that restaurants may not reduce the amount of tips remitted to employees by the amount of the discount rate if the tips are placed on credit cards, Op. Ky. Att'y Gen. No. 87-7 (1987, Based on barebones legislative history for eleven of the twelve states with no-surcharge rules, most state no-surcharge rules appear to be the result of credit card industry lobbying in the 1980s. Nine states adopted their no-surcharge rules in the early 1980s either when it appeared that the federal no-surcharge ban would not be renewed (in 1981) or after it had lapsed in 1984, Massachusetts enacted its no-surcharge rule in 1981, 1981 Mass. Acts 1167, as did Maine. 1981 Me. Laws, Ch. 243, § 25. Oklahoma updated its no-surcharge rule in 1982 to remove a 5% discount limitation and preclude surcharges. OKLA. STAT. ANN. tit. 14A § 2-211, Okla. cmt, 1996, New York adopted its no-surcharge rule in 1984. 1984 N.Y. Laws 1708. Cal
    • and Kentucky's Attorney General has opined that restaurants may not reduce the amount of tips remitted to employees by the amount of the discount rate if the tips are placed on credit cards, Op. Ky. Att'y Gen. No. 87-7 (1987). Based on barebones legislative history for eleven of the twelve states with no-surcharge rules, most state no-surcharge rules appear to be the result of credit card industry lobbying in the 1980s. Nine states adopted their no-surcharge rules in the early 1980s either when it appeared that the federal no-surcharge ban would not be renewed (in 1981) or after it had lapsed (in 1984). Massachusetts enacted its no-surcharge rule in 1981, 1981 Mass. Acts 1167, as did Maine. 1981 Me. Laws, Ch. 243, § 25. Oklahoma updated its no-surcharge rule in 1982 to remove a 5% discount limitation and preclude surcharges. OKLA. STAT. ANN. tit. 14A § 2-211, Okla. cmt. (1996). New York adopted its no-surcharge rule in 1984. 1984 N.Y. Laws 1708. California, which in 1974 adopted a law requiring that merchants have an option of giving cash discounts, 1974 Cal. Stat. 3402, adopted its no-surcharge rule in 1985. 1985 Cal. Stat. 2907. Connecticut adopted its no-surcharge rule in 1986, 1986 Conn. Acts 434 (Reg. Sess.), as did Kansas, 1986 Kan. Sess. Laws 456. Florida's no-surcharge rule dates from 1987, 1987 Fla. Laws 178, as does Minnesota's 5% surcharge limit. 1987 Minn. Laws 360. Three states enacted their laws somewhat later; there is no apparent explanation for the timing. New Hampshire's no-surcharge rule dates to 1992. 1992 N.H. Laws 309. Texas enacted its no-surcharge rule in 1997, 1997 Tex. Gen. Laws 3439, and Colorado enacted its rule in 1999, 1999 Colo. Sess. Laws 1178, then repealed it and reenacted it in a substantially similar form in 2000. 2000 Colo. Sess. Laws 1206. Seven states specifically allow sellers to offer discounts.
  • 56
    • 41849124371 scopus 로고    scopus 로고
    • See CAL. CIV. CODE § 1748.1(e) (Deering Supp. 2004);
    • See CAL. CIV. CODE § 1748.1(e) (Deering Supp. 2004);
  • 57
    • 41849130831 scopus 로고    scopus 로고
    • COLO. REV. STAT. § 5-2-212(2) (2006);
    • COLO. REV. STAT. § 5-2-212(2) (2006);
  • 58
    • 41849113647 scopus 로고    scopus 로고
    • CONN. GEN. STAT. § 42-133ff(c) (2007);
    • CONN. GEN. STAT. § 42-133ff(c) (2007);
  • 59
    • 41849149846 scopus 로고    scopus 로고
    • FLA. STAT. ANN. § 501.0117(1) (West 2006);
    • FLA. STAT. ANN. § 501.0117(1) (West 2006);
  • 60
    • 41849104871 scopus 로고    scopus 로고
    • ME. REV. STAT. ANN. tit. 9-A, § 8-303.3 (Supp. 2006);
    • ME. REV. STAT. ANN. tit. 9-A, § 8-303.3 (Supp. 2006);
  • 61
    • 41849120296 scopus 로고    scopus 로고
    • MD. CODE ANN., COM. LAW § 12-509 (LexisNexis 2005);
    • MD. CODE ANN., COM. LAW § 12-509 (LexisNexis 2005);
  • 62
    • 41849121712 scopus 로고    scopus 로고
    • WYO. STAT. ANN. §§ 40-14-209(b)(v), 40-14-212 (2007).
    • WYO. STAT. ANN. §§ 40-14-209(b)(v), 40-14-212 (2007).
  • 63
    • 41849140309 scopus 로고    scopus 로고
    • California, Maine, and Washington have also enacted provisions that duplicate the federal Cash Discount Act, 15 U.S.C. § 1666f 2006, in banning card companies from restricting discounts
    • California, Maine, and Washington have also enacted provisions that duplicate the federal Cash Discount Act, 15 U.S.C. § 1666f (2006), in banning card companies from restricting discounts.
  • 64
    • 41849114363 scopus 로고    scopus 로고
    • See CAL. CIV. CODE § 1748.1(e) (Deering Supp. 2007);
    • See CAL. CIV. CODE § 1748.1(e) (Deering Supp. 2007);
  • 65
    • 41849092472 scopus 로고    scopus 로고
    • ME. REV. STAT. ANN. tit. 9-A, §§ 8-103.1.E, 8-303.1 (Supp. 2006);
    • ME. REV. STAT. ANN. tit. 9-A, §§ 8-103.1.E, 8-303.1 (Supp. 2006);
  • 66
    • 41849113988 scopus 로고    scopus 로고
    • WASH. REV. CODE § 19.52.130 (2006).
    • WASH. REV. CODE § 19.52.130 (2006).
  • 67
    • 41849102552 scopus 로고    scopus 로고
    • It is unclear whether it is constitutional for a state to enforce its state surcharge restrictions on interstate credit card transactions. Many of the states that restrict credit surcharges have also made exceptions for government agencies (see FLA. STAT. ANN. § 215.322(3)(b, West 2006);
    • It is unclear whether it is constitutional for a state to enforce its state surcharge restrictions on interstate credit card transactions. Many of the states that restrict credit surcharges have also made exceptions for government agencies (see FLA. STAT. ANN. § 215.322(3)(b) (West 2006);
  • 68
    • 41849143967 scopus 로고    scopus 로고
    • Op. Tex. Att'y Gen. No. JM-749, at 1, 4-5 (1987)),
    • Op. Tex. Att'y Gen. No. JM-749, at 1, 4-5 (1987)),
  • 69
    • 41849146245 scopus 로고    scopus 로고
    • public utilities (see 2003 ME. P.U.C. LEXIS 455 (2003);
    • public utilities (see 2003 ME. P.U.C. LEXIS 455 (2003);
  • 70
    • 41849116861 scopus 로고    scopus 로고
    • but see 2000 CONN. P.U.C. LEXIS 363 (2000) (Connecticut antisurcharge statute applies to public utilities)),
    • but see 2000 CONN. P.U.C. LEXIS 363 (2000) (Connecticut antisurcharge statute applies to public utilities)),
  • 71
    • 41849143194 scopus 로고    scopus 로고
    • and donations or membership dues to religious organizations (see, e.g., Op. Tex. Att'y Gen. No. 96-025 (1996)). Some have also limited the no-surcharge restriction to sales of goods.
    • and donations or membership dues to religious organizations (see, e.g., Op. Tex. Att'y Gen. No. 96-025 (1996)). Some have also limited the no-surcharge restriction to sales of goods.
  • 72
    • 41849100872 scopus 로고
    • Op. Tex. Att'y Gen, at
    • See, e.g., Op. Tex. Att'y Gen. No. JM-749, at 1, 4-5 (1987).
    • (1987) See, e.g , Issue.JM-749
  • 73
    • 41849116860 scopus 로고    scopus 로고
    • Four states that do not prohibit surcharges have specifically authorized various governmental and quasi-state actors to charge credit surcharges. See ALA. CODE § 41-1-60(e, 2000, state and local governments may impose a credit surcharge);
    • Four states that do not prohibit surcharges have specifically authorized various governmental and quasi-state actors to charge credit surcharges. See ALA. CODE § 41-1-60(e) (2000) (state and local governments may impose a credit surcharge);
  • 74
    • 41849113984 scopus 로고    scopus 로고
    • ALA. CODE § 1 1-47-25(h) (Supp. 2007) (municipalities may impose a credit surcharge);
    • ALA. CODE § 1 1-47-25(h) (Supp. 2007) (municipalities may impose a credit surcharge);
  • 75
    • 41849104345 scopus 로고    scopus 로고
    • GA. CODE ANN. § 50-1-6(e) (West 2006) (state and local government units may impose a credit surcharge);
    • GA. CODE ANN. § 50-1-6(e) (West 2006) (state and local government units may impose a credit surcharge);
  • 76
    • 41849120636 scopus 로고    scopus 로고
    • NEB. REV. STAT. § 81-118.01(6) (2003) (state agencies may impose a surcharge of no more than the cost of the credit transaction);
    • NEB. REV. STAT. § 81-118.01(6) (2003) (state agencies may impose a surcharge of no more than the cost of the credit transaction);
  • 77
    • 41849104866 scopus 로고    scopus 로고
    • N.C. GEN. STAT. § 159-32.1 (2005) (local governments, public hospitals, and public authorities may impose a credit surcharge).
    • N.C. GEN. STAT. § 159-32.1 (2005) (local governments, public hospitals, and public authorities may impose a credit surcharge).
  • 78
    • 41849138096 scopus 로고    scopus 로고
    • U.S. Census Bureau, Population Estimate 2006, http://www.census.gov/ popest/estimates.php (last visited Oct. 17, 2007).
    • U.S. Census Bureau, Population Estimate 2006, http://www.census.gov/ popest/estimates.php (last visited Oct. 17, 2007).
  • 79
    • 41849086114 scopus 로고    scopus 로고
    • See, e.g., MASTERCARD INT'L, MERCHANT RULES MANUAL, BYLAW 3.11 (2006), available at http://www.mastercard.com/us/wce/PDF/12999_MERC-Entire_Manual.pdf
    • See, e.g., MASTERCARD INT'L, MERCHANT RULES MANUAL, BYLAW 3.11 (2006), available at http://www.mastercard.com/us/wce/PDF/12999_MERC-Entire_Manual.pdf
  • 80
    • 41849151911 scopus 로고    scopus 로고
    • [hereinafter MASTERCARD MERCHANT RULES MANUAL].
    • [hereinafter MASTERCARD MERCHANT RULES MANUAL].
  • 81
    • 41849130079 scopus 로고    scopus 로고
    • See, e.g., DISCOVER NETWORK, DISCOVER NETWORK MERCHANT OPERATING REGULATIONS, RULE 3.7 (rev. ed. 2004),
    • See, e.g., DISCOVER NETWORK, DISCOVER NETWORK MERCHANT OPERATING REGULATIONS, RULE 3.7 (rev. ed. 2004),
  • 82
    • 41849099430 scopus 로고    scopus 로고
    • [hereinafter DISCOVER NETWORK MERCHANT OPERATING REGULATIONS];
    • [hereinafter DISCOVER NETWORK MERCHANT OPERATING REGULATIONS];
  • 83
    • 41849127279 scopus 로고    scopus 로고
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAWS 6.5.1, 9.12.1.
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAWS 6.5.1, 9.12.1.
