SCOPUS 정보 검색 플랫폼

Volumn 25, Issue 3, 2008, Pages 261-271

Perspective: How Honda innovates

Author keywords

[No Author keywords available]

Indexed keywords

HONDA (CO); OPERATIONAL PLATFORMS; PRODUCT LINES;

GROUND VEHICLES; INNOVATION; PRODUCT DESIGN; PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

AUTOMOBILE ENGINES;

EID: 41149088920 PISSN: 07376782 EISSN: 15405885 Source Type: Journal
DOI: 10.1111/j.1540-5885.2008.00299.x Document Type: Conference Paper

Times cited : (21)

References (9)

3
- 4744348655
- New York: Allworth Press.
- Gobe, M. (2001). Emotional Branding: The New Paradigm for Connecting Brands to People. New York : Allworth Press.
- (2001) Emotional Branding: The New Paradigm for Connecting Brands to People.
- Gobe, M.¹

4
- 19744369801
- Boston: Harvard Business School Publishing.
- Kim, C. Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston : Harvard Business School Publishing.
- (2005) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
- Kim, C.¹ Mauborgne, R.²

5
- 0003811353
- Boston: Harvard Business School Press.
- Leonard, D. (1998). The Wellsprings of Knowledge: Building and Sustaining Sources of Innovation. Boston : Harvard Business School Press.
- (1998) The Wellsprings of Knowledge: Building and Sustaining Sources of Innovation.
- Leonard, D.¹

6
- 38349112066
- New York: Oxford University Press.
- Meyer, M.H. (2007). The Fast Path to Corporate Growth, Leveraging Knowledge and Technologies to New Market Applications. New York : Oxford University Press.
- (2007) The Fast Path to Corporate Growth, Leveraging Knowledge and Technologies to New Market Applications.
- Meyer, M.H.¹

8
- 0003523966
- New York: Free Press.
- Meyer, M.H. Lehnerd, A.P. (1997). The Power of Product Platforms. New York : Free Press.
- (1997) The Power of Product Platforms.
- Meyer, M.H.¹ Lehnerd, A.P.²

9
- 0003503061
- Boston: Harvard Business School Press. Dr. Marc H. Meyer is the Matthews Distinguished University Professor at Northeastern University, where he is director of the High Technology M.B.A. program and chair of the Entrepreneurship and Innovation Group in the College of Business. Dr. Meyer is coauthor (with Alvin P. Lehnerd) of The Power of Product Platforms (Free Press, 1997), a book widely used in the product development community. His new book, The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications (Oxford University Press, 2007) provides frameworks for leveraging platforms to new market applications. A graduate of Harvard and the Massachusetts Institute of Technology, he is a recipient of the Maurice Holland Award from the Industrial Research Institute.
- Utterback, J. (1994). Mastering the Dynamics of Innovation. Boston : Harvard Business School Press.
- (1994) Mastering the Dynamics of Innovation.
- Utterback, J.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.