메뉴 건너뛰기




Volumn 57, Issue 9, 2004, Pages 1042-1053

Relationship of professionalism, rewards, market orientation and job satisfaction among medical professionals. The case of Certified Nurse-Midwives

Author keywords

Certified Nurse Midwives; Job satisfaction; Market orientation; Professionalism; Rewards

Indexed keywords


EID: 4043067226     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00356-9     Document Type: Article
Times cited : (35)

References (78)
  • 1
    • 4043075246 scopus 로고    scopus 로고
    • Nurse-physician interaction and job satisfaction
    • June
    • Amy A.A. Nurse-physician interaction and job satisfaction Nurs Manage 27 1996 33-35 June
    • (1996) Nurs. Manage. , vol.27 , pp. 33-35
    • Amy, A.A.1
  • 3
    • 0010816504 scopus 로고
    • Individual versus organizational predictors of job satisfaction and turnover among professionals
    • August
    • Bartol K.M. Individual versus organizational predictors of job satisfaction and turnover among professionals J Vocational Behav 15 1979 55-67 August
    • (1979) J. Vocational Behav. , vol.15 , pp. 55-67
    • Bartol, K.M.1
  • 4
    • 0000421416 scopus 로고
    • Professionalism as a predictor of organizational commitment, role stress, and turnover: A multidimensional approach
    • December
    • Bartol K.M. Professionalism as a predictor of organizational commitment, role stress, and turnover: a multidimensional approach Acad Manage J 22 1979 815-821 December
    • (1979) Acad. Manage. J. , vol.22 , pp. 815-821
    • Bartol, K.M.1
  • 5
    • 0031402147 scopus 로고    scopus 로고
    • Market orientation in the hospital industry
    • Winter
    • Bhuian S.N. Abdul-Gader A. Market orientation in the hospital industry Mark Health Serv 17 1997 37-45 Winter
    • (1997) Mark. Health Serv. , vol.17 , pp. 37-45
    • Bhuian, S.N.1    Abdul-Gader, A.2
  • 6
    • 84951661416 scopus 로고
    • Building service relationships: It's all about promises
    • Fall
    • Bitner M.J. Building service relationships: it's all about promises J Acad Mark Sci 23 1995 246-251 Fall
    • (1995) J. Acad. Mark Sci. , vol.23 , pp. 246-251
    • Bitner, M.J.1
  • 7
    • 0021495362 scopus 로고
    • Effective marketing for professional services
    • September/October
    • Bloom P.A. Effective marketing for professional services Harv Bus Rev 62 1984 102-110 September/October
    • (1984) Harv. Bus. Rev. , vol.62 , pp. 102-110
    • Bloom, P.A.1
  • 8
    • 84990336241 scopus 로고    scopus 로고
    • The role of professionalism in determining job satisfaction in professional services: A study of marketing researchers
    • May
    • Boyt T.E. Lusch R.F. Naylor G. The role of professionalism in determining job satisfaction in professional services: a study of marketing researchers J Serv Res 3 2000 321-330 May
    • (2000) J. Serv. Res. , vol.3 , pp. 321-330
    • Boyt, T.E.1    Lusch, R.F.2    Naylor, G.3
  • 9
    • 51249173605 scopus 로고
    • Factors affecting the acceptability of advertisements among professionals
    • Summer
    • Bullard J.H. Snizek W.E. Factors affecting the acceptability of advertisements among professionals J Acad Mark Sci 16 1988 57-63 Summer
    • (1988) J. Acad. Mark. Sci. , vol.16 , pp. 57-63
    • Bullard, J.H.1    Snizek, W.E.2
  • 10
    • 4043147511 scopus 로고
    • Managing professionals
    • February
    • Bywaters D.R. Managing professionals Exec Excellence 8 1991 7-8 February
    • (1991) Exec. Excellence , vol.8 , pp. 7-8
    • Bywaters, D.R.1
  • 11
    • 0027066970 scopus 로고
    • Job satisfaction among hospital nurses: Facility size and location comparisons
    • Fall
    • Coward R.T. Horne C.C. Ducan P.P. Dwyer J.W. Job satisfaction among hospital nurses: facility size and location comparisons J Rural Health 8 1992 255-267 Fall
    • (1992) J. Rural Health , vol.8 , pp. 255-267
    • Coward, R.T.1    Horne, C.C.2    Ducan, P.P.3    Dwyer, J.W.4