  • 84
    • 41849114365 scopus 로고    scopus 로고
    • See MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAW 9.12.2 (A merchant must not directly or indirectly require any MasterCard cardholder to pay a surcharge or any part of any merchant discount or any contemporaneous finance charge in connection with a MasterCard card transaction. A merchant may provide a discount to its customers for cash payments. A merchant is permitted to charge a fee (such as a bona fide commission, postage, expedited service or convenience fees, and the like) if the fee is imposed on all like transactions regardless of the form of payment used. A surcharge is any fee charged in connection with a MasterCard transaction that is not charged if another payment method is used.);
    • See MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAW 9.12.2 ("A merchant must not directly or indirectly require any MasterCard cardholder to pay a surcharge or any part of any merchant discount or any contemporaneous finance charge in connection with a MasterCard card transaction. A merchant may provide a discount to its customers for cash payments. A merchant is permitted to charge a fee (such as a bona fide commission, postage, expedited service or convenience fees, and the like) if the fee is imposed on all like transactions regardless of the form of payment used. A surcharge is any fee charged in connection with a MasterCard transaction that is not charged if another payment method is used.");
  • 85
    • 41849122088 scopus 로고    scopus 로고
    • VISA, RULES OF VISA MERCHANTS 10 (2005), available at http://usa.visa.com/download/business/ accepting_visa/ops_risk_management/rules_for_visa_merchants.pdf?it=r4 - %2Fbusiness %2Faccepting_visa%2Fops_risk_management%2Findex.html-Rules for Visa Merchants
    • VISA, RULES OF VISA MERCHANTS 10 (2005), available at http://usa.visa.com/download/business/ accepting_visa/ops_risk_management/rules_for_visa_merchants.pdf?it=r4 - %2Fbusiness %2Faccepting_visa%2Fops_risk_management%2Findex.html-Rules for Visa Merchants
  • 86
    • 41849150565 scopus 로고    scopus 로고
    • [hereinafter RULES OF VISA MERCHANTS] .
    • [hereinafter RULES OF VISA MERCHANTS] .
  • 87
    • 41849138464 scopus 로고    scopus 로고
    • American Express has a piggy-back no-surcharge rule that requires that its card be treated like a MasterCard or Visa. AMERICAN EXPRESS, TERMS AND CONDITIONS FOR AMERICAN EXPRESS CARD ACCEPTANCE rev. ed. 2001, You agree to treat Cardmembers wishing to use the Card the same as you would treat all other customers seeking to use other charge, credit, debit or smart cards or similar cards, services or payment products. You agree not to impose any special restrictions or conditions on the use or acceptance of the Card that are not imposed equally on the use or acceptance of other cards
    • American Express has a piggy-back no-surcharge rule that requires that its card be treated like a MasterCard or Visa. AMERICAN EXPRESS, TERMS AND CONDITIONS FOR AMERICAN EXPRESS CARD ACCEPTANCE (rev. ed. 2001) ("You agree to treat Cardmembers wishing to use the Card the same as you would treat all other customers seeking to use other charge, credit, debit or smart cards or similar cards, services or payment products. You agree not to impose any special restrictions or conditions on the use or acceptance of the Card that are not imposed equally on the use or acceptance of other cards.")
  • 88
    • 41849111484 scopus 로고    scopus 로고
    • See also DISCOVER NETWORK MERCHANT OPERATING REGULATIONS, supra note 38, RULE 3.1 (Unless otherwise agreed upon by us in writing, you may not impose any surcharge, levy or fee of any kind for any transaction where a Cardmember desires to use a Card for any purchase of goods or services.)
    • See also DISCOVER NETWORK MERCHANT OPERATING REGULATIONS, supra note 38, RULE 3.1 ("Unless otherwise agreed upon by us in writing, you may not impose any surcharge, levy or fee of any kind for any transaction where a Cardmember desires to use a Card for any purchase of goods or services.")
  • 89
    • 41849122890 scopus 로고    scopus 로고
    • Discover has agreed to drop its no-surcharge rule as part of a settlement in merchant-initiated lawsuits. Interchange/Surcharge Update, NILSON REP, Feb. 2006, at 6, 6. It appears, though, that Discover has dropped its no-surcharge rule in name only, as it has agreed to allow merchants to impose a surcharge only if they also impose a surcharge when consumers use other brands of cards
    • Discover has agreed to drop its no-surcharge rule as part of a settlement in merchant-initiated lawsuits. Interchange/Surcharge Update, NILSON REP., Feb. 2006, at 6, 6. It appears, though, that Discover has dropped its no-surcharge rule in name only, as it has agreed to allow merchants to impose a surcharge only if they also impose a surcharge when consumers use other brands of cards.
  • 90
    • 41849091693 scopus 로고    scopus 로고
    • Id. Thus, Discover has only changed its nosurcharge rule from a direct one to one that, like American Express's, piggy-backs on those of MasterCard and Visa. Moreover, because Discover is the cheapest card for merchants to accept, merchants are unlikely to surcharge for Discover and risk steering consumers to more expensive American Express, Visa, and MasterCard transactions
    • Id. Thus, Discover has only changed its nosurcharge rule from a direct one to one that, like American Express's, piggy-backs on those of MasterCard and Visa. Moreover, because Discover is the cheapest card for merchants to accept, merchants are unlikely to surcharge for Discover and risk steering consumers to more expensive American Express, Visa, and MasterCard transactions.
  • 91
    • 41849087508 scopus 로고    scopus 로고
    • See, e.g., MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAW 9.11.1. In the United States, MasterCard and Visa apply the honor-all-cards rule to credit cards and debit cards separately as the result of a settlement with Wal-Mart, Sears, and other retailers in 2003.
    • See, e.g., MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAW 9.11.1. In the United States, MasterCard and Visa apply the honor-all-cards rule to credit cards and debit cards separately as the result of a settlement with Wal-Mart, Sears, and other retailers in 2003.
  • 92
    • 41849150229 scopus 로고    scopus 로고
    • Id. BYLAW 17.C.2. A merchant may choose to honor all credit cards of the brand, all debit cards of the brand, or both.
    • Id. BYLAW 17.C.2. A merchant may choose to honor all credit cards of the brand, all debit cards of the brand, or both.
  • 93
    • 41849142839 scopus 로고    scopus 로고
    • Id. BYLAW 17.C.3.a. Merchants may not choose to honor only low-interchange rate cards within the brand.
    • Id. BYLAW 17.C.3.a. Merchants may not choose to honor only low-interchange rate cards within the brand.
  • 94
    • 41849116521 scopus 로고    scopus 로고
    • See id. Additionally, Connecticut has a statutory honor-all-cards rule. CONN. GEN. STAT. § 42-133ff(b) (2007).
    • See id. Additionally, Connecticut has a statutory "honor-all-cards" rule. CONN. GEN. STAT. § 42-133ff(b) (2007).
  • 95
    • 41849117474 scopus 로고    scopus 로고
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAWS 6.5.1, 9.11.1;
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAWS 6.5.1, 9.11.1;
  • 97
    • 41849097236 scopus 로고    scopus 로고
    • E.g., CAPITAL ONE 2005 ANNUAL REPORT 28 (2005);
    • E.g., CAPITAL ONE 2005 ANNUAL REPORT 28 (2005);
  • 98
    • 41849093920 scopus 로고    scopus 로고
    • DISCOVER BANK 2005 ANNUAL REPORT 12 (2005);
    • DISCOVER BANK 2005 ANNUAL REPORT 12 (2005);
  • 99
    • 41849143599 scopus 로고    scopus 로고
    • MBNA
    • MBNA 2004 ANNUAL REPORT 42 (2004).
    • (2004) ANNUAL REPORT , vol.42
  • 100
    • 41849101233 scopus 로고    scopus 로고
    • Binyamin Appelbaum, Gimmicks Galore in Glut of Credit Cards: Rewards Designed to Woo Fickle Customers, THE CHARLOTTE OBSERVER, June 4, 2006, at ID;
    • Binyamin Appelbaum, Gimmicks Galore in Glut of Credit Cards: Rewards Designed to Woo Fickle Customers, THE CHARLOTTE OBSERVER, June 4, 2006, at ID;
  • 101
    • 41849096185 scopus 로고    scopus 로고
    • Card Debt, CARDTRAK, Apr. 2004, http://www.cardweb.com/cardtrak/pastissues/april2004.html.
    • Card Debt, CARDTRAK, Apr. 2004, http://www.cardweb.com/cardtrak/pastissues/april2004.html.
  • 102
    • 41849134519 scopus 로고    scopus 로고
    • Gift Horses To Consider: Credit Cards That Reward
    • Dec. 31, at
    • Damon Darlin, Gift Horses To Consider: Credit Cards That Reward, N.Y. TIMES, Dec. 31, 2005, at C1.
    • (2005) N.Y. TIMES
    • Darlin, D.1
  • 103
    • 41849146244 scopus 로고    scopus 로고
    • Appelbaum, supra note 43;
    • Appelbaum, supra note 43;
  • 105
    • 41849103610 scopus 로고    scopus 로고
    • Rewarding Volume
    • Dec. 14, at
    • Rewarding Volume, AM. BANKER, Dec. 14, 2006, at 11.
    • (2006) AM. BANKER , pp. 11
  • 106
    • 41849127660 scopus 로고    scopus 로고
    • Id
    • Id.
  • 107
    • 41849149845 scopus 로고    scopus 로고
    • Rationally, the increase in consumer spending from using a rewards card instead of a regular card should be de minimis because most cashback rewards programs (the easiest to compare) offer at most a 3% rebate, but typically cap this at around $300 per year. Thus, a rational consumer who never carries a balance would increase annual consumption only up to the amount of the annual rebate, which would typically be the amount of the rebate cap. Such a consumer is chimerical
    • Rationally, the increase in consumer spending from using a rewards card instead of a regular card should be de minimis because most cashback rewards programs (the easiest to compare) offer at most a 3% rebate, but typically cap this at around $300 per year. Thus, a rational consumer who never carries a balance would increase annual consumption only up to the amount of the annual rebate, which would typically be the amount of the rebate cap. Such a consumer is chimerical.
  • 108
    • 41849140183 scopus 로고    scopus 로고
    • Moreover, most consumers do not know the APR on their credit cards, so they do not choose credit cards based on APR. As Chart 3, infra, shows, the variation in APR among different types of cards is minimal and does not correspond with the level of rewards. While Platinum (premium rewards) cards have lower APRs on average than Gold (regular rewards) or Standard (no rewards) cards, Gold cards have higher APRs than Standard cards, and the APRs for all types of cards are converging. The difference in APR was never more than 5, as it was in late 1998, has been less than 3% since 2003, and has been under 1% in 2007. Cardweb.com, CardData, http://www.Cardweb.com/Carddata subscription database; data PDFs on file with author, It seems unlikely that such small differences in APR would be responsible for different levels of spending
    • Moreover, most consumers do not know the APR on their credit cards, so they do not choose credit cards based on APR. As Chart 3, infra, shows, the variation in APR among different types of cards is minimal and does not correspond with the level of rewards. While Platinum (premium rewards) cards have lower APRs on average than Gold (regular rewards) or Standard (no rewards) cards, Gold cards have higher APRs than Standard cards, and the APRs for all types of cards are converging. The difference in APR was never more than 5% (as it was in late 1998), has been less than 3% since 2003, and has been under 1% in 2007. Cardweb.com, CardData, http://www.Cardweb.com/Carddata (subscription database; data PDFs on file with author). It seems unlikely that such small differences in APR would be responsible for different levels of spending.
