Emerging trends in the use of the Internet – lessons from the football sector

Qualitative Market Research: An International Journal

Volumn 3, Issue 1, 2000, Pages 38-46

  Beech, John ^a   Chadwick, Simon ^a   Tapp, Alan ^a  

^a Department of Economics Finance and Accounting   (United Kingdom)

Author keywords

Football; Internet; Marketing channels; Relationship marketing; Sport

Indexed keywords

EID: 41549159170     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750010310479     Document Type: Article

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