  • 14
    • 0002631220 scopus 로고
    • Changes in the distance: Professionals reappraise the meaning of management
    • Autumn
    • Dawson S. Changes in the distance: professionals reappraise the meaning of management J Gen Manage 20 1994 1-21 Autumn
    • (1994) J. Gen. Manage. , vol.20 , pp. 1-21
    • Dawson, S.1
  • 15
    • 0040218852 scopus 로고
    • Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis
    • January
    • Deshpande R. Farley J.U. Webster F.E. Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis J Mark 75 1993 23-37 January
    • (1993) J. Mark. , vol.75 , pp. 23-37
    • Deshpande, R.1    Farley, J.U.2    Webster, F.E.3
  • 16
    • 0001903311 scopus 로고
    • The coming of the new organization
    • January/February
    • Drucker P.F. The coming of the new organization Harv Bus Rev 66 1988 45-53 January/February
    • (1988) Harv. Bus. Rev. , vol.66 , pp. 45-53
    • Drucker, P.F.1
  • 17
    • 58149207463 scopus 로고
    • Tracking the evolution of the services marketing literature
    • Spring
    • Fisk R.P. Brown S.W. Bitner M.J. Tracking the evolution of the services marketing literature J Retail 69 1993 61-103 Spring
    • (1993) J. Retail , vol.69 , pp. 61-103
    • Fisk, R.P.1    Brown, S.W.2    Bitner, M.J.3
  • 18
    • 84892292075 scopus 로고
    • Prologue to professionalism
    • Bowie, MD: Robert J. Bradey
    • Fitzpatrick M.L. Prologue to professionalism 1983 Robert J. Bradey Bowie, MD
    • (1983)
    • Fitzpatrick, M.L.1
  • 19
    • 0031941463 scopus 로고
    • Responsive medical professionalism: Integrating education, practice, and community in a market-driven era
    • February
    • Frankford D.M. Konrad T.R. Responsive medical professionalism: integrating education, practice, and community in a market-driven era Acad Med 73 1988 138-145 February
    • (1988) Acad. Med. , vol.73 , pp. 138-145
    • Frankford, D.M.1    Konrad, T.R.2
  • 20
    • 0031989330 scopus 로고
    • Job satisfaction and autonomy of Hong Kong registered nurses
    • Spring
    • Fung-kam L.L. Job satisfaction and autonomy of Hong Kong registered nurses J Adv Nurs 27 1988 355-363 Spring
    • (1988) J. Adv. Nurs. , vol.27 , pp. 355-363
    • Fung-kam, L.L.1
  • 21
    • 33747372859 scopus 로고
    • Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level
    • January
    • George W.R. Internal marketing and organizational behavior: a partnership in developing customer-conscious employees at every level J Bus Res 20 1990 63-70 January
    • (1990) J. Bus. Res. , vol.20 , pp. 63-70
    • George, W.R.1
  • 23
    • 0003348625 scopus 로고
    • Internal marketing: An integral part of marketing theory
    • Grönroos C. Internal marketing: an integral part of marketing theory Proc Am Mark Assoc Mark Serv 1981 236-238
    • (1981) Proc. Am. Mark. Assoc. Mark. Serv. , pp. 236-238
    • Grönroos, C.1
  • 24
    • 0001937314 scopus 로고
    • Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
    • January
    • Grönroos C. Relationship approach to marketing in service contexts: the marketing and organizational behavior interface J Bus Res 20 1990 3-11 January
    • (1990) J. Bus. Res. , vol.20 , pp. 3-11
    • Grönroos, C.1
  • 25
    • 0003506109 scopus 로고    scopus 로고
    • Multivariate data analysis
    • Upper Saddle River, NJ: Prentice Hall
    • Hair J.F. Anderson R.E. Tatham R.L. Black W.C. Multivariate data analysis 1998 Prentice Hall Upper Saddle River, NJ
    • (1998)
    • Hair, J.F.1    Anderson, R.E.2    Tatham, R.L.3    Black, W.C.4
  • 26
    • 0002785315 scopus 로고
    • Professionalization and bureaucratization
    • February
    • Hall R.H. Professionalization and bureaucratization Am Sociol Rev 33 1968 92-106 February
    • (1968) Am. Sociol. Rev. , vol.33 , pp. 92-106
    • Hall, R.H.1
  • 27
    • 0027021841 scopus 로고
    • Have health care professionals adopted the marketing concept?