  • 109
    • 41849117473 scopus 로고    scopus 로고
    • While the mechanics of credit card marketing are opaque, it has been well documented that prime and sub-prime credit markets exist and that people with poor credit receive different types of card offers than those with sterling credit. See, e.g, Freedom Card, Inc. v. JP Morgan Chase & Co, 432 F.3d 463 3d Cir. 2005, reverse confusion trademark infringement case involving two credit card products using the term Freedom Card, one marketed toward affluent Wall Street Journal readers, the other marketed to sub-prime African-Americans
    • While the mechanics of credit card marketing are opaque, it has been well documented that prime and sub-prime credit markets exist and that people with poor credit receive different types of card offers than those with sterling credit. See, e.g., Freedom Card, Inc. v. JP Morgan Chase & Co., 432 F.3d 463 (3d Cir. 2005) ("reverse confusion" trademark infringement case involving two credit card products using the term "Freedom Card," one marketed toward affluent Wall Street Journal readers, the other marketed to sub-prime African-Americans).
  • 110
    • 41849115398 scopus 로고    scopus 로고
    • Cardweb.com, CardData, supra note 49
    • Cardweb.com, CardData, supra note 49.
  • 111
    • 41849146592 scopus 로고    scopus 로고
    • Platinum cards were introduced on MasterCard and Visa networks in 1996. Lisa Fickenscher, Amex Sues First USA for Using 'Platinum Card' Name, AM. BANKER, Sept. 23, 1996, at 27. American Express has had a Platinum card product since 1984.
    • Platinum cards were introduced on MasterCard and Visa networks in 1996. Lisa Fickenscher, Amex Sues First USA for Using 'Platinum Card' Name, AM. BANKER, Sept. 23, 1996, at 27. American Express has had a Platinum card product since 1984.
  • 112
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    • New 'Pay for Play' Perks from MC for the Wealthy
    • Apr. 12, at
    • David Breitkopf, New 'Pay for Play' Perks from MC for the Wealthy, AM. BANKER, Apr. 12, 2007, at 9.
    • (2007) AM. BANKER , pp. 9
    • Breitkopf, D.1
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    • Id
    • Id.
  • 115
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    • Holding Liev Schrieber's Tony Award? Priceless
    • Aug. 13, at
    • Elizabeth Olson, Holding Liev Schrieber's Tony Award? Priceless, N.Y. TIMES, Aug. 13, 2006, at BU7.
    • (2006) N.Y. TIMES
    • Olson, E.1
  • 116
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    • Darlin, supra note 44, at C1
    • Darlin, supra note 44, at C1.
  • 117
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    • Robin Sidel, Moving the Market: New Tier on Visa Card to Lift Fees on Merchants, WALL ST. J., MAR. 15, 2007, at C3.
    • Robin Sidel, Moving the Market: New Tier on Visa Card to Lift Fees on Merchants, WALL ST. J., MAR. 15, 2007, at C3.
  • 118
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    • Id
    • Id.
  • 119
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    • Visa U.S.A. Interchange Reimbursement Fees, supra note 22.
    • Visa U.S.A. Interchange Reimbursement Fees, supra note 22.
  • 120
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    • Arguably, the merchant has avoided a purchase made with an even more expensive American Express card, but this just proves the point: the merchant has no marginal gain from accepting the premium bank card, just as it has no marginal gain from accepting the Amex card
    • Arguably, the merchant has avoided a purchase made with an even more expensive American Express card, but this just proves the point: the merchant has no marginal gain from accepting the premium bank card, just as it has no marginal gain from accepting the Amex card.
  • 122
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    • Id
    • Id.
  • 123
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    • Id
    • Id.
  • 124
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    • Id
    • Id.
  • 125
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    • Id. at 1
    • Id. at 1.
  • 127
    • 41849146978 scopus 로고    scopus 로고
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAWS 3.1, 6.11, 9.11, 9.12;
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAWS 3.1, 6.11, 9.11, 9.12;
  • 128
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    • RULES OF VISA MERCHANTS, supra note 39, at 10
    • RULES OF VISA MERCHANTS, supra note 39, at 10.
  • 130
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    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAW 9.12.3;
    • MASTERCARD MERCHANT RULES MANUAL, supra note 37, BYLAW 9.12.3;
  • 131
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    • RULES OF VISA MERCHANTS, supra note 39, at 10
    • RULES OF VISA MERCHANTS, supra note 39, at 10.
  • 132
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    • TERRI BRADFORD, PAYMENT TYPES AT THE POINT OF SALE: MERCHANT CONSIDERATIONS 22-23 (2004), available at http://www.kansascityfed.org/PUBLICAT/PSR/ Briefings/ PSR-BriefingDec04.pdf. PIN debit transaction fees are not flat rate, but they are capped at $0.45, which makes them flat rate for most transactions.
    • TERRI BRADFORD, PAYMENT TYPES AT THE POINT OF SALE: MERCHANT CONSIDERATIONS 22-23 (2004), available at http://www.kansascityfed.org/PUBLICAT/PSR/ Briefings/ PSR-BriefingDec04.pdf. PIN debit transaction fees are not flat rate, but they are capped at $0.45, which makes them flat rate for most transactions.
  • 133
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    • Id. at 2
    • Id. at 2.
  • 134
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    • §1666f 2004
    • 15 U.S.C. §1666f (2004).
    • 15 U.S.C
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    • For a review of the history of merchant restraints see, at
    • For a review of the history of merchant restraints see Levitin, Priceless?, supra note 9, at 48-62.
    • Priceless?, supra note , vol.9 , pp. 48-62
    • Levitin1
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    • See, e.g
    • See, e.g., Daniel Kahneman & Amos Tversky, Prospect Theory: An Analysis of Decision Under Risk, 47 ECONOMETRICA 263 (1979);
    • (1979) ECONOMETRICA , vol.263
    • Kahneman, D.1    Tversky, A.2
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    • Amos Tversky & Daniel Kahneman, The Framing of Decisions and the Psychology of Choice, 211 SCIENCE 453 (1981);
    • (1981) SCIENCE , vol.453
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    • (1986) J. BUS , vol.251
    • Tversky, A.1    Kahneman, D.2
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    • The Future of Behavioral Economic Analysis of Law, 51
    • See, e.g
    • See, e.g., Jennifer Arlen, Comment, The Future of Behavioral Economic Analysis of Law, 51 VAND. L. REV. 1765, 1768-69 (1998);
    • (1998) VAND. L. REV , vol.1765 , pp. 1768-1769
    • Jennifer Arlen, C.1
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    • (1999) HARV. L. REV , vol.1420
    • Hanson, J.D.1    Kysar, D.A.2
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    • (1998) VAND. L. REV , vol.1729
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    • Christine Jolls et al., A Behavioral Approach to Law and Economics, 50 STAN. L. REV. 1471 (1998);
    • (1998) STAN. L. REV , vol.1471
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    • See Bar-Gill, supra note 70
    • See Bar-Gill, supra note 70.
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    • Id. at 1396
    • Id. at 1396.
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    • For example, Klein et al. provide that a discount for cash and checks is analytically equivalent to a surcharge for credit which does not account for the ways that cognitive biases make the two different. See Klein et al., supra note 11, at 619 & n.106.
    • For example, Klein et al. provide that "a discount for cash and checks is analytically equivalent to a surcharge for credit" which does not account for the ways that cognitive biases make the two different. See Klein et al., supra note 11, at 619 & n.106.
  • 148
    • 41849090611 scopus 로고    scopus 로고
    • Hanson & Kysar, supra note 70, at 1441
    • Hanson & Kysar, supra note 70, at 1441.
  • 149
    • 41849109312 scopus 로고    scopus 로고
    • Framing biases first received widespread attention from the work of Amos Tversky and Daniel Kahneman. See Tversky & Kahneman, supra note 69.
    • Framing biases first received widespread attention from the work of Amos Tversky and Daniel Kahneman. See Tversky & Kahneman, supra note 69.
  • 150
    • 41849115780 scopus 로고    scopus 로고
    • ITM RESEARCH, THE ABOLITION OF THE NO-DISCRIMINATION RULE, REPORT FOR THE EUROPEAN COMMISSION DIRECTORATE GENERAL COMPETITION 12 (2000), available at http:// europa.eu.int/comm/ competition/anti-trust/cases/29373/studies/netherlands/report.pdf.
    • ITM RESEARCH, THE ABOLITION OF THE NO-DISCRIMINATION RULE, REPORT FOR THE EUROPEAN COMMISSION DIRECTORATE GENERAL COMPETITION 12 (2000), available at http:// europa.eu.int/comm/ competition/anti-trust/cases/29373/studies/netherlands/report.pdf.
  • 151
    • 41849123309 scopus 로고    scopus 로고
    • Id
    • Id.
  • 152
    • 41849122889 scopus 로고    scopus 로고
    • See Bar-Gill, supra note 70
    • See Bar-Gill, supra note 70.
  • 153
    • 21844519573 scopus 로고
    • Adult Humans Perform Better on Addition than Deletion Problems, 44
    • See
    • See Gary B. Nallan et al., Adult Humans Perform Better on Addition than Deletion Problems, 44 PSYCHOL. REC. 489 (1994).
    • (1994) PSYCHOL. REC , vol.489
    • Nallan, G.B.1
  • 154
    • 41849123679 scopus 로고    scopus 로고
    • Levitin, Priceless, supra note 9
    • Levitin, Priceless?, supra note 9.
  • 155
    • 41849112545 scopus 로고    scopus 로고
    • Truth in Lending Act, Pub. L. No. 90-321, 82 Stat. 146 (1968)
    • Truth in Lending Act, Pub. L. No. 90-321, 82 Stat. 146 (1968)
  • 156
    • 41849085006 scopus 로고    scopus 로고
    • codified at 15 U.S.C. §§ 1601-15 2006
    • (codified at 15 U.S.C. §§ 1601-15 (2006)).
  • 157
    • 41849116859 scopus 로고    scopus 로고
    • Council Directive 98/6, art. 3, 1998 O.J. (L 80) 27, 28 (EC) (directing member states to adopt regulations that require merchants to indicate both selling price and unit price for all covered products).
    • Council Directive 98/6, art. 3, 1998 O.J. (L 80) 27, 28 (EC) (directing member states to adopt regulations that require merchants to indicate both selling price and unit price for all covered products).
  • 158
    • 41849143193 scopus 로고    scopus 로고
    • As discussed above, consumers intelligently navigate price differentials in a number of different contexts from coupons to differing sales taxes. There is little reason to assume they would not similarly take advantage of price disclosure in their choice of payment systems
    • As discussed above, consumers intelligently navigate price differentials in a number of different contexts from coupons to differing sales taxes. There is little reason to assume they would not similarly take advantage of price disclosure in their choice of payment systems.
  • 159
    • 41849087900 scopus 로고    scopus 로고
    • E.g, Klein et al, supra note 11, at 574
    • E.g., Klein et al., supra note 11, at 574.
  • 160
    • 41849086115 scopus 로고    scopus 로고
    • EVANS & SCHMALENSEE, supra note 31, at 87, 232 (66% of carded U.S. households have more than one card). AU credit card users must have cash accounts in order to own a credit card. Along with cash, 89% of consumers have direct deposit accounts that they can access with checks, debit cards, and Automatic Clearing House transfers.
    • EVANS & SCHMALENSEE, supra note 31, at 87, 232 (66% of carded U.S. households have more than one card). AU credit card users must have cash accounts in order to own a credit card. Along with cash, 89% of consumers have direct deposit accounts that they can access with checks, debit cards, and Automatic Clearing House transfers.
  • 161
    • 41849089186 scopus 로고    scopus 로고
    • Brian K. Bucks et al., Recent Changes in U.S. Family Finances: Evidence from the 2001 and 2004 Survey of Consumer Finances, FED. RES. BULL., 2006, at A12, available at http://www.federalreserve.gov/ PUBS/oss/oss2/2004/.
