Building efficient product portfolios at John Deere and Company

Operations Research

Volumn 55, Issue 4, 2007, Pages 615-629

  Yunes, Tallys H ^a   Napolitano, Dominic ^b   Scheller Wolf, Alan ^c   Tayur, Sridhar ^c  

^a UNIVERSITY OF MIAMI   (United States)

^b DEERE AND COMPANY   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Industries: machinery; Marketing: retail product line optimization; Production: applications

Indexed keywords

CUSTOMER BEHAVIOR; PRODUCT LINES;

MARKETING; OPERATIONS RESEARCH; OPTIMIZATION; PRODUCT DEVELOPMENT;

PRODUCTION ENGINEERING;

EID: 38549160696     PISSN: 0030364X     EISSN: 15265463     Source Type: Journal    
DOI: 10.1287/opre.1070.0405     Document Type: Article

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