    • Hampton G.M. Have health care professionals adopted the marketing concept? Health Mark Q 10 1/2 1992 5-33
    • (1992) Health Mark. Q , vol.10 , Issue.1-2 , pp. 5-33
    • Hampton, G.M.1
  • 28
    • 0011416425 scopus 로고    scopus 로고
    • Barriers to developing a market orientation
    • June
    • Harris L.C. Barriers to developing a market orientation J Appl Manage Stud 8 1999 85-101 June
    • (1999) J. Appl. Manage. Stud. , vol.8 , pp. 85-101
    • Harris, L.C.1
  • 29
    • 0032409691 scopus 로고    scopus 로고
    • Barriers to marketing development in the barristers' profession
    • October
    • Harris L.C. Piercy N.F. Barriers to marketing development in the barristers' profession Serv Ind J 18 1998 19-37 October
    • (1998) Serv. Ind. J. , vol.18 , pp. 19-37
    • Harris, L.C.1    Piercy, N.F.2
  • 30
    • 0030501311 scopus 로고    scopus 로고
    • The management of customer-contact service employees: An empirical investigation
    • October
    • Hartline M.D. Ferrell O.C. The management of customer-contact service employees: an empirical investigation J Mark 60 1996 52-70 October
    • (1996) J. Mark. , vol.60 , pp. 52-70
    • Hartline, M.D.1    Ferrell, O.C.2
  • 31
    • 0001829126 scopus 로고
    • Aesthetics, ideologies and the limits of the marketing concept
    • Summer
    • Hirschman E.C. Aesthetics, ideologies and the limits of the marketing concept J Mark 3 1983 45-55 Summer
    • (1983) J. Mark. , vol.3 , pp. 45-55
    • Hirschman, E.C.1
  • 32
    • 0026211629 scopus 로고
    • Sources of work satisfaction/dissatisfaction for hospital registered nurses
    • October
    • Johnston C.L. Sources of work satisfaction/dissatisfaction for hospital registered nurses West J Nurs Res 13 1991 503-513 October
    • (1991) West J. Nurs. Res. , vol.13 , pp. 503-513
    • Johnston, C.L.1
  • 33
    • 0029940340 scopus 로고    scopus 로고
    • Internal marketing builds service quality
    • Spring
    • Joseph W.B. Internal marketing builds service quality J Health Care Mark 16 1996 1-12 Spring
    • (1996) J. Health Care Mark. , vol.16 , pp. 1-12
    • Joseph, W.B.1
  • 34
    • 0001782601 scopus 로고
    • Professionalism and its consequences: A study of internal auditors
    • Spring
    • Kalbers L.P. Forgarty T.J. Professionalism and its consequences: a study of internal auditors Auditing 14 1995 64-78 Spring
    • (1995) Auditing , vol.14 , pp. 64-78
    • Kalbers, L.P.1    Forgarty, T.J.2
  • 35
    • 33846359473 scopus 로고
    • Issues in the study of professionals in organizations: The case of scientists and engineers
    • April
    • Keer S. Von Glinow M.A. Issues in the study of professionals in organizations: the case of scientists and engineers Organ Behav Hum Perform 18 1977 329-345 April
    • (1977) Organ. Behav. Hum. Perform. , vol.18 , pp. 329-345
    • Keer, S.1    Von Glinow, M.A.2
  • 36
    • 0029375158 scopus 로고
    • The essence of nurse-midwifery care: The woman's story
    • September/October
    • Kennedy H.P. The essence of nurse-midwifery care: the woman's story J Nurse-Midwifery 40 1995 410-417 September/October
    • (1995) J. Nurse-Midwifery , vol.40 , pp. 410-417