    • Brian K. Bucks et al., Recent Changes in U.S. Family Finances: Evidence from the 2001 and 2004 Survey of Consumer Finances, FED. RES. BULL., 2006, at A12, available at http://www.federalreserve.gov/ PUBS/oss/oss2/2004/.
  • 162
    • 41849150564 scopus 로고    scopus 로고
    • There are no published data at present indicating that consumers spend more on high interchange credit cards because of the higher interchange rates. If there were such data, one can be sure that the credit card networks would not hesitate to trumpet it in their marketing literature to merchants, in their legal filings in antitrust cases, and in their public relations materials
    • There are no published data at present indicating that consumers spend more on high interchange credit cards because of the higher interchange rates. If there were such data, one can be sure that the credit card networks would not hesitate to trumpet it in their marketing literature to merchants, in their legal filings in antitrust cases, and in their public relations materials.
  • 163
    • 41849099817 scopus 로고    scopus 로고
    • See THORSTEIN VEBLEN, THE THEORY OF THE LEISURE CLASS (1899) (propounding the concept of conspicuous consumption).
    • See THORSTEIN VEBLEN, THE THEORY OF THE LEISURE CLASS (1899) (propounding the concept of conspicuous consumption).
  • 164
    • 41849114727 scopus 로고    scopus 로고
    • If other merchant restraint rules, particularly the no-surcharge rule, were eliminated, the variation among interchange fees would likely be at the low end of the current spectrum or lower, as credit cards would move to cost-plus commoditized pricing
    • If other merchant restraint rules, particularly the no-surcharge rule, were eliminated, the variation among interchange fees would likely be at the low end of the current spectrum or lower, as credit cards would move to cost-plus commoditized pricing.
  • 165
    • 41849093923 scopus 로고    scopus 로고
    • See Levitin, Priceless, supra note 9
    • See Levitin, Priceless?, supra note 9.
  • 166
    • 41849148802 scopus 로고    scopus 로고
    • GMAC: Many Rewards Aren't Used
    • See, Dec. 11, at
    • See Marc Hochstein, GMAC: Many Rewards Aren't Used, AM. BANKER, Dec. 11, 2006, at 7.
    • (2006) AM. BANKER , pp. 7
    • Hochstein, M.1
  • 167
    • 41849148083 scopus 로고    scopus 로고
    • See, e.g, CNN/MONEY, May 19
    • See, e.g., Gerri Willis, The Right Reward Card for You, CNN/MONEY, May 19, 2004, http://money.cnn.com/2004/05/19/pf/saving/ willis_tips/.
    • (2004) The Right Reward Card for You
    • Willis, G.1
  • 168
    • 41849133755 scopus 로고    scopus 로고
    • Press Release, Capital One, New Capital One Rewards Card Provides Cash Back, No Hassles (Feb. 27, 2007), http://phx.corporate-ir.net/phoenix.zhtml?c= 70667&p=irol-newsArticle2&ID=967565 (citing consumer surveys showing that nearly 40 percent of respondents did not know that many cash reward programs limit the number of rewards earned, and more than 30 percent of respondents did not realize that their cash back rewards could expire).
    • Press Release, Capital One, New Capital One Rewards Card Provides Cash Back, No Hassles (Feb. 27, 2007), http://phx.corporate-ir.net/phoenix.zhtml?c= 70667&p=irol-newsArticle2&ID=967565 (citing consumer surveys showing that "nearly 40 percent of respondents did not know that many cash reward programs limit the number of rewards earned, and more than 30 percent of respondents did not realize that their cash back rewards could expire").
  • 169
    • 84886336150 scopus 로고    scopus 로고
    • note 42 and accompanying text
    • See supra note 42 and accompanying text.
    • See supra
  • 170
    • 0242510034 scopus 로고    scopus 로고
    • To Surcharge or Not to Surcharge: An Empirical Investigation of ATM Pricing, 85
    • Timothy H. Hannan et al., To Surcharge or Not to Surcharge: An Empirical Investigation of ATM Pricing, 85 REV. ECON. & STAT. 990 (2003).
    • (2003) REV. ECON. & STAT , vol.990
    • Hannan, T.H.1
  • 171
    • 41849129721 scopus 로고    scopus 로고
    • MSNBC, July 17, Special thanks to Phil Frickey for bringing ARCO debit surcharges to my attention
    • Herb Weisbaum, How To Avoid Getting Socked With Extra Fees, MSNBC, July 17, 2006, http://www.msnbc.msn.com/id/13905579/. Special thanks to Phil Frickey for bringing ARCO debit surcharges to my attention.
    • (2006) How To Avoid Getting Socked With Extra Fees
    • Weisbaum, H.1
  • 172
    • 41849125083 scopus 로고    scopus 로고
    • Adam J. Levitin, The Antitrust Super Bowl: America's Payment Systems, No-Surcharge Rules, and Hidden Costs of Credit, 3 BERKELEY BUS. L.J. 265, 310 (2005).
    • Adam J. Levitin, The Antitrust Super Bowl: America's Payment Systems, No-Surcharge Rules, and Hidden Costs of Credit, 3 BERKELEY BUS. L.J. 265, 310 (2005).
  • 173
    • 41849142143 scopus 로고    scopus 로고
    • Sept. 4, 2006
    • InfoChoice, Credit Card Surcharging More Common (Sept. 4, 2006), http://www.infochoice.com.au/banking/news/creditcards/06/09/article15501.asp;
    • Credit Card Surcharging More Common
  • 175
    • 41849104867 scopus 로고    scopus 로고
    • See Levitin, Priceless, supra note 9
    • See Levitin, Priceless?, supra note 9.
  • 176
    • 41849142144 scopus 로고    scopus 로고
    • See id
    • See id.
  • 177
    • 41849130828 scopus 로고    scopus 로고
    • See id
    • See id.
  • 178
    • 41849140182 scopus 로고    scopus 로고
    • See, e.g., SUJIT CHAKRAVORTI & WILLIAM R. EMMONS, FED. RES. BANK OF CHI., Who Pays for Credit Cards 21 (2001), available at http://www.chicagofed.org/publications/publIicpolicystudies/ emergingpayments/pdf/eps-2001-1.pdf.;
    • See, e.g., SUJIT CHAKRAVORTI & WILLIAM R. EMMONS, FED. RES. BANK OF CHI., Who Pays for Credit Cards 21 (2001), available at http://www.chicagofed.org/publications/publIicpolicystudies/ emergingpayments/pdf/eps-2001-1.pdf.;
  • 180
    • 0032361645 scopus 로고    scopus 로고
    • Alan S. Frankel, Monopoly and Competition in the Supply and Exchange of Money, 66 ANTITRUST L.J. 313 (1998);
    • Alan S. Frankel, Monopoly and Competition in the Supply and Exchange of Money, 66 ANTITRUST L.J. 313 (1998);
  • 181
    • 33750546227 scopus 로고    scopus 로고
    • Alan S. Frankel & Allan L. Shampine, The Economic Effects of Interchange Fees, 73 ANTITRUST L.J. 627, 632-35 (2006) (Frankel and Shampine note the cross-subsidy, but not its regressive nature);
    • Alan S. Frankel & Allan L. Shampine, The Economic Effects of Interchange Fees, 73 ANTITRUST L.J. 627, 632-35 (2006) (Frankel and Shampine note the cross-subsidy, but not its regressive nature);
  • 182
    • 41849090261 scopus 로고    scopus 로고
    • MICHAEL L. KATZ, RESERVE BANK OF AUSTRALIA, REFORM OF CREDIT CARD SCHEMES IN AUSTRALIA II: COMMISSIONED REPORT 39-40 (2001).
    • MICHAEL L. KATZ, RESERVE BANK OF AUSTRALIA, REFORM OF CREDIT CARD SCHEMES IN AUSTRALIA II: COMMISSIONED REPORT 39-40 (2001).
  • 183
    • 41849094965 scopus 로고    scopus 로고
    • See Levitin, Priceless, supra note 9
    • See Levitin, Priceless?, supra note 9.
  • 184
    • 41849136357 scopus 로고    scopus 로고
    • See id
    • See id.
  • 185
    • 41849107031 scopus 로고    scopus 로고
    • See id
    • See id.
  • 186
    • 85005430659 scopus 로고    scopus 로고
    • See John M. Barron et al., Discounts for Cash in Retail Gasoline Marketing, CONTEMP. POL'Y ISSUES, Oct. 1992, at 89, 94-97.
    • See John M. Barron et al., Discounts for Cash in Retail Gasoline Marketing, CONTEMP. POL'Y ISSUES, Oct. 1992, at 89, 94-97.
  • 187
    • 41849097942 scopus 로고    scopus 로고
    • Id. at 89
    • Id. at 89.
  • 188
    • 41849092029 scopus 로고    scopus 로고
    • Id
    • Id.
  • 189
    • 41849132299 scopus 로고    scopus 로고
    • See id. at 89, 96.
    • See id. at 89, 96.
  • 190
    • 41849108618 scopus 로고    scopus 로고
    • Id. at 96
    • Id. at 96.
  • 191
    • 41849109677 scopus 로고    scopus 로고
    • at
    • Id. at 95, 102.
  • 192
    • 41849107838 scopus 로고    scopus 로고
    • See Chart 4, which illustrates this subsidization of credit card consumers by merchants.
    • See Chart 4, which illustrates this subsidization of credit card consumers by merchants.
  • 193
    • 41849123306 scopus 로고    scopus 로고
    • See Chart 4, which illustrates this subsidization of credit card consumers by cash consumers.
    • See Chart 4, which illustrates this subsidization of credit card consumers by cash consumers.
  • 194
    • 41849124023 scopus 로고    scopus 로고
    • See Barron et al, supra note 105, at 95-96, 102
    • See Barron et al., supra note 105, at 95-96, 102.
  • 195
    • 41849097594 scopus 로고    scopus 로고
    • Id. at 89, 96
    • Id. at 89, 96.
  • 196
    • 41849100176 scopus 로고    scopus 로고
    • Id. at 96
    • Id. at 96.
  • 197
    • 41849106671 scopus 로고    scopus 로고
    • at
    • Id. at 95, 102.
  • 198
    • 41849112543 scopus 로고    scopus 로고
    • See Chart 5, which illustrates this subsidization of credit card consumers by merchants.
    • See Chart 5, which illustrates this subsidization of credit card consumers by merchants.
  • 199
    • 41849112542 scopus 로고    scopus 로고
    • See Chart 5, which illustrates this subsidization of credit card consumers by cash consumers.
    • See Chart 5, which illustrates this subsidization of credit card consumers by cash consumers.
  • 200
    • 41849092473 scopus 로고    scopus 로고
    • See Barron et al, supra note 105, at 96
    • See Barron et al., supra note 105, at 96.
  • 201
    • 41849085722 scopus 로고    scopus 로고
    • Id. at 89, 96
    • Id. at 89, 96.
  • 202
    • 41849092031 scopus 로고    scopus 로고
    • The percentage was calculated by dividing 1.82¢ (the subsidization of credit card consumers by cash consumers at Delaware stations with unified pricing) by $1.19 (the price of gasoline per gallon at Delaware stations with unified pricing).
    • The percentage was calculated by dividing 1.82¢ (the subsidization of credit card consumers by cash consumers at Delaware stations with unified pricing) by $1.19 (the price of gasoline per gallon at Delaware stations with unified pricing).
  • 203
    • 41849095458 scopus 로고    scopus 로고
    • The percentage was calculated by dividing 2.37¢ (the discount that credit card consumers received at Delaware stations with unified pricing) by $1.22 (the cost of gasoline per gallon for credit purchases at Delaware stations with two-tiered pricing).
    • The percentage was calculated by dividing 2.37¢ (the discount that credit card consumers received at Delaware stations with unified pricing) by $1.22 (the cost of gasoline per gallon for credit purchases at Delaware stations with two-tiered pricing).
