Promoting research participation: Why not advertise altruism?

Social Science and Medicine

Volumn 66, Issue 7, 2008, Pages 1451-1456

  Williams, Brian ^a   Entwistle, Vikki ^a   Haddow, Gill ^b   Wells, Mary ^a  

^a UNIVERSITY OF DUNDEE   (United Kingdom)

^b UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

Advertising; Altruism; Mass communication; Media; Research participation; Response rate

Indexed keywords

ADVERTISING; ALTRUISM; HEALTH CARE; MEDIA INDUSTRY; PARTICIPATORY APPROACH; PUBLIC SPENDING; RESEARCH;

ADVERTIZING; ALTRUISM; ARTICLE; BLOOD DONOR; HEALTH BEHAVIOR; HUMAN; MASS COMMUNICATION; MEDICAL RESEARCH; MOTIVATION; ORGAN DONOR; PERSUASIVE COMMUNICATION; RESEARCH ETHICS; SOCIAL DESIRABILITY;

ADVERTISING AS TOPIC; ALTRUISM; HEALTH SERVICES RESEARCH; HUMANS; MOTIVATION; PATIENT SELECTION; PERSUASIVE COMMUNICATION; RESEARCH SUBJECTS; SOCIAL VALUES;

EID: 41149125103     PISSN: 02779536     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.socscimed.2007.12.013     Document Type: Article

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