    • Kennedy, H.P.1
  • 37
    • 84972605628 scopus 로고
    • Unidimensional versus domain representative parceling of questionnaire items: An empirical example
    • Fall
    • Kishton J.M. Widaman K.F. Unidimensional versus domain representative parceling of questionnaire items: an empirical example Educ Psychol Meas 54 1994 757-765 Fall
    • (1994) Educ. Psychol. Meas. , vol.54 , pp. 757-765
    • Kishton, J.M.1    Widaman, K.F.2
  • 38
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • April
    • Kohli A.K. Jaworski B.J. Market orientation: the construct, research propositions, and managerial implications J Mark 54 1990 1-18 April
    • (1990) J. Mark. , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 39
    • 21344496451 scopus 로고
    • MARKOR: A measure of market orientation
    • November
    • Kohli A.K. Jaworski B.J. Kumar A. MARKOR: a measure of market orientation J Mark Res 30 1993 467-477 November
    • (1993) J. Mark. Res. , vol.30 , pp. 467-477
    • Kohli, A.K.1    Jaworski, B.J.2    Kumar, A.3
  • 40
    • 0039647605 scopus 로고
    • Marketing professional services
    • January
    • Kotler P. Connor R.A. Marketing professional services J Mark 41 1977 71-76 January
    • (1977) J. Mark. , vol.41 , pp. 71-76
    • Kotler, P.1    Connor, R.A.2
  • 41
    • 33749285736 scopus 로고
    • Market orientation and firm size: An empirical examination in UK firms
    • Liu H. Market orientation and firm size: an empirical examination in UK firms Eur J Mark 29 1 1995 57-71
    • (1995) Eur. J. Mark. , vol.29 , Issue.1 , pp. 57-71
    • Liu, H.1
  • 42
    • 34247338996 scopus 로고    scopus 로고
    • Fostering professionalism
    • Spring
    • Lusch R.F. O'Brien M. Fostering professionalism Mark Res 1997 25-31 Spring
    • (1997) Mark. Res. , pp. 25-31
    • Lusch, R.F.1    O'Brien, M.2
  • 43
    • 84933475268 scopus 로고    scopus 로고
    • Professional management
    • Winter
    • Mayer M.M. Professional management Brookings Rev 15 1997 48 Winter
    • (1997) Brookings Rev. , vol.15 , pp. 48
    • Mayer, M.M.1
  • 44
    • 0026828073 scopus 로고
    • Leadership, nurses, and patient satisfaction: A pilot study
    • Spring
    • McDaniel C. Patrick T. Leadership, nurses, and patient satisfaction: a pilot study Nurse Adm Q 16 1992 72-74 Spring
    • (1992) Nurse. Adm. Q , vol.16 , pp. 72-74
    • McDaniel, C.1    Patrick, T.2
  • 45
    • 84937309727 scopus 로고
    • Congruence and fit in professional role motivation theory
    • February
    • Miner J.B. Crane D.P. Vandenbery R.J. Congruence and fit in professional role motivation theory Organ Sci 5 1994 86-97 February
    • (1994) Organ. Sci. , vol.5 , pp. 86-97
    • Miner, J.B.1    Crane, D.P.2    Vandenbery, R.J.3
  • 46
    • 84977350734 scopus 로고
    • Broadening the market orientation: An added focus on internal customers
    • Winter
    • Mohr-Jackson I. Broadening the market orientation: an added focus on internal customers Hum Resour Manage 30 1991 455-467 Winter
    • (1991) Hum. Resour. Manage. , vol.30 , pp. 455-467
    • Mohr-Jackson, I.1
  • 47
    • 0003422429 scopus 로고
    • Barriers to marketing implementation in UK professional service firms