  • 204
    • 41849115783 scopus 로고    scopus 로고
    • The percentage was calculated by dividing 1.480 (the subsidization of credit card consumers by cash consumers at Washington stations with unified pricing) by $1.11 (the price of gasoline per gallon at Delaware stations with unified pricing).
    • The percentage was calculated by dividing 1.480 (the subsidization of credit card consumers by cash consumers at Washington stations with unified pricing) by $1.11 (the price of gasoline per gallon at Delaware stations with unified pricing).
  • 205
    • 41849137060 scopus 로고    scopus 로고
    • The percentage was calculated by dividing 3.38¢ (the discount that credit card consumers received at Washington stations with unified pricing) by $1.14 (the cost of gasoline per gallon for credit purchases at Washington stations with two-tiered pricing).
    • The percentage was calculated by dividing 3.38¢ (the discount that credit card consumers received at Washington stations with unified pricing) by $1.14 (the cost of gasoline per gallon for credit purchases at Washington stations with two-tiered pricing).
  • 206
    • 41849109678 scopus 로고    scopus 로고
    • See Barron et al, supra note 105, at 96, 102
    • See Barron et al., supra note 105, at 96, 102.
  • 207
    • 41849121002 scopus 로고    scopus 로고
    • F.T.C., GASOLINE PRICE CHANGES: THE DYNAMICS OF SUPPLY, DEMAND, AND COMPETITION 8-9 (2005), http://www.ftc.gov/reports/gasprices05/050705gaspricesrpt.pdf.
    • F.T.C., GASOLINE PRICE CHANGES: THE DYNAMICS OF SUPPLY, DEMAND, AND COMPETITION 8-9 (2005), http://www.ftc.gov/reports/gasprices05/050705gaspricesrpt.pdf.
  • 209
    • 41849092028 scopus 로고    scopus 로고
    • STEVE MOTT, BETTERBUYDESIGN, THE CHALLENGE OF BANK CARD INTERCHANGE 18 (2005), http://www.betterbuydesign.com/articles/ The%20Challenge%20of%20Interchange-Mott-Dec-2005.ppt (showing consumer use of credit cards for borrowing increased in the 1980s before becoming flat in the 1990s).
    • STEVE MOTT, BETTERBUYDESIGN, THE CHALLENGE OF BANK CARD INTERCHANGE 18 (2005), http://www.betterbuydesign.com/articles/ The%20Challenge%20of%20Interchange-Mott-Dec-2005.ppt (showing consumer use of credit cards for borrowing increased in the 1980s before becoming flat in the 1990s).
  • 210
    • 41849116173 scopus 로고    scopus 로고
    • See, e.g
    • See, e.g., NILSON REP., Dec. 2006;
    • (2006)
    • NILSON REP, D.1
  • 218
    • 41849148082 scopus 로고    scopus 로고
    • Accordingly, the argument by Benjamin Klein et al. that we should not be concerned about cross-subsidization of MasterCard and Visa users by cash users because there will still be cross-subsidization of American Express and Discover users does not address the point. This is because it frames the issue in terms of inter-network competition, not inter - paymentsystem competition. See Klein et al., supra note 11, at 614-17. The problem is not crosssubsidization of users of particular networks, but cross-subsidization of all credit card users by non-card users.
    • Accordingly, the argument by Benjamin Klein et al. that we should not be concerned about cross-subsidization of MasterCard and Visa users by cash users because there will still be cross-subsidization of American Express and Discover users does not address the point. This is because it frames the issue in terms of inter-network competition, not inter - paymentsystem competition. See Klein et al., supra note 11, at 614-17. The problem is not crosssubsidization of users of particular networks, but cross-subsidization of all credit card users by non-card users.
  • 219
    • 41849119662 scopus 로고    scopus 로고
    • See Richard A. Epstein, Australian Fine-Tuning Gone Awry, 2005 COLUM. BUS. L. REV. 551, 570 (2005) for an example of an argument that cross-subsidization does not matter because it occurs throughout the economy. (In a competitive marketplace, there is no reason whatsoever to regulate the pricing structure of these charge cards any more than there is to regulate the price of pajamas or alarm clocks. After all, reductions in the price of pajamas are said to create an implicit cross-subsidy from purchasers of alarm clocks to those of pajamas because of an implicit shift of some joint costs from the former to the latter.).
    • See Richard A. Epstein, Australian Fine-Tuning Gone Awry, 2005 COLUM. BUS. L. REV. 551, 570 (2005) for an example of an argument that cross-subsidization does not matter because it occurs throughout the economy. ("In a competitive marketplace, there is no reason whatsoever to regulate the pricing structure of these charge cards any more than there is to regulate the price of pajamas or alarm clocks. After all, reductions in the price of pajamas are said to create an implicit cross-subsidy from purchasers of alarm clocks to those of pajamas because of an implicit shift of some joint costs from the former to the latter.").
  • 220
    • 41849093546 scopus 로고    scopus 로고
    • I am indebted to Sasha Volokh for this salad bar analogy
    • I am indebted to Sasha Volokh for this salad bar analogy.
  • 221
    • 41849121717 scopus 로고    scopus 로고
    • Klein et al., supra note 11, at 618. Richard Epstein acknowledges, in contrast, that the cross-subsidies exist, but contends that they are unimportant because they tend to be small. He does not address the regressive nature of the cross-subsidy, nor does he address the cumulative magnitude of the cross-subsidy.
    • Klein et al., supra note 11, at 618. Richard Epstein acknowledges, in contrast, that the cross-subsidies exist, but contends that they are unimportant because they tend to be small. He does not address the regressive nature of the cross-subsidy, nor does he address the cumulative magnitude of the cross-subsidy.
  • 222
    • 41849094291 scopus 로고    scopus 로고
    • See Epstein, supra note 131, at 579
    • See Epstein, supra note 131, at 579.
  • 223
    • 41849149152 scopus 로고    scopus 로고
    • Klein et al, supra note 11, at 618
    • Klein et al., supra note 11, at 618.
  • 224
    • 41849145861 scopus 로고    scopus 로고
    • Id. at 619
    • Id. at 619.
  • 225
    • 41849141382 scopus 로고    scopus 로고
    • See Dunkelberg & Smiley, supra note 101, at 471. The authors note, in passing, the regressive nature of the cross-subsidy from cash users to credit users, but do not attempt to show this cross-subsidy empirically.
    • See Dunkelberg & Smiley, supra note 101, at 471. The authors note, in passing, the regressive nature of the cross-subsidy from cash users to credit users, but do not attempt to show this cross-subsidy empirically.
  • 227
    • 41849123308 scopus 로고    scopus 로고
    • See FEDERAL RESERVE BOARD, SURVEY OF CONSUMER FINANCE
    • See FEDERAL RESERVE BOARD, SURVEY OF CONSUMER FINANCE (2004).
    • (2004)
  • 228
    • 41849121715 scopus 로고    scopus 로고
    • The particularized nature of certain stores' clientele might make the cross-subsidy less regressive. Customers at upscale boutiques can typically pay in any payment form they wish; therefore there is no forced cross-subsidy. Similarly, stores in poor neighborhoods tend to do a high percentage of their transactions in cash; the total costs of accepting credit cards might not be high enough for the merchant to pass some of it on to consumers. There remain, however, plenty of merchants (such as gas stations and convenience stores) who are patronized by consumers from all walks of life.
    • The particularized nature of certain stores' clientele might make the cross-subsidy less regressive. Customers at upscale boutiques can typically pay in any payment form they wish; therefore there is no forced cross-subsidy. Similarly, stores in poor neighborhoods tend to do a high percentage of their transactions in cash; the total costs of accepting credit cards might not be high enough for the merchant to pass some of it on to consumers. There remain, however, plenty of merchants (such as gas stations and convenience stores) who are patronized by consumers from all walks of life.
  • 229
    • 41849122087 scopus 로고    scopus 로고
    • Bucks et al., supra note 85, at All (see Table 5). This Article defines banked as having a transaction account.
    • Bucks et al., supra note 85, at All (see Table 5). This Article defines "banked" as having a transaction account.
  • 230
    • 41849122489 scopus 로고    scopus 로고
    • Id
    • Id.
  • 231
    • 41849151276 scopus 로고    scopus 로고
    • Id
    • Id.
  • 232
    • 41849089552 scopus 로고    scopus 로고
    • Id
    • Id.
  • 234
    • 41849128693 scopus 로고    scopus 로고
    • See I.R.S. Announcement 2002-18, 2002-1 C.B. 621. Although the Announcement only deals with frequent flier miles gained from business travel, the IRS has not pursued an enforcement program against personal frequent flier miles either. The IRS has not indicated
    • See I.R.S. Announcement 2002-18, 2002-1 C.B. 621. Although the Announcement only deals with frequent flier miles gained from business travel, the IRS has not pursued an enforcement program against personal frequent flier miles either. The IRS has not indicated
  • 235
    • 41849146597 scopus 로고    scopus 로고
    • that it considers frequent flier miles to be subject to the air travel tax of 26 U S C § 4261 (2006).
    • that it considers frequent flier miles to be subject to the air travel tax of 26 U S C § 4261 (2006).
  • 236
    • 41849120638 scopus 로고    scopus 로고
    • See I.R.S. Priv. Ltr. Rul. 2004-25-047 (Feb. 23, 2004). Canada, however, does tax frequent flier miles accumulated by an employee into his own account from business travel as income. Griffen v. Canada, [1995] 2 C.T.C. 2767 (Can.).
    • See I.R.S. Priv. Ltr. Rul. 2004-25-047 (Feb. 23, 2004). Canada, however, does tax frequent flier miles accumulated by an employee into his own account from business travel as income. Griffen v. Canada, [1995] 2 C.T.C. 2767 (Can.).
  • 237
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    • See Bar-Gill, supra note 70, at 1383, n.43.
    • See Bar-Gill, supra note 70, at 1383, n.43.
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    • Id
    • Id.
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    • Id
    • Id.
  • 242
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    • STAR NETWORKS, INC., 2005/2006 CONSUMER PAYMENTS USAGE STUDY 2 (2006), http://www.firstdata. com/pdf/ConsPmtUsageBrief6_06.pdf.
    • STAR NETWORKS, INC., 2005/2006 CONSUMER PAYMENTS USAGE STUDY 2 (2006), http://www.firstdata. com/pdf/ConsPmtUsageBrief6_06.pdf.
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    • Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay, 12
    • Drazen Prelec & Duncan Simester, Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay, 12 MARKETING LETTERS 5, 11 (2001).
    • (2001) MARKETING LETTERS , vol.5 , pp. 11
    • Prelec, D.1    Simester, D.2
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    • Id
    • Id.
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    • Id
    • Id.
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    • Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation, 13
    • Richard A. Feinberg, Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation, 13 J. CONSUMER RES. 348 (1986).
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    • Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates, 12
    • Joydeep Srivastava & Privay Raghubir, Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates, 12 J. CONSUMER PSYCHOL. 253 (2002).
    • (2002) J. CONSUMER PSYCHOL , vol.253
    • Srivastava, J.1    Raghubir, P.2
  • 248
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    • The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility, 21
    • Dilip Soman & Amar Cheema, The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility, 21 MARKETING SCI. 32 (2002).
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    • Soman, D.1    Cheema, A.2
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    • Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias, 5
    • See generally
    • See generally Daniel Kahneman et al., Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias, 5 J. ECON. PERSP. 193 (1991);
    • (1991) J. ECON. PERSP , vol.193
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    • Daniel Kahneman et al., Experimental Tests of the Endowment Effect and the Coase Theorem, 98 J. POL. ECON. 1325 (1990);
    • (1990) J. POL. ECON , vol.1325
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    • Toward a Positive Theory of Consumer Choice, 1
    • Richard Thaler, Toward a Positive Theory of Consumer Choice, 1 J. ECON. BEHAV. & ORG. 39 (1980).
