The power of myth in impeding service innovation: A perspective gained from analysis of service providers' narratives

Journal of Management Inquiry

Volumn 17, Issue 1, 2008, Pages 44-55

  Halliday, Sue Vaux ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Narrative analysis; Professional services; Service innovation; Services management

Indexed keywords

EID: 38949128002     PISSN: 10564926     EISSN: 15526542     Source Type: Journal    
DOI: 10.1177/1056492607306020     Document Type: Article

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