    • Morgan N.A. Piercy N.F. Barriers to marketing implementation in UK professional service firms J Prof Serv Mark 8 1 1991 95-113
    • (1991) J. Prof. Serv. Mark. , vol.8 , Issue.1 , pp. 95-113
    • Morgan, N.A.1    Piercy, N.F.2
  • 48
    • 0002954788 scopus 로고
    • The effect of a market orientation on business profitability
    • October
    • Narver J.C. Slater S.F. The effect of a market orientation on business profitability J Mark 54 1990 20-35 October
    • (1990) J. Mark. , vol.54 , pp. 20-35
    • Narver, J.C.1    Slater, S.F.2
  • 50
    • 0002717329 scopus 로고
    • Customer-oriented corporate cultures are crucial to services marketing success
    • Summer
    • Parasuraman A. Customer-oriented corporate cultures are crucial to services marketing success J Serv Mark 1 1987 39-46 Summer
    • (1987) J. Serv. Mark. , vol.1 , pp. 39-46
    • Parasuraman, A.1
  • 51
    • 0030076444 scopus 로고    scopus 로고
    • Effect of a professional practice model on autonomy, job satisfaction and turnover
    • February
    • Pierce L.H. Coletta M. Mion L.C. Effect of a professional practice model on autonomy, job satisfaction and turnover Nurs Manage 27 1996 48M-48T February
    • (1996) Nurs. Manage. , vol.27
    • Pierce, L.H.1    Coletta, M.2    Mion, L.C.3
  • 52
    • 0030098630 scopus 로고    scopus 로고
    • Managing professional intellect: Making the most of the best
    • March/April
    • Quinn J.B. Anderson P. Finkelstein S. Managing professional intellect: making the most of the best Harv Bus Rev 74 1996 71-80 March/April
    • (1996) Harv. Bus. Rev. , vol.74 , pp. 71-80
    • Quinn, J.B.1    Anderson, P.2    Finkelstein, S.3
  • 53
    • 0003761707 scopus 로고
    • The clash of cultures: Managers and professionals
    • Boston, MA: Harvard Business School Press
    • Raelin J.A. The clash of cultures: managers and professionals 1986 Harvard Business School Press Boston, MA
    • (1986)
    • Raelin, J.A.1
  • 54
    • 0022401322 scopus 로고
    • Why professionals turn sour and what to do
    • October
    • Raelin J.A. Sholl C.K. Leonard D.D. Why professionals turn sour and what to do Personnel 62 10 1985 28-41 October
    • (1985) Personnel , vol.62 , Issue.10 , pp. 28-41
    • Raelin, J.A.1    Sholl, C.K.2    Leonard, D.D.3
  • 55
    • 0029609296 scopus 로고
    • Market orientation and performance in the hospital industry
    • Winter
    • Raju P.S. Lonial S.C. Gupta Y.P. Market orientation and performance in the hospital industry J Health Care Mark 15 1995 34-41 Winter
    • (1995) J. Health Care Mark. , vol.15 , pp. 34-41
    • Raju, P.S.1    Lonial, S.C.2    Gupta, Y.P.3
  • 57
    • 0027691980 scopus 로고
    • Professionalism and nurse-midwifery
    • July/August
    • Roberts J. Professionalism and nurse-midwifery J Nurse-Midwifery 38 1993 315-316 July/August
    • (1993) J. Nurse-Midwifery , vol.38 , pp. 315-316
    • Roberts, J.1
  • 58
    • 7744228084 scopus 로고
    • Developing a market orientation: An organizational strategy perspective
    • October
    • Ruekert R.W. Developing a market orientation: an organizational strategy perspective Int J Res Mark 9 1992 225-245 October