    • (1980) J. ECON. BEHAV. & ORG , vol.39
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    • Srivastava & Raghubir, supra note 156
    • Srivastava & Raghubir, supra note 156.
  • 254
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    • The Kansas City Fed Conference: Another Skirmish in the Interchange Controversy
    • See also, Navigator, May, available at
    • See also Lee Manfred, The Kansas City Fed Conference: Another Skirmish in the Interchange Controversy, First Annapolis Navigator, May 2005, available at http://firstannapolis.com/get_navigator.cfm? navigator_id=44.
    • (2005) First Annapolis
    • Manfred, L.1
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    • 41849108976 scopus 로고    scopus 로고
    • note 4. Interchange revenue for MasterCard and Visa issuers increased 74% during the same period
    • See Merchant Processing Fees, supra note 4. Interchange revenue for MasterCard and Visa issuers increased 74% during the same period.
    • See Merchant Processing Fees, supra
  • 257
    • 41849144320 scopus 로고    scopus 로고
    • Jeffrey Green, Exclusive Bankcard Profitability 2007 Study & Annual Report, CARDS & PAYMENTS, May 2007, at 26, 27.
    • Jeffrey Green, Exclusive Bankcard Profitability 2007 Study & Annual Report, CARDS & PAYMENTS, May 2007, at 26, 27.
  • 259
    • 41849148799 scopus 로고    scopus 로고
    • When the Cash Discount Act was first enacted in 1974, there were only three payment options available for consumers: cash, check, or credit. The Cash Discount Act was silent as to checks. See Cash Discount Act, Pub. L. No. 93-495, § 167, 88 Stat. 1500, 1515 (1974). It could be argued that checks and especially debit are roughly equivalent to cash, so the Cash Discount Act should apply to those payment systems, too, but there is no authority on the issue.
    • When the Cash Discount Act was first enacted in 1974, there were only three payment options available for consumers: cash, check, or credit. The Cash Discount Act was silent as to checks. See Cash Discount Act, Pub. L. No. 93-495, § 167, 88 Stat. 1500, 1515 (1974). It could be argued that checks and especially debit are roughly equivalent to cash, so the Cash Discount Act should apply to those payment systems, too, but there is no authority on the issue.
  • 260
    • 33744548714 scopus 로고    scopus 로고
    • Paying Not to Go to the Gym, 96
    • finding that consumers overestimate their future gym usage by 70, See, e.g
    • See, e.g., Stefano DellaVigna & Ulrike Malmendier, Paying Not to Go to the Gym, 96 AM. ECON. REV. 694, 695 (2006) (finding that consumers overestimate their future gym usage by 70%).
    • (2006) AM. ECON. REV , vol.694 , pp. 695
    • DellaVigna, S.1    Malmendier, U.2
  • 261
    • 41849129718 scopus 로고    scopus 로고
    • See Bar-Gill, supra note 70, at 1375-76
    • See Bar-Gill, supra note 70, at 1375-76.
  • 262
    • 41849095457 scopus 로고    scopus 로고
    • See id. at 1395-97. Query whether consumers even read the Truth in Information Act disclosures, much less understand them, and whether one can know one's actual interest rate on a credit card with cross-default clauses.
    • See id. at 1395-97. Query whether consumers even read the Truth in Information Act disclosures, much less understand them, and whether one can know one's actual interest rate on a credit card with cross-default clauses.
  • 263
    • 41849139832 scopus 로고    scopus 로고
    • See id. at 1400.
    • See id. at 1400.
  • 264
    • 41849138094 scopus 로고    scopus 로고
    • See id. at 1400-01.
    • See id. at 1400-01.
  • 266
    • 41849147700 scopus 로고    scopus 로고
    • See Card Debt, supra note 43
    • See Card Debt, supra note 43.
  • 267
    • 41849136360 scopus 로고    scopus 로고
    • See id
    • See id.
  • 268
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    • See id
    • See id.
  • 269
    • 41849141016 scopus 로고    scopus 로고
    • See Allen C. Grommet, Economic Analysis, CAMBRIDGE CONSUMER CREDIT INDEX, May 6, 2005, at 4, available at http://www.cardweb.com/carddata (subscription data service; PDFs on file with author).
    • See Allen C. Grommet, Economic Analysis, CAMBRIDGE CONSUMER CREDIT INDEX, May 6, 2005, at 4, available at http://www.cardweb.com/carddata (subscription data service; PDFs on file with author).
  • 270
    • 41849119308 scopus 로고    scopus 로고
    • Id
    • Id.
  • 271
    • 41849089551 scopus 로고    scopus 로고
    • Id
    • Id.
  • 272
    • 41849089550 scopus 로고    scopus 로고
    • See Card Debt, supra note 43. Discover's Motiva card, introduced in 2007, pushes the underestimation bias a step further with a predatory rewards program designed to take advantage of consumers with poor cognitive abilities. The Motiva card gives rewards to consumers - but only if they revolve a balance.
    • See Card Debt, supra note 43. Discover's Motiva card, introduced in 2007, pushes the underestimation bias a step further with a predatory rewards program designed to take advantage of consumers with poor cognitive abilities. The Motiva card gives rewards to consumers - but only if they revolve a balance.
  • 273
    • 41849085724 scopus 로고    scopus 로고
    • See Discover Card, Pay-On-Time Bonus Frequently Asked Questions, http://www.discovercard.com/apply/motiva/faq.shtml (last visited Oct. 5, 2007). The card is thus marketed on what is inherently a bad economic proposition, as the value of the rewards does not offset additional interest costs.
    • See Discover Card, Pay-On-Time Bonus Frequently Asked Questions, http://www.discovercard.com/apply/motiva/faq.shtml (last visited Oct. 5, 2007). The card is thus marketed on what is inherently a bad economic proposition, as the value of the rewards does not offset additional interest costs.
  • 274
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    • See generally Bar-Gill, supra note 70
    • See generally Bar-Gill, supra note 70.
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    • 41849150225 scopus 로고    scopus 로고
    • ELIZABETH WARREN & AMELIA WARREN TYAGI, THE TWO-INCOME TRAP: WHY MIDDLE-CLASS MOTHERS AND FATHERS ARE GOING BROKE (2003);
    • ELIZABETH WARREN & AMELIA WARREN TYAGI, THE TWO-INCOME TRAP: WHY MIDDLE-CLASS MOTHERS AND FATHERS ARE GOING BROKE (2003);
  • 278
    • 41849100560 scopus 로고    scopus 로고
    • Bar-Gill, supra note 70
    • Bar-Gill, supra note 70.
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    • 41849108977 scopus 로고    scopus 로고
    • Bd. of Governors of the Fed. Reserve Sys., Fed. Reserve Statistical Release G.19: Consumer Credit Historical Data, http://www.federalreserve.gov/ releases/g19/hist/cc_hist_sa.txt (last visited Oct. 5, 2007) (seasonally adjusted). These numbers include all revolving consumer credit, not just credit cards, but credit cards make up nearly all revolving consumer credit.
    • Bd. of Governors of the Fed. Reserve Sys., Fed. Reserve Statistical Release G.19: Consumer Credit Historical Data, http://www.federalreserve.gov/ releases/g19/hist/cc_hist_sa.txt (last visited Oct. 5, 2007) (seasonally adjusted). These numbers include all revolving consumer credit, not just credit cards, but credit cards make up nearly all revolving consumer credit.
  • 280
    • 41849124021 scopus 로고    scopus 로고
    • See Mark Furletti & Christopher Ody, Measuring U.S. Credit Card Borrowing: An Analysis of the G. 19's Estimate of Consumer Revolving Credit 24 (Apr. 2006) (Fed. Res. Bank of Phila. Discussion Paper), available at http://www.philadelphiafed.org/pcc/papers/2006/DG192006April 10.pdf.
    • See Mark Furletti & Christopher Ody, Measuring U.S. Credit Card Borrowing: An Analysis of the G. 19's Estimate of Consumer Revolving Credit 24 (Apr. 2006) (Fed. Res. Bank of Phila. Discussion Paper), available at http://www.philadelphiafed.org/pcc/papers/2006/DG192006April 10.pdf.
  • 281
    • 41849139130 scopus 로고    scopus 로고
    • See Bd. of Governors of the Fed. Reserve Sys., supra note 179 (including in the comparison the recent spectacular growth in non-revolving home mortgage and home equity loan debt).
    • See Bd. of Governors of the Fed. Reserve Sys., supra note 179 (including in the comparison the recent spectacular growth in non-revolving home mortgage and home equity loan debt).
  • 282
    • 41849118939 scopus 로고    scopus 로고
    • See id.;
    • See id.;
  • 283
    • 41849150930 scopus 로고    scopus 로고
    • U.S. Census Bureau Data, Monthly Postcensal Resident Population By Single Year of Age 2006, http://www.census.gov/popest/national/asrh/files/NC-EST2006- ALLDATA-R-File14.dat (last visited Nov. 14, 2007);
    • U.S. Census Bureau Data, Monthly Postcensal Resident Population By Single Year of Age 2006, http://www.census.gov/popest/national/asrh/files/NC-EST2006- ALLDATA-R-File14.dat (last visited Nov. 14, 2007);
  • 284
    • 41849121714 scopus 로고    scopus 로고
    • U.S. Bureau of Labor Statistics Data, Inflation Calculator, http://data.bls.gov/cgi-bin/cpicalc.pl (calculating that inflation from 1976 to 2006 was 354.3067%).
    • U.S. Bureau of Labor Statistics Data, Inflation Calculator, http://data.bls.gov/cgi-bin/cpicalc.pl (calculating that inflation from 1976 to 2006 was 354.3067%).
  • 285
    • 41849094640 scopus 로고    scopus 로고
    • Card Debt, CARDTRAK, June 1, 2007, http://www.cardtrak.eom/news/2007/6/1/Card_ Debt. An alternative metric of the credit card debt burden per carded household was $8,467 in 2006. CardWeb.com, Bank Credit Card Annual Revolving Balances Per Carded Households (last visited Sep. 28, 2007) (on file with author).
    • Card Debt, CARDTRAK, June 1, 2007, http://www.cardtrak.eom/news/2007/6/1/Card_ Debt. An alternative metric of the credit card debt burden per carded household was $8,467 in 2006. CardWeb.com, Bank Credit Card Annual Revolving Balances Per Carded Households (last visited Sep. 28, 2007) (on file with author).
  • 286
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    • RONALD J. MANN, CHARGING AHEAD: THE GROWTH AND REGULATION OF PAYMENT CARD MARKETS 52 (2006).
    • RONALD J. MANN, CHARGING AHEAD: THE GROWTH AND REGULATION OF PAYMENT CARD MARKETS 52 (2006).
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    • Bd. of Governors of the Fed. Reserve Sys., supra note 179.
    • Bd. of Governors of the Fed. Reserve Sys., supra note 179.
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    • Timothy J. Muris, Payment Card Regulation and the (Misapplication of the Economics of Two-Sided Markets, 2005 COLUM. BUS. L. REV. 515, 528 (2005).
    • Timothy J. Muris, Payment Card Regulation and the (Misapplication of the Economics of Two-Sided Markets, 2005 COLUM. BUS. L. REV. 515, 528 (2005).
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    • Todd J. Zywicki, Economics of Credit Cards, 3 CHAP. L. REV. 79, 98 (2000).
    • Todd J. Zywicki, Economics of Credit Cards, 3 CHAP. L. REV. 79, 98 (2000).
  • 290
    • 41849103999 scopus 로고    scopus 로고
    • See Chart 6
    • See Chart 6.
