Consumer and competitor reactions: Evidence from a field experiment

International Journal of Industrial Organization

Volumn 26, Issue 2, 2008, Pages 517-531

  Barron, John M ^a   Umbeck, John R ^a   Waddell, Glen R ^b  

^a PURDUE UNIVERSITY   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Competitor reaction; Field experiment; Number of sellers; Product differentiation; Retail gasoline; Seller elasticity

Indexed keywords

COMPETITION; COSTS; CUSTOMER SATISFACTION; DATA ACQUISITION; SUPPLY CHAINS;

COMPETITOR REACTIONS; FIELD EXPERIMENTS; NUMBER OF SELLERS; PRODUCT DIFFERENTIATION; SELLER ELASTICITY;

GASOLINE;

EID: 39149122544     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2007.03.002     Document Type: Article

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