Eye-tracking the cancellation and focus model for preference judgments

Journal of Experimental Social Psychology

Volumn 44, Issue 3, 2008, Pages 904-911

  Sütterlin, Bernadette ^a   Brunner, Thomas A ^a   Opwis, Klaus ^a  

^a UNIVERSITY OF BASEL   (Switzerland)

Author keywords

Direction of comparison; Feature attractiveness; Feature matching; Franklin's rule; Preference judgments; WReSt heuristic

Indexed keywords

EID: 41549166040     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2007.09.003     Document Type: Article

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