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    • See Bd. of Governors of the Fed. Reserve Sys, note 179
    • See Bd. of Governors of the Fed. Reserve Sys., supra note 179.
    • supra
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    • See id
    • See id.
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    • How Long Before the Debt Bubble Bursts?
    • See, Dec. 11, at
    • See Randi F. Marshall & Tami Luhby, How Long Before the Debt Bubble Bursts?, NEWSDAY, Dec. 11, 2005, at A68.
    • (2005) NEWSDAY
    • Marshall, R.F.1    Luhby, T.2
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    • See WARREN & WARREN TYAGI, note 178, at
    • See WARREN & WARREN TYAGI, supra note 178, at 113;
    • supra , pp. 113
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    • see also, N.Y. TIMES, Dec. 5, § 4, at
    • see also Steve Lohr, Maybe It's Not All Your Fault, N.Y. TIMES, Dec. 5, 2004, § 4, at 1.
    • (2004) Maybe It's Not All Your Fault , pp. 1
    • Lohr, S.1
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    • note 183, at, describing credit card usage in Germany
    • MANN, supra note 183, at 49 (describing credit card usage in Germany).
    • supra , pp. 49
    • MANN1
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    • Libertarian Paternalism is Not an Oxymoron, 70
    • Cass R. Sunstein & Richard H. Thaler, Libertarian Paternalism is Not an Oxymoron, 70 U. CHI. L. REV. 1159, 1162 (2003).
    • (2003) U. CHI. L. REV , vol.1159 , pp. 1162
    • Sunstein, C.R.1    Thaler, R.H.2
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    • Press Release, Public Agenda, Increased Anxiety Over Retirement and Social Security but Americans Continue to Spend, Not Save (May 20, 1997), http://www.publicagenda.org/press/press_release_detail.cfm?report-title= Miles%20to%20Go.
    • Press Release, Public Agenda, Increased Anxiety Over Retirement and Social Security but Americans Continue to Spend, Not Save (May 20, 1997), http://www.publicagenda.org/press/press_release_detail.cfm?report-title= Miles%20to%20Go.
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    • Personal Savings Drop to a 73-Year Low
    • Feb. 1, 2007
    • Personal Savings Drop to a 73-Year Low, MSNBC, Feb. 1, 2007, http://www.msnbc.msn.com/id/16922582/.
    • MSNBC
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    • 41849126917 scopus 로고    scopus 로고
    • See MILT MARQUIS, FED. RESERVE BANK S.F., WHAT'S BEHIND THE LOW U.S. PERSONAL SAVING RATE? 1 (2002), available at http://www.frbsf.org/publications/economics/ letter/2002/el2002-09.pdf (discussing NIPA).
    • See MILT MARQUIS, FED. RESERVE BANK S.F., WHAT'S BEHIND THE LOW U.S. PERSONAL SAVING RATE? 1 (2002), available at http://www.frbsf.org/publications/economics/ letter/2002/el2002-09.pdf (discussing NIPA).
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    • See id. at 7
    • See id. at 7.
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    • See id. at 6-7.
    • See id. at 6-7.
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    • Personal Savings, supra note 195
    • Personal Savings, supra note 195.
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    • See Bureau of Econ. Analysis, Nat'l Econ. Accounts, http://bea.gov/national/nipaweb/SelectTable.asp (last visited Oct. 17, 2007). Data are from Table 2.1: Personal Income and Its Disposition.
    • See Bureau of Econ. Analysis, Nat'l Econ. Accounts, http://bea.gov/national/nipaweb/SelectTable.asp (last visited Oct. 17, 2007). Data are from Table 2.1: Personal Income and Its Disposition.
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    • See Bd. of Governors of the Fed. Reserve Sys., Fed. Reserve Statistical Release Z.1: Flow of Funds Accounts of the U.S. (Sept. 17, 2007), http://www.federalreserve.gov/releases/z1/current/annuals/a1995-2006.pdf. Data are from Table F.10: Derivation of Measures of Personal Savings.
    • See Bd. of Governors of the Fed. Reserve Sys., Fed. Reserve Statistical Release Z.1: Flow of Funds Accounts of the U.S. (Sept. 17, 2007), http://www.federalreserve.gov/releases/z1/current/annuals/a1995-2006.pdf. Data are from Table F.10: Derivation of Measures of Personal Savings.
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    • Wilcox, supra note 197, at 9
    • Wilcox, supra note 197, at 9.
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    • See Bd. of Governors, note 202
    • See Bd. of Governors, supra note 202.
    • supra
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    • 41849136359 scopus 로고    scopus 로고
    • Data are from Table F. 10: Derivation of Measures of Personal Savings; Bureau of Econ. Analysis, supra note 201.
    • Data are from Table F. 10: Derivation of Measures of Personal Savings; Bureau of Econ. Analysis, supra note 201.
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    • Marquis, supra note 196, at 2
    • Marquis, supra note 196, at 2.
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    • Id. at 3
    • Id. at 3.
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    • Id
    • Id.
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    • Sujit Chakravorti & Ted To, A Theory of Credit Cards 15 (Fed. Reserve Bank of Chi., Working Paper No. 1999-16, 2003), available at http://www.chicagofed.org/publications/workingpapers/papers/wp99_16.pdf.
    • Sujit Chakravorti & Ted To, A Theory of Credit Cards 15 (Fed. Reserve Bank of Chi., Working Paper No. 1999-16, 2003), available at http://www.chicagofed.org/publications/workingpapers/papers/wp99_16.pdf.
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    • MICHAEL L. KATZ, RESERVE BANK OF AUSTL., REFORM OF CREDIT CARD SCHEMES IN AUSTRALIA II: COMMISSIONED REPORT 39 (2001), available at http://www.rba.gov.au/PaymentsSystem/Reforms/CCSchemes/ IICommissionedReport/2_commissioned_report.pdf.
    • MICHAEL L. KATZ, RESERVE BANK OF AUSTL., REFORM OF CREDIT CARD SCHEMES IN AUSTRALIA II: COMMISSIONED REPORT 39 (2001), available at http://www.rba.gov.au/PaymentsSystem/Reforms/CCSchemes/ IICommissionedReport/2_commissioned_report.pdf.
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    • Wilcox, supra note 197, at 11
    • Wilcox, supra note 197, at 11.
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    • Because of the low land to population ratio and various cultural factors, an unusually high proportion of Irish wealth is invested in non-mortgaged land, which does not produce much income. This has made Irish society very inflation conscious
    • Because of the low land to population ratio and various cultural factors, an unusually high proportion of Irish wealth is invested in non-mortgaged land, which does not produce much income. This has made Irish society very inflation conscious.
  • 317
    • 41849110396 scopus 로고    scopus 로고
    • Stamp Duties Consolidation Act of 1999 (Act No. 31/1999) (Ir.) §§ 123-24 (as amended by subsequent Acts up to and including the Finance Act of 2006), available at http://www.revenue.ie/pdf/ sdutynotesup05.pdf (last visited Oct. 5, 2007) (imposing €40 annual duty on credit cards, compared with €10 annual duty for debit and ATM cards).
    • Stamp Duties Consolidation Act of 1999 (Act No. 31/1999) (Ir.) §§ 123-24 (as amended by subsequent Acts up to and including the Finance Act of 2006), available at http://www.revenue.ie/pdf/ sdutynotesup05.pdf (last visited Oct. 5, 2007) (imposing €40 annual duty on credit cards, compared with €10 annual duty for debit and ATM cards).
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    • See MANN, supra note 183, at 3;
    • See MANN, supra note 183, at 3;
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    • SULLIVAN ET AL., supra note 178, at 129 (As the fastest growing proportion of consumer debt, credit card debt has led the way to bankruptcy for an increasing number of Americans.). The relationship between credit card debt and bankruptcy has been questioned by Judge Edith Hollan Jones and Todd J. Zywicki.
    • SULLIVAN ET AL., supra note 178, at 129 ("As the fastest growing proportion of consumer debt, credit card debt has led the way to bankruptcy for an increasing number of Americans."). The relationship between credit card debt and bankruptcy has been questioned by Judge Edith Hollan Jones and Todd J. Zywicki.
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    • See Edith H. Jones & Todd J. Zywicki, It's Time for Means-Testing, 1999 BYU L. REV. 177, 224-28 (1998);
    • See Edith H. Jones & Todd J. Zywicki, It's Time for Means-Testing, 1999 BYU L. REV. 177, 224-28 (1998);
  • 321
    • 41849121005 scopus 로고    scopus 로고
    • Todd J. Zywicki, The Economics of Credit Cards, 3 CHAP. L. REV. 79, 81-83 (2000);
    • Todd J. Zywicki, The Economics of Credit Cards, 3 CHAP. L. REV. 79, 81-83 (2000);
  • 322
    • 41849129719 scopus 로고    scopus 로고
    • but see MANN, supra note 183, at 53 (critiquing Zywicki's position).
    • but see MANN, supra note 183, at 53 (critiquing Zywicki's position).
  • 323
    • 41849133017 scopus 로고    scopus 로고
    • MANN, supra note 183, at 66-67
    • MANN, supra note 183, at 66-67.
  • 324
    • 41849118233 scopus 로고    scopus 로고
    • See id. at 64-67.
    • See id. at 64-67.
  • 325
    • 41849131279 scopus 로고    scopus 로고
    • See, e.g., WARREN & WARREN TYAGI, supra note 178, at 112.
    • See, e.g., WARREN & WARREN TYAGI, supra note 178, at 112.
  • 326
    • 41849110024 scopus 로고    scopus 로고
    • Marshall & Luhby, supra note 190
    • Marshall & Luhby, supra note 190.
  • 327
    • 41849133754 scopus 로고    scopus 로고
    • available at reforms were the first step in an international movement to regulate credit card networks
    • RESERVE BANK OF AUSTL., THE SETTING OF WHOLESALE ("INTERCHANGE") FEES IN THE DESIGNATED CREDIT CARD SCHEMES (2005), available at http://www.rba.gov.au/ MediaReleases/2006/Pdf/mr_06_02_creditcard_standard.pdf. The RBA reforms were the first step in an international movement to regulate credit card networks.
    • (2005) WHOLESALE ("INTERCHANGE") FEES IN THE DESIGNATED CREDIT CARD SCHEMES
    • BANK, R.1    OF AUSTL, T.2    OF, S.3
  • 328
    • 41849124702 scopus 로고    scopus 로고
    • listing other international developments, See, at
    • See Levitin, Payment Wars, supra note 3, at 462 (listing other international developments);
    • Payment Wars, supra note , vol.3 , pp. 462
    • Levitin1
  • 329
    • 33750553554 scopus 로고    scopus 로고
    • see also Pierre V.F. Bos, International Scrutiny of Payment Card Systems, 73 ANTITRUST L.J. 739 (2006) (providing an overview of Australian and select European regulatory actions).
    • see also Pierre V.F. Bos, International Scrutiny of Payment Card Systems, 73 ANTITRUST L.J. 739 (2006) (providing an overview of Australian and select European regulatory actions).
  • 330
    • 41849099070 scopus 로고    scopus 로고
    • RESERVE BANK OF AUSTL, supra note 218
    • RESERVE BANK OF AUSTL., supra note 218.