    • (1992) Int. J. Res. Mark. , vol.9 , pp. 225-245
    • Ruekert, R.W.1
  • 59
    • 1842809077 scopus 로고
    • The service organization: Climate is crucial
    • Autumn
    • Schneider B. The service organization: climate is crucial Organ Dyn 9 1980 52-65 Autumn
    • (1980) Organ. Dyn. , vol.9 , pp. 52-65
    • Schneider, B.1
  • 60
    • 0029679971 scopus 로고    scopus 로고
    • How nurse-midwives define themselves in relation to nursing, medicine and midwifery
    • January/February
    • Scoggin J. How nurse-midwives define themselves in relation to nursing, medicine and midwifery J Nurse-Midwifery 41 1996 36-42 January/February
    • (1996) J. Nurse-Midwifery , vol.41 , pp. 36-42
    • Scoggin, J.1
  • 62
    • 84992988776 scopus 로고
    • Market orientation and the learning organization
    • July
    • Slater S.F. Narver J.C. Market orientation and the learning organization J Mark 59 1995 63-74 July
    • (1995) J. Mark. , vol.59 , pp. 63-74
    • Slater, S.F.1    Narver, J.C.2
  • 63
    • 85050782764 scopus 로고
    • Hall's professionalism scale: An empirical reassessment
    • February
    • Snizek W.E. Hall's professionalism scale: an empirical reassessment Am Sociol Rev 37 1972 109-114 February
    • (1972) Am. Sociol. Rev. , vol.37 , pp. 109-114
    • Snizek, W.E.1
  • 64
    • 51249175230 scopus 로고
    • Professionalism and attorney attitudes toward legal service advertising
    • Fall
    • Snizek W.E. Crocker K.E. Professionalism and attorney attitudes toward legal service advertising J Acad Mark Sci 13 1985 101-118 Fall
    • (1985) J. Acad. Mark. Sci. , vol.13 , pp. 101-118
    • Snizek, W.E.1    Crocker, K.E.2
  • 65
    • 0031974241 scopus 로고    scopus 로고
    • The end of professionalism?
    • January
    • Southon G. Braithwaite J. The end of professionalism? Soc Sci Med 46 1998 23-28 January
    • (1998) Soc. Sci. Med. , vol.46 , pp. 23-28
    • Southon, G.1    Braithwaite, J.2
  • 66
    • 0003754874 scopus 로고
    • Nurse and work satisfaction: An index for measurement
    • Ann Arbor, MI: Health Administration Press Perspectives
    • Stamps P.L. Piedmonte E.B. Nurse and work satisfaction: an index for measurement 1986 Health Administration Press Perspectives Ann Arbor, MI
    • (1986)
    • Stamps, P.L.1    Piedmonte, E.B.2
  • 68
    • 1242277922 scopus 로고
    • Internal and external marketing: Effects on consumer satisfaction in banks in Thailand
    • Tansuhaj P. Wong J. McCullough J. Internal and external marketing: effects on consumer satisfaction in banks in Thailand Int J Bank Mark 5 3 1987 73-83
    • (1987) Int. J. Bank. Mark. , vol.5 , Issue.3 , pp. 73-83
    • Tansuhaj, P.1    Wong, J.2    McCullough, J.3
  • 69
    • 0002722330 scopus 로고
    • A services marketing management model: Integrating internal and external marketing functions
    • Tansuhaj P. Randall D.D. McCullough J. A services marketing management model: integrating internal and external marketing functions J Serv Mark 2 1 1988 31-38
    • (1988) J. Serv. Mark. , vol.2 , Issue.1 , pp. 31-38
    • Tansuhaj, P.1    Randall, D.D.2    McCullough, J.3
  • 70
    • 0009076231 scopus 로고
    • Applying the internal marketing concept within large organizations: As applied to a credit union
    • Tansuhaj P. Randall D.D. McCullough J. Applying the internal marketing concept within large organizations: as applied to a credit union J Prof Serv Mark 6 2 1991 193-202
    • (1991) J. Prof. Serv. Mark. , vol.6 , Issue.2 , pp. 193-202
    • Tansuhaj, P.1    Randall, D.D.2    McCullough, J.3
  • 71
    • 4043160205 scopus 로고    scopus 로고
    • Getting doctored: A proposed model of marketing doctoral student socialization
    • Trocchia P.J. Berkowitz D. Getting doctored: a proposed model of marketing doctoral student socialization Eur J Mark 33 7/8 1999 746-759
    • (1999) Eur. J. Mark. , vol.33 , Issue.7-8 , pp. 746-759
    • Trocchia, P.J.1    Berkowitz, D.2
  • 72
    • 84905099236 scopus 로고
    • Marketing concept and function
    • Summer
    • Trustrum L.B. Marketing concept and function Eur J Mark 23 1989 48-56 Summer
    • (1989) Eur. J. Mark. , vol.23 , pp. 48-56
    • Trustrum, L.B.1
  • 73
    • 0006365466 scopus 로고
    • Organizational and professional commitment in professional and non-professional organizations
    • June
    • Wallace J.E. Organizational and professional commitment in professional and non-professional organizations Adm Sci Q 40 1995 228-255 June
    • (1995) Adm. Sci. Q , vol.40 , pp. 228-255
    • Wallace, J.E.1
  • 74
    • 0034179376 scopus 로고    scopus 로고
    • An exploration of the meaning and outcomes of a customer-defined market orientation
    • Webb D. Webster C. Krepapa A. An exploration of the meaning and outcomes of a customer-defined market orientation J Bus Res 48 2000 101-2000
    • (2000) J. Bus. Res. , vol.48 , pp. 101-2000
    • Webb, D.1    Webster, C.2    Krepapa, A.3
  • 75
    • 0002037005 scopus 로고
    • Professional ideology and marketing implementation
    • Winter
    • Whittington R. Whipp R. Professional ideology and marketing implementation Eur J Mark 26 1992 52-63 Winter
    • (1992) Eur. J. Mark. , vol.26 , pp. 52-63
    • Whittington, R.1    Whipp, R.2
  • 76
    • 0000956468 scopus 로고
    • The professionalization of everyone?
    • September
    • Wilensky H.L. The professionalization of everyone? Am J Sociol 70 1964 137-158 September
    • (1964) Am. J. Sociol. , vol.70 , pp. 137-158
    • Wilensky, H.L.1
  • 77
    • 0011607687 scopus 로고    scopus 로고
    • Linking customer service orientation to competitive performance: Does the marketing concept really work?
    • Fall
    • Wright N.D. Pearce J.W. Busbin J.W. Linking customer service orientation to competitive performance: does the marketing concept really work? J Mark Theory Practice 4 1997 23-34 Fall
    • (1997) J. Mark. Theory Practice , vol.4 , pp. 23-34
    • Wright, N.D.1    Pearce, J.W.2    Busbin, J.W.3
  • 78
    • 0002344732 scopus 로고
    • Problems and strategies in services marketing
    • Fall
    • Zeithmal V.A. Parasuraman A. Berry L.L. Problems and strategies in services marketing J Mark 49 1985 33-46 Fall
    • (1985) J. Mark. , vol.49 , pp. 33-46
    • Zeithmal, V.A.1    Parasuraman, A.2    Berry, L.L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.