  • 331
    • 41849151274 scopus 로고    scopus 로고
    • RESERVE BANK OF AUSTL., DEBIT AND CREDIT CARD SCHEMES IN AUSTRALIA: A STUDY OF INTERCHANGE FEES AND ACCESS 43 (2000), available at http://www.rba.gov.au/ PaymentsSystem/Publications/ PaymentsInAustralia/interchange_fees_study.pdf (providing 0.95% average interchange fee in 1999);
    • RESERVE BANK OF AUSTL., DEBIT AND CREDIT CARD SCHEMES IN AUSTRALIA: A STUDY OF INTERCHANGE FEES AND ACCESS 43 (2000), available at http://www.rba.gov.au/ PaymentsSystem/Publications/ PaymentsInAustralia/interchange_fees_study.pdf (providing 0.95% average interchange fee in 1999);
  • 332
    • 41849087155 scopus 로고    scopus 로고
    • Press Release, Reserve Bank of Austl., Credit Card Benchmark Calculation (Sept. 29, 2006), available at http://www.rba.gov.au/MediaReleases/ 2006/Pdf/mr_06_08_benchmark_calc_credit_card.pdf (setting the cost-based interchange rate to 0.5% from its previous level of 0.55%).
    • Press Release, Reserve Bank of Austl., Credit Card Benchmark Calculation (Sept. 29, 2006), available at http://www.rba.gov.au/MediaReleases/ 2006/Pdf/mr_06_08_benchmark_calc_credit_card.pdf (setting the cost-based interchange rate to 0.5% from its previous level of 0.55%).
  • 333
    • 41849143192 scopus 로고    scopus 로고
    • See Reserve Bank of Austl., Bulletin Statistical Tables (Sept. 12, 2007), http://www.rba.gov.au/Statistics/Bulletin/. Data are from Table C3: Merchant Fees for Credit and Charge Cards.
    • See Reserve Bank of Austl., Bulletin Statistical Tables (Sept. 12, 2007), http://www.rba.gov.au/Statistics/Bulletin/. Data are from Table C3: Merchant Fees for Credit and Charge Cards.
  • 334
    • 41849144318 scopus 로고    scopus 로고
    • Total merchant fees on MasterCard and Visa have declined from 1.45% of purchase price in March 2003 to 0.91% of purchase price in March 2007. Id.
    • Total merchant fees on MasterCard and Visa have declined from 1.45% of purchase price in March 2003 to 0.91% of purchase price in March 2007. Id.
  • 335
    • 41849116519 scopus 로고    scopus 로고
    • See VISA INTERNATIONAL, SUPPLEMENTARY SUBMISSION TO THE HOUSE OF REPRESENTATIVES STANDING COMMITTEE ON ECONOMICS, FINANCE, AND PUBLIC ADMINISTRATION 14 (2006), available at http://www.aph.gov.au/house/committee/efpa/rba2005/subs/sub023.pdf.
    • See VISA INTERNATIONAL, SUPPLEMENTARY SUBMISSION TO THE HOUSE OF REPRESENTATIVES STANDING COMMITTEE ON ECONOMICS, FINANCE, AND PUBLIC ADMINISTRATION 14 (2006), available at http://www.aph.gov.au/house/committee/efpa/rba2005/subs/sub023.pdf.
  • 337
    • 41849139465 scopus 로고    scopus 로고
    • Id
    • Id.
  • 338
    • 41849139833 scopus 로고    scopus 로고
    • Id. at 20
    • Id. at 20.
  • 339
    • 41849128333 scopus 로고    scopus 로고
    • See Reserve Bank of Austl., supra note 221. Data are from Table C1: Reserve Credit and Charge Card Statistics and Table C4: Debit Card Statistics. The high growth rate of debit cards in the late 1990s is attributable to their introduction into the Australian market at relatively the same time.
    • See Reserve Bank of Austl., supra note 221. Data are from Table C1: Reserve Credit and Charge Card Statistics and Table C4: Debit Card Statistics. The high growth rate of debit cards in the late 1990s is attributable to their introduction into the Australian market at relatively the same time.
  • 340
    • 41849136688 scopus 로고    scopus 로고
    • using data from both tables
    • See id. (using data from both tables).
    • See id
  • 341
    • 41849100870 scopus 로고    scopus 로고
    • See Barron et al, supra note 105
    • See Barron et al., supra note 105.
  • 342
    • 41849148801 scopus 로고    scopus 로고
    • Chart 11 displays savings as a percentage of total disposable income. See Reserve Bank of Austl., supra note 221. Data are from Table G12: Gross Domestic Product-Income Components.
    • Chart 11 displays savings as a percentage of total disposable income. See Reserve Bank of Austl., supra note 221. Data are from Table G12: Gross Domestic Product-Income Components.
  • 343
    • 41849140181 scopus 로고    scopus 로고
    • See In re Payment Card Interchange Fee & Merch. Disc. Antitrust Litig., 398 F. Supp. 2d 1356 (J.P.M.L. 2005) (consolidating suits in E.D.N.Y.);
    • See In re Payment Card Interchange Fee & Merch. Disc. Antitrust Litig., 398 F. Supp. 2d 1356 (J.P.M.L. 2005) (consolidating suits in E.D.N.Y.);
  • 344
    • 41849116174 scopus 로고    scopus 로고
    • see also Kendall v. Visa U.S.A., Inc., No. C 04-04276 JSW, 2005 U.S. DIST. LEXIS 21450 (N.D. Cal. July 25, 2005).
    • see also Kendall v. Visa U.S.A., Inc., No. C 04-04276 JSW, 2005 U.S. DIST. LEXIS 21450 (N.D. Cal. July 25, 2005).
  • 345
    • 41849089549 scopus 로고    scopus 로고
    • Credit Card Interchange Rates: Antitrust Concerns? Hearing Before the S. Judiciary Comm., 109th Cong. 147 (2006) [hereinafter Hearings] (statement of Timothy J. Muris, former FTC Chairman).
    • Credit Card Interchange Rates: Antitrust Concerns? Hearing Before the S. Judiciary Comm., 109th Cong. 147 (2006) [hereinafter Hearings] (statement of Timothy J. Muris, former FTC Chairman).
  • 346
    • 41849089022 scopus 로고    scopus 로고
    • See supra note 39
    • See supra note 39.
  • 347
    • 41849104000 scopus 로고    scopus 로고
    • Consumer antitrust suits (either state or federal) are likely to face standing problems. See Levitin, supra note 9
    • Consumer antitrust suits (either state or federal) are likely to face standing problems. See Levitin, supra note 9.
  • 348
    • 41849126185 scopus 로고    scopus 로고
    • What's at Stake, supra note 15, at 70 (statement of Stuart E. Weiner, Vice President and Director of Payment System Research of the Federal Reserve Bank of Kansas City).
    • What's at Stake, supra note 15, at 70 (statement of Stuart E. Weiner, Vice President and Director of Payment System Research of the Federal Reserve Bank of Kansas City).
  • 349
    • 41849099431 scopus 로고    scopus 로고
    • See also James M. Lyon, The Interchange Fee Debate: Issues and Economics, THE REGION, June 2006, at 39, available at http://www.minneapolisfed.org/pubs/region/06-06/interchange.cfm (quoting a letter from Federal Reserve Board Chairman Alan Greenspan to Congress: The Board's regulatory authority does not currently encompass regulating the interchange fees established by payments networks.).
    • See also James M. Lyon, The Interchange Fee Debate: Issues and Economics, THE REGION, June 2006, at 39, available at http://www.minneapolisfed.org/pubs/region/06-06/interchange.cfm (quoting a letter from Federal Reserve Board Chairman Alan Greenspan to Congress: "The Board's regulatory authority does not currently encompass regulating the interchange fees established by payments networks.").
  • 350
    • 41849089185 scopus 로고    scopus 로고
    • See Hearings, supra note 231, at 147
    • See Hearings, supra note 231, at 147.
  • 351
    • 41849145534 scopus 로고    scopus 로고
    • FLA. STAT. § 501.0117 (2004).
    • FLA. STAT. § 501.0117 (2004).
  • 352
    • 41849112544 scopus 로고    scopus 로고
    • See, e.g., 80(R) HB 1236 (Tex. 2007) (proposing a limited exception to state no-surcharge law that would permit a surcharge of no more than $1 on transactions under $10, including the surcharge, upon pre-sale disclosure).
    • See, e.g., 80(R) HB 1236 (Tex. 2007) (proposing a limited exception to state no-surcharge law that would permit a surcharge of no more than $1 on transactions under $10, including the surcharge, upon pre-sale disclosure).
  • 353
    • 41849106291 scopus 로고    scopus 로고
    • See, e.g., Elizabeth Warren, The Phantom $400, 13 J. BANKR. L. & PRAC. 77 (2004);
    • See, e.g., Elizabeth Warren, The Phantom $400, 13 J. BANKR. L. & PRAC. 77 (2004);
  • 354
    • 41849129720 scopus 로고    scopus 로고
    • see also Jonathan Alter, A Bankrupt Way to Do Business, NEWSWEEK, Apr. 25, 2005 (History should remember the 109th as the Credit Card Congress.).
    • see also Jonathan Alter, A Bankrupt Way to Do Business, NEWSWEEK, Apr. 25, 2005 ("History should remember the 109th as the Credit Card Congress.").
  • 355
    • 41849099816 scopus 로고    scopus 로고
    • See Americans for Consumer Educ. and Competition, About ACEC, http://www.todaysmoneymatters.org/about/acec/ (last visited Oct. 5, 2007).
    • See Americans for Consumer Educ. and Competition, About ACEC, http://www.todaysmoneymatters.org/about/acec/ (last visited Oct. 5, 2007).
  • 356
    • 41849151643 scopus 로고    scopus 로고
    • See Press Release, Americans for Consumer Educ. and Competition, Nat'l Consumer Group Warns Latest Merchant Lawsuit Against Credit Card Companies Poses Veiled Attempt to Pass Additional Costs onto Consumers (June 27, 2005), http://www.todaysmoneymatters.org/pressroom/062405/. ACEC seems to conflate consumers with credit card consumers.
    • See Press Release, Americans for Consumer Educ. and Competition, Nat'l Consumer Group Warns Latest Merchant Lawsuit Against Credit Card Companies Poses Veiled Attempt to Pass Additional Costs onto Consumers (June 27, 2005), http://www.todaysmoneymatters.org/pressroom/062405/. ACEC seems to conflate "consumers" with "credit card consumers."
  • 357
    • 41849111129 scopus 로고    scopus 로고
    • See Lowe, supra note 223
    • See Lowe, supra note 223.
  • 358
    • 41849147701 scopus 로고    scopus 로고
    • See Americans for Consumer Educ. and Competition, supra note 239
    • See Americans for Consumer Educ. and Competition, supra note 239.
  • 359
    • 41849123678 scopus 로고    scopus 로고
    • Adam J. Levitin, The Antitrust Superbowl: America's Payment Systems, No-Surcharge Rules, and the Hidden Costs of Credit, 3 BERK. BUS. L.J. 265, 291-92 (2005).
    • Adam J. Levitin, The Antitrust Superbowl: America's Payment Systems, No-Surcharge Rules, and the Hidden Costs of Credit, 3 BERK. BUS. L.J. 265, 291-92 (2005).
  • 360
    • 41849096183 scopus 로고    scopus 로고
    • See, AEI-Brookings Joint Ctr. for Regulatory Studies, Working Paper No. 06-03, for discussion of a possible nationalization of payment systems
    • See Robert E. Litan & Alex J. Pollock, The Future of Charge Card Networks 31-33 (AEI-Brookings Joint Ctr. for Regulatory Studies, Working Paper No. 06-03, 2006) for discussion of a possible nationalization of payment systems.
    • (2006) The Future of Charge Card Networks , pp. 31-33
    • Litan, R.E.1    Pollock, A.J.2
  • 361
    • 41849105599 scopus 로고    scopus 로고
    • See, e.g., THE FEDERALIST NO. 44 (James Madison) (arguing for the importance of federal government control over currency).
    • See, e.g., THE FEDERALIST NO. 44 (James Madison) (arguing for the importance of federal government control